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Did you know that 50% of the audience on TikTok AREN’T on Instagram? No? Me neither, until George Robinson's great webinar about SoSweet's TikTok growth SENSATION! The UK's number 1 sweet store that quite literally took TikTok by storm over lockdown! I was always tempted by the 2kg for £10... 🫣 A little fun fact, I actually used to go into the sweet shop in Westward Ho! back in the days when I lived in North Devon! ☀️ I found it really insightful to see how TikTok's unique audience dynamics can be used for marketing, especially when it comes to food and drink brands in particular. Some key things I noted: ⭐️ In the UK, 50% of the TikTok audience is 25 and older, which means they have a significant portion of users who are ready to spend! ⭐️ Over 70% of Gen Z use TikTok as their primary search engine which is HUGE for brands looking to target younger audiences. ⭐️ A whopping 50% of TikTok users aren’t even on Instagram. 🤯 This really highlights the unique reach TikTok offers. The webinar really reiterated the importance of brand transparency. People love to see the real and unfiltered side of the business. From order packing videos, to customised content from an audiences requests, it gives exposure to all areas of the brand that might otherwise go unnoticed. The audience on TikTok don’t want sales. They want escapism, entertainment, a nosey into peoples lives and companies that they wouldn’t necessarily get anywhere else! It is a distinctive and very powerful platform for reaching new audiences in innovative ways. Since working at KW Marketing, I’ve begun to really learn the ins and outs of all social platforms to make sure our clients are utilising them to their full potential so we can get them the results that they deserve! #DigitalMarketing #MarketingInsights #TikTokMarketing #AudienceEngagement #BrandTransparency 

TikTok is all about drawing your audience in and keeping them engaged. Sprout Social, Inc. gives some great tips for going live and getting your audience to come back for more: https://bit.ly/3QZZOzD

🚀 55% of people prefer to search for products through social networks, according to TikTok study. A recent study conducted by TikTok in partnership with Material reveals a significant shift in the way people discover brands. More than 55% of respondents prefer to search for products on social and video networks, looking for a human connection beyond just information. 🔍 TikTok as a leading attention-grabbing platform. Kantar has ranked TikTok as the No. 1 attention-grabbing platform, offering brands a unique opportunity to be discovered and rediscovered by an engaged community. According to a study by Material, TikTok users discover products and brands 1.5 times more than on other platforms. 💡 Three types of discovery on TikTok that benefit brands. On TikTok, three types of discovery coexist that brands can leverage: swipe to discover, tap to discover and search to discover. These behaviors enable brands to reach users effectively and generate real impact on demand and engagement. This shift in product search and discovery behavior on social networks highlights the importance of platforms like TikTok to brands' marketing strategies going forward. #TikTok #SocialNetworks #BrandDiscovery

Does your business really need to be on TIKTOK? TikTok is a valuable social media marketing tool and can be easily adopted by virtually any business..See the below guide on how to use Tiktok for business https://lnkd.in/giAA5QAq #tiktok #tiktokforbusiness #tiktoklive

Here are the top 4 social media updates and news you need to be aware of this week... 1) Tiktok is copying Instagram for a change and will be launching a dedicated photo-only app called Notes very soon. Photos have been working well on Tiktok recently, so this will be one to watch and test to see whether it can be incorporated into your strategy. 2) If you do any LinkedIn ads, then keep an eye open for new ad placement opportunities and build these into your campaigns to test their effectiveness. 3) LI engagement rates and usage continue to climb for organic use, so it is really important to keep showing up here! 4) On Instagram, a "Notify" sticker in Stories is being rolled out, so followers can select to be notified when you release specific content on the platform. It is kind of similar to the Favourites function but is another way to engage your audience and invite them to see more of your content.

🌟 Understanding Social Media Dynamics: TikTok vs. Instagram 🌟 In the ever-evolving landscape of social media, understanding the nuances of platforms like TikTok and Instagram can significantly enhance how we connect with audiences. Here’s a quick dive into the fundamental differences between these two giants and how to tailor your approach for each! ✨ TikTok: The For You Page - A World of Exploration TikTok's algorithm is designed around the "For You Page" (FYP), which serves as the main page. What makes TikTok unique is its focus on content discovery regardless of who you are following. It’s all about what's trending, relevant, and new. This means that users are often introduced to creators they've never seen before, which opens up a vast field for marketers and content creators to reach a broader audience without the necessity of a large follower base. 🔍 Instagram: The Home Page - Curated Personal Connections On Instagram, the main page is the home feed, where you see posts from people and brands you've chosen to follow. This platform cares about relationships and reputations, making it crucial for users to know who is behind the content. As a brand or influencer on Instagram, building a strong, recognizable identity and maintaining consistent engagement with your audience is key to success. 👥 Tailoring Content to Each Platform This differentiation in content delivery means that your content strategy should be specifically tailored: - On TikTok, prioritize fresh, engaging content that can catch the eye of someone who has never heard of you before. - On Instagram, focus on deepening relationships with your audience through consistent, personal, and relatable posts that resonate with the interests of your followers. #SocialMediaStrategy #DigitalMarketing #TikTok #Instagram

Are you a 🧠 small-to-medium business looking to leverage TikTok audiences? I'm here to tell you what you need 👀 to know in order to grow on TikTok as an SMB - let's take a look ⬇️ First of all, your community engagement is key 🔑 with 70% of users wanting to feel part of a community on the app. So, how do you build a community? 🧠 Well, luckily for you, I've got 3 great tips... 🥇 Think of your ideal customer/audience member. What do they like to do? What's relatable to them? What pain points do they have? 🥈 Exclude audiences that don't fit your ideal customer [remember, if you're targeting everyone, you're targeting no one.] 🥉 Find and leverage TikTok users/creators who are similar to your current audience. Interact within your niche and in their comments section too! Ok - we've established how to find your community. Here's how to make BANGIN' 🔥, thumb-stopping, content... It's all about the 3 sections ⬇️ 🤳 The Hook: This goes at the first 3-5 seconds of your video and its job is to inspire, engage, educate, or solve your audience's pain points/problems 😍 The Meat: This is your middle section [aka 10-20 seconds] and gives you an opportunity to build trust by showcasing your USPs, product benefits and brand personality 🙌 The Closer: Your final 3-5 seconds. In this section, you should encourage your viewers to take their next steps. Add a CTA [call-to-action] whilst recapping your main message. Still struggling to leverage social media to grow your business or brand? 👀 🤳Connect with me and let's chat through your goals! 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness you're looking for me - so drop me a follow! #tiktok #tiktokinsights #creatorinsights #smb #contentcreation #insightful #inspirational #socialmediamanager #smallbusiness #business #marketinginsights #tiktokcreator #socialmediainsights

Ryan Sear and Greta Stripinyte attended the Grow with TikTok event last week at their main office and came back with a ton of insights (and pastries 🥐 )! Here's a quick breakdown of the key takeaways: 🤔 Why TikTok? Forget the misconception - TikTok isn't just for youngsters. With a massive user base (32.3 million!) spending over 90 minutes daily, and half not on Instagram, it's a goldmine for reaching new audiences. The platform's evolved significantly. 2020 was about self-expression, 2021 about creativity, 2022 cultural trends (#BookTok anyone?), 2023 entertainment, and now in 2024, search is on the rise! 📈 Trending on TikTok Capitalise on trending hooks, sounds, or templates to increase engagement. 💰 Going Paid Organic and paid strategies go hand-in-hand for long-term success. Utilise the TikTok Ads Manager for managing campaigns, creatives, and targeting. There's a Business Centre for centralised account management. Campaign structures mirror Facebook Ads. 🏭 B2B on TikTok? Absolutely! Use it for recruitment (awareness and lead gen) and brand building. 🔥 Bonus: Fireside Chat Insight Creative at scale is about quality and quantity. #TikTokMarketing #SocialMediaMarketing #GrowWithTikTok

Small niche? Think again! TikTok drives sales like early Facebook ads. With over 1 billion active users, TikTok has become a powerful marketing tool for reaching diverse and engaged audiences. Research shows that 63% of TikTok users have purchased a product they saw on the platform, and brands using TikTok report a 93% increase in brand awareness and a 68% boost in sales. As the platform continues to grow, businesses that leverage TikTok effectively are seeing significant returns on their marketing investments. Don't underestimate TikTok's potential for your business—start leveraging its power today! #SocialMediaMarketing #TikTokStats #DigitalMarketing #BusinessGrowth

Want insights and strategies for achieving viral reach on YouTube? Check out some strategies put forth by this Social Media Examiner post. In the post, the author lays out a four-step "Grow Method" to, "help YouTube creators, marketers, and businesses achieve viral reach on YouTube." From developing strategy and identifying patterns in your target audiences' preferences, to establishing efficient work flows, to writing engaging titles, this article provides solid advice to ramp up your YouTube engagement. #YouTube #highered #higheredmarketing