Publicis Health Media’s Post

March Madness is more than just kids playing basketball, it's a marketing masterclass! As March Madness sweeps the nation once again, it's not just about the thrilling buzzer-beaters and Cinderella stories on the court. It's a showcase of the marketing expertise of the NCAA. Year after year, the NCAA manages to capture the hearts and minds of millions, turning what might be just another sports tournament into a cultural phenomenon. Whether you're a die-hard basketball fan or just someone who fills out a bracket for fun, chances are you're swept up in the excitement & that's no accident. The NCAA has mastered the art of storytelling, leveraging the drama and intensity of the tournament to create compelling narratives that resonate with audiences far beyond the basketball court. It almost feels like they intentionally set them up when selecting bracket seeding. From the underdog upsets to the annual rivalries, every game feels like a chapter in a larger story, drawing viewers in and keeping them hooked until the final buzzer sounds. In the age of social media, the NCAA has also proven itself to be incredibly adept at leveraging digital platforms to amplify its message and engage with fans in real-time. Whether it's trending hashtags or viral memes, March Madness is everywhere you look online, further solidifying its status as a cultural touchstone. So as we gear up for another thrilling month of buzzer-beaters and bracket-busters, let's take a moment to appreciate the marketing expertise of the NCAA. March Madness is something we can all learn from, both on and off the court! #marchmadness #thisismarch #illini

This is the biggest NIL deal in March Madness history, but some people are calling it a rip-off. ⬇️ This year, every athlete participating in the Women’s NCAA Tournament was given the opportunity to work with Epsilon and Opendorse to get paid for a promoted post on Instagram. Now, media outlets celebrated this collaboration as a massive investment into women’s sports but some fans pointed out that this might actually be a horrible deal for the athletes: That’s because, in exchange for an Instagram post, each player is only getting paid $500. As one user on Instagram points out, $500 across all 1020 players in the tournament only nets out to $510,000 invested by these companies. Meanwhile, the combined value of each of these athletes’ followings is probably worth close to 10x the amount they’re getting paid. Now, for some context, Opendorse has estimated that a post from someone like Paige Beuckers is worth over $20,000. So, who’s really in the wrong here? Well, it is true that athletes like Caitlin Clark, Angel Reese, and Paige Beuckers are all worth millions of dollars to brands, and they’re already getting paid as such. However, the average female athlete is currently earning far less than their male counterparts. A report from 2023 shows that women’s collegiate basketball players only generate 20% as much NIL revenue as men. A lot of that is simply because women’s sports have historically lacked comparable viewership to the men. But after last year's National Championship, that gap has started to shrink: ∙ 14.7M viewers (2023 Men's Championship) ∙ 9.9M viewers (2023 Women's Championship) And even though $500 isn’t life-changing money, it is a great reminder that women’s tournament viewership is growing fast and is probably a great investment for brands looking to get a good bang for their buck. #sportsbusiness #marchmadness #sportsmarketing #nil

How Bump can help your child become MORE successful. ⛹️♂️ If you're a parent and have kids in sports, you should get them on Bump as soon as possible! Building influence is just as important as building skills these days. Schools are looking to drive revenue, ticket sales, merch sales and more through athletes. This can open up new opportunities for your kids to earn scholarships and save money for college, all from leveraging their influence on Bump Social! Give your kids an edge by downloading the App today! __________________________________________________________________ 👋 Hi, I'm Riess! Thanks for checking out my Post. Here is what you can do next 🔽 ➕ Follow me and Bump 🔔 Hit the bell on my profile for Post notifications 💬 Share your ideas or insights in the comments 🏄♂️ Sign up for our beta on https://buff.ly/3CmeLps, always free! . . #athletes #athletics #sports #athleteinfluencer #athleteinfluencers #influencer #socialmedia #bumpsocial

Brands and advertisers are super excited for women’s March Madness! 🏀⛹️♀️ The demand for women's basketball is skyrocketing as brands capitalize on the unprecedented interest in the NCAA Women’s Basketball Tournament. Find out why the 2024 Women's March Madness is a marketing goldmine in this Ad Age article. #HypeHer #WomensMarchMadness #MarketingDemand #SportsMarketing #womenssports #womensbasketball

College sports fans like NIL and brand integrations. Don't believe me? Marketing Analytics company, Big Chalk, ran a recent survey that bodes well for interest in college sports and the business surrounding. When asked to rank their opinions on NIL opportunities from a scale of “hate” to “love,” the largest share of respondents to the Big Chalk survey said they liked or loved NIL. Of the survey respondents who said they watched at least one college football bowl game last year, about half were able to recall at least one sponsor or advertiser without looking at a list. About 30% of respondents said they see college sports sponsors more favorably while they shop. What surprises you most? Full report here. #LinkedInSports https://lnkd.in/evcVSkGu

🏀 Did you catch the exciting championship game between South Carolina and Iowa this weekend? 🏀 It shattered records and became the most-viewed NCAA Women’s Basketball Tournament game ever, averaging 18.2 million viewers. This mirrors our brand new Magid AD.VANTAGE survey that reveals a jaw-dropping 50% increase - from 12% last May to now 18% in interest in women's college basketball. 💡Jaime Spencer, EVP at Magid, shed light on this big shift when talking with NextTV, stating, “This transition is not just about welcoming new fans or bolstering female viewership. What’s transforming the game is the strong adoption by the core sports fan base.” Jaime adds, “These seasoned enthusiasts are expanding their viewing preferences to include these vibrant sports, marking a pivotal and enduring shift.” 🔍 Explore MagidAdvantage.com for more in-depth data concerning the rise of interest in women's sports and leverage AD.VANTAGE AI to transform these insights and more into compelling actions for your marketing content! #WomenInSports #WomensBasketball #MagidAdvantage #SportsMarketing https://lnkd.in/gXDM8FNU

How Bump can help your child become MORE successful. ⛹️♂️ If you're a parent and have kids in sports, you should get them on Bump as soon as possible! Building influence is just as important as building skills these days. Schools are looking to drive revenue, ticket sales, merch sales and more through athletes. This can open up new opportunities for your kids to earn scholarships and save money for college, all from leveraging their influence on Bump Social! Give your kids an edge by downloading the App today! . . #athletes #athletics #sports #athleteinfluencer #athleteinfluencers #influencer #socialmedia #bumpsocial

Introducing Decoder™ Rankers. A recurring feature from Vision Insights that will dive into interesting and unique elements of fan bases across North America, as well as media insights being fueled by sports most impactful partnerships. This week's ranker takes a look at the coveted US Teen Fan (age 13-17) and which team fan bases across 7 North American leagues have the highest percentage of teens within their national fan base. *This is not who has the most teen fans in the US...but which teams have the highest percentage of teen fans across their fan base. So what are some things to think about when looking at this Teen Ranker? Youth fandom can be caused by a lot things, but the most common reasons reported are: ☑ It is/was my local team ☑ My parents were fans of the team ☑ The popularity of the team among my friends/family For example, in the National Basketball Association (NBA) these same 3 reasons are tops on the list for teams like the Miami HEAT and Los Angeles Lakers. We also know that the earlier someone becomes a fan of their favorite team directly impacts their fan avidity later in life. In the case of these two teams, Heat (46%) and Lakers (49%) fans are more likely than all NBA fans to form their allegiance to their favorite teams before the age of 13. In turn, these fan bases also have a higher percent of fans that fall into the extremely avid category when compared to all NBA Fans. We hope you enjoy this breakdown and we are looking forward to subsequent Decoder ™ Rankers. #research #faninsights #data #sportsbiz #decoder #linkedinsports

In today's world, the approach to advertising has evolved from bombarding everyone with ads and crossing fingers for the best outcome. It's more about nurturing a genuine connection with devoted supporters who truly resonate with your brand. Imagine you’re about to unveil your latest line of sports shoes, filled with excitement to spread the word. You could opt for a broad advertising campaign aiming to reach as many people as possible, but that often results in generic content that fails to make a real impact. Instead, zoom in on your niche, find your tribe, and define a message that will land with impact. Are you marketing to teenagers? Sporty women? People who are breaking into a new sport? The try-hard five-a-side footballers who love to dominate their local leagues? Each of these audiences use a different language, have a different outlook on life, and want different things from their sports products. Speak your audience's language, get at what gets them hyped. Want to read more? You can check out the full article here: https://lnkd.in/ep-wYxfR Who is your niche audience? #sportsbrand #sportsmarketing #sportsmedia #videomarketing #digitalmarketing #sport #fitness #motivation

This sort of thing will become more and more commonplace, but is it sustainable? Athletes need ways to find sustainable revenue that is consistent and not attached to a particular school or university. By the way, it's also good for the schools too. That's where we at PlayBooked come in. Through our partnership with Brand Innovators and our alliance with The Brandr Group (TBG), we connect athletes to brands and vice versa, giving athletes a real way to find value from their #NIL and for brands to find authentic athlete influencers (yes they are true influencers in the real sense of the word) to spread the word about their products and services. If you are a brand and don't know where to go to make this happen, message me. If you are an athlete and want to learn how to get started, go to playbooked.com. Chloe V. Mitchell Patrick Werksma https://lnkd.in/gEADVT_k