Publicis Luxe’s Post

TikTok will gone, new celebrities will come on stage, but the objective of #luxurybrands is to be deeply cultured and to build something that will be here in 100 and more years. It was very interesting to know the criteria for judging the luxury marketing campaigns from the lead of the #CannesLions' first ever Luxury & Lifestyle jury. The problem of being a bit superficial is not just about the luxury market. It takes place in the marketing and branding routine of many brands. We often prefer the speed real - time reactions over time-demanding thinking and discovering, picking-up trends instead of crafting new thoughtful things. In the rush of attracting Gen Z it seems that some brands are loosing their purpose and more focusing on doing cool films or launching new TikTok trend. #Publicisluxe #Contagious

Luxury is finally on the awards docket at the likes of Cannes Lions and D&AD. I had the pleasure of speaking with the first Luxury & Lifestyle Cannes Lions jury president Charles Georges-Picot, CEO of Publicis Groupe’s luxury practice. He shared a bit about why Loewe bagged the Grand Prix ('Loewe is probably one of the luxury brands now that is performing the best, in an environment that is more challenging than it was even last year. So it was a way to celebrate that great way of thinking and celebrate amazing results'), and how important it is for luxury brands to think long-term, rather than hopping on trends – ‘Culture is a different thing. It’s deeper and so it’s harder. But because it’s deeper, it lasts longer. And luxury brands, their aim is to last a long time, to connect with people deeply and to last a long time.’ Read the full interview here: https://lnkd.in/exrT767R

So many luxury brands are afraid to 'zag' when it comes to their ad creative, meaning there's a big opportunity to stand out and take control of the narrative if you're willing to take the risk. Daniel and I spoke about how luxury brands can use the homogenous feel of the luxury category to their advantage, check it out.

Why 50 per cent of luxury brands may disappear by 2030 ? “The future belongs to those that can articulate a compelling #story, connect deeply with #consumers and, most importantly, create extreme #value—transforming the way consumers perceive themselves and the world around them. This is not a #luxury; it is a necessity.” #luxurybrands #luxurybrands

An hour of sharing my humble knowledge in Luxury Branding : A commitment for brands to implement for years to come. https://lnkd.in/geby4XKk @BrandologyTH #TheBeandologist #marketingopps

Elevating your business to the pinnacle of luxury isn't just about splashing cash 💰. It's a journey of crafting value, exclusivity, and an experience that resonates with your audience. 🌟 Transforming into a luxury brand means more than just high prices; it's about embodying quality and uniqueness that customers can't resist. 🛍️ Ready to make the leap? Dive into the world of luxury branding with us. Let's create offers that dazzle and demand that soars. ✨ Want to shine in the spotlight? 🌟 Be Featured in The Luxe Brand Report. #LuxuryBranding #BusinessGrowth #Craftsmanship

Expert speak. Better book to hear what he say.

Becoming a luxury brand is not easy. “We buy the luxury brand because it’s something extraordinary,” says Professor Gregory Carpenter “It also connects us with a particular group of people who appreciate that and admire that.” In the first of two bonus episodes of Insight Unpacked, Carpenter explores everything that helps brands like Ferrari and Manolo Blahnik scream luxury and how companies can convince audiences that their brand is truly extraordinary. In part two, Carpenter discusses what can go wrong — or right — for newer entrants trying to break into the luxury world. https://kell.gg/ctnr #KelloggLeader

In today's volatile luxury market the engagement strategies that brands use to connect with their affluent clientele are shifting dramatically.  According to Credit Suisse the global population of the wealthy - projected to reach 87,5 million individuals with assets of at least €1 million - continues to grow, luxury brands are moving into new territories. Dive deep into the evolving landscape of luxury marketing as top-tier brands like Harrods, BUGATTI, and CHANEL innovate with exclusive, invite-only venues, clubs and events. Discover how these brands are mastering the art of exclusivity to enhance deep connections with their wealthiest clients through private members' clubs and customized experiences. 💬 Join the conversation! How do you think invite-only strategies impact brand loyalty and engagement in the luxury market? Share your views and experiences below! 👇 #LuxuryBranding #CustomerEngagement #Luxuryindustry #Privateclients #ExclusiveExperiences #Marketing #Strategy