Publicis Groupe’s Post

Today, Publicis Groupe announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. Leveraging its proprietary suite of commerce solutions, Mars drives growth through shoppers for more than 100 of the world’s top brands through its retail consultancy, commerce media expertise and proprietary shopper intelligence.   The combined forces of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global Shoppers, through an offering that begins with the industry’s deepest and richest database of consumer & shopper behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.   Arthur Sadoun, Publicis Groupe CEO, said: “We are delighted to be welcoming Robert Rivenburgh and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading end to end commerce solutions for our clients, both online and offline.   With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes.” https://lnkd.in/etx7njHP

We are proud to see our outstanding talent recognized in ADWEEK’s inaugural Agency All Star Awards. Congratulations to Gina Jacobson for being honored as this year’s Unsung Hero, and to our Rising Stars across Leo Burnett and BBH USA. https://lnkd.in/eZT3hH9b

We are thrilled to see two of our leaders honored in this year’s ADCOLOR Awards. Congratulations to Publicis Groupe Chief Strategy Officer Carla Serrano for being named an ADCOLOR Legend and to Publicis Media’s Lisa Torres for being nominated as a Change Agent. We thank you both for all that you do to drive transformation rooted in diversity, equity, and inclusion across our organization and beyond. #VivaLaDifference #ADCOLORAwards #ADCOLOR2024 #OffMute https://lnkd.in/gkWT7uxi

Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world.   The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution.   Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M+ followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients.    Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ

Publicis Groupe annonce une croissance organique du revenu net au T2 au-delà des attentes à +5,6%, et revoit à la hausse l’objectif 2024, désormais entre +5% et +6%. Arthur Sadoun, Président-Directeur Général de Publicis Groupe : « Publicis réalise un très bon premier semestre, avec une croissance organique de +5,4 % du revenu net, et de +7,4 % en base comparable pour le revenu. Nous continuons à gagner des parts de marché, avec une croissance organique du revenu net qui accélère pour atteindre 5,6 % au deuxième trimestre, un niveau supérieur aux attentes, et 400 points de base au-dessus du secteur. Sur les six premiers mois de l’année, nous continuons à afficher les meilleurs indicateurs financiers du secteur. Malgré des tensions macroéconomiques persistantes en toile de fond, notre performance au premier semestre démontre non seulement la force de notre modèle, mais aussi notre capacité à surperformer notre industrie dans la durée, avec un taux de croissance proche du double de celui de nos concurrents, et ce depuis 2019. C'est pourquoi nous sommes confiants dans notre capacité à accélérer encore au deuxième semestre. Nous relevons notre prévision de croissance organique du revenu net, attendue désormais entre +5 % et +6 % en 2024. Nous maintiendrons les meilleurs ratios financiers de notre secteur tout en continuant à investir dans nos talents et dans notre stratégie en matière d’IA. Alors que nous nous démarquons toujours plus, grâce à notre transformation, nous avons toutes les ressources pour continuer à mener et réinventer notre industrie. Nous avons une stratégie go-to-market gagnante, qui nous a placé en tête des classements de new business sur les cinq dernières années. Nous avons pris le leadership de la personnalisation à grande échelle, comme le démontre la croissance à deux chiffres ce trimestre de notre offre conjuguant Data et Media, pour la troisième année d’affilée. Et grâce à Publicis Sapient, nous sommes dans une position unique pour accompagner nos clients dans leur transformation par l’IA. Je profite de cette opportunité pour remercier tous nos clients pour leur confiance. Je remercie également tous nos collaborateurs à travers le monde pour leur remarquable travail. Maintenir de tels niveaux de surperformance dans un environnement si incertain est un effort quotidien. Avec le Comité Exécutif, nous leurs en sommes vraiment reconnaissants. » bit.ly/4f8Bh7q

Publicis Groupe announces Q2 net revenue organic growth at +5.6%, ahead of expectations, and upgrades full year guidance to +5-6%.   Arthur Sadoun, Chairman and CEO of Publicis Groupe:    “Publicis achieved a very strong first half of the year, with net revenue organic growth at +5.4% and +7.4% growth on a like-for-like revenue basis.   We continued to win market share, with Q2 net revenue organic growth accelerating to +5.6%, above expectations and 400bps ahead of our industry.   For the first 6 months of the year, we kept delivering industry leading financial KPIs.   Despite a backdrop of ongoing macro-economic pressures, not only did our H1 performance demonstrate that our model is strong. It also showed that our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019.   As a result, we are confident in our ability to accelerate further in H2.   We are raising our net revenue organic growth guidance and now expect to deliver between +5-+6%. We will maintain our best-in-class financial ratios while continuing to make material investments in our talent and AI strategy.    As we further extract ourselves from the pack, we have everything we need to continue to lead and reinvent our industry thanks to our transformation.   We have a winning go to market, which has put us at the head of the new business rankings for the past five years. We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row. And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation.   I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle and with the Executive Committee we are truly grateful for all of their efforts.” https://lnkd.in/ekNcS4fX