Publicis Health Media’s Post

Artificial Intelligence is disrupting the ad industry, presenting new opportunities and challenges for advertisers. In this episode of DV Live, DV’s Dan Slivjanovski, Chief Marketing Officer, interviews Publicis Health Media’s Andrea Palmer, President, about the foundation of media quality and leveraging AI to power results. ⚡ DV Live is a video series where we interview industry leaders and pick their brains on the latest ad tech trends and insights. Stay tuned for more insights live from Cannes Lions International Festival of Creativity. ☀️ #CannesLions2024

Now is the time to reimagine what your media budget can do. Harness years of engagement insights and AI powered prediction to deliver amazing results on the open internet. Drive real attention with cross-funnel solutions crafted for impact. Rethink what’s possible with Outbrain

What can the media industry expect in 2024? We asked leaders from media and advertising industry associations to share their thoughts about 2023 and what the industry should look forward to in 2024. In the first article of our two-part series, we hear from leaders like Local Media Consortium's Fran Wills about the industry’s greatest achievement in the past year and what impact AI technology will make in 2024. https://hubs.li/Q02d_58X0 #media #advertising #thoughtleadership

Here’s a wrap-up of the You Get To Do Tech 🫵✨ Meet-Up: "Maybe that’s why the concept of 1000 True Fans hasn’t caught the attention of trend spotters—the number is too small. They’re too busy selling the illusion of an $ X trillion market share in generative AI to companies that have no clue how to navigate the digital landscape. But we know this is happening. More and more people are waking up to the reality that they can build their own audience, create their own livelihood, and, ultimately, shape the world." Check out the entire summary here: https://lnkd.in/eYCYXeq9 📅 Mark your calendars for the next one on August 7th! 🎉

Don't quite understand the backlash here...From a management perspective this makes sense. Test AI capabilities in an underserved area to gauge lift and internal ops. [Most companies are doing this is some capacity.] The commitment to byline transparency is the key factor IMO. And as a fan of college hockey, tertiary sports coverage is often difficult to find. Perhaps this helps open the door for different sports [and leagues] to break into the zeitgeist--and sportsbooks ;) Is it some sort of beginning of the end for journalism? Likely not. #genAI ESPN

Ensure you are providing your customers with the most impactful media channel in their mix with our attentionPROVE human attention measurement tag. You can now quickly and easily use human attention metrics to communicate the commercial value of your platform and advertising inventory by understanding where and how humans are watching. Discover more here #amplifiedintelligence #attentionmetrics #advertisingtechnology

Highly recommended reading - WARC's annual Future of Media report is here

Events Recap: A Wild Ride with a Bright Future Just got back from a whirlwind week of industry conferences - Admonsters Publisher Forum in Boston and Digital Summit in Alexandria. Let me tell you, the world of digital publishing is a wild ride right now! AI's taking over search, cookies are crumbling faster than a stale batch, and programmatic chaos reigns supreme. But fear not, fellow publishers, there's a light at the end of the tunnel (and it's not a clickbait headline!). Here's the good news: audiences are still king (or queen). For the full takeaways, visit: https://lnkd.in/eWTPTuPB #customerdataplatform, #audiencemarketing

Buzzing to share the new features in Orlo Insights! Deep dive into data that can help to build greater trust with your audience, improve engagement and better your community experience 🙌😍 Find out more about Orlo Insights 🔗  https://lnkd.in/eGH6Rpek