Publicis Digital Experience’s Post

Joined the team at Publicis Digital Experience for an engaging conversation around the future of marketing and communications yesterday. No surprise, we spent the most time on the topic of #AI, particularly on questions of data bias, data privacy and IP protection. No doubt regulation is coming. Creators need to be compensated when their copyrighted content or likeness is used to train AI in commercial applications, and transparency needs to be heightened to protect against misinformation. I talked a lot about how, by no fault of its own, AI makes harmful and racially biased decisions because its decisions are based on massive amounts of historical data that reflects biased decisions that we as people have made for centuries. At the same time, we are so lucky to have this technology. The same tech that has the ability to reinforce harmful biases can also help us dismantle them. But that will require more diversity in the field, both of background and perspectives. I’m very (cautiously) optimistic about the future of our space. Our industry is at an inflection point. If we handle it the right way, with the tools now available to us, we can change the world. Thanks to Soche Picard for the great discussion, and of course to my friend Cara Tocci for the invitation!

Thanks Campaign US for sharing Dentsu Creative's latest CMO report. Among the key findings Campaign highlights from the survey: - 82% believed creativity has more potential than ever to unlock growth - 88% of CMOs agreed it is more important than ever for brands to be part of culture - 77% acknowledged that, in the future, marketing will be a collaboration between brands, creators and platforms - 75% of marketers agreed that every touchpoint can and must tell the brand story – from comms to commerce - 79% were challenged to use data and insight to predict future products and propositions -The percentage of CMOs agreeing that generative AI will never make content that moves us declined 18 percentage points year on year - 79% of marketers planned to invest more than 10% of their budget in innovation, 56% more than 20% - 70% agreed they want their agency to bring them what they need, not always what they want; 78% agreed “I want my marketing activity to impact people, impact business and impact society". Download here: https://lnkd.in/dcQvyWgt #DCCMOSurvey Great work getting this out into the world Caroline DeanAntonia Collins Hannah Ainsworth Shana Blackman!

Publicis is investing €300 million into AI. Mid-size agencies risk being left behind as the big global groups put big money behind custom AI projects. We're getting far more interest in AI counsel from in-house than we are PR or PA agencies who risk being left behind. #PublicRelations #PRTech #CommsTech #MarTech

Reflecting on 2023, #PR faced disruptions, but opportunities abound. Here's a snapshot: Data Rules: Embrace #AI-driven insights for efficiency amid economic challenges. Ethical AI Governance: Ensure responsible AI use with governance frameworks. Human Connections Matter: Technology enhances, but personal connections define PR excellence. Authenticity is Key: Craft genuine messages for customer loyalty and impactful communication. Social Media Intensity: Enhance tools for understanding audience engagement across channels. Let's shape the future of PR together! Learn more: https://lnkd.in/edD2xNJW #DataDrivenPR #HumanConnection #InnovationInPR

As brands evaluate how to ethically use AI, Dove is a trailblazer in setting a standard that aligns with the core values of their brand and audience. That's why they've commited to ditching AI-generated "perfection" in their "Real Bodies" campaign. Dove reports that 90% of women and girls say they have been exposed to harmful beauty content online. To support their audience, they've promised to always portray the "real" side of women, without the false perfection women are exposed to online every day. At the Caliber Group, we support Dove's leadership in taking this stand and encourage all companies to create a policy for the ethical use of this powerful technology. Though Dove is not using AI, they're helping others use it responsibly with their Real Beauty Prompt Guidelines, a guide to generating images that are more representative and inclusive. Take a look here: https://lnkd.in/guff7zrP #marketingtrends #trendwatch #marketingagency #publicrelationsagency #excellence #dedication #ethical

Publicis is positioning its bets on #generativeAI as part of a transformation into the industry’s first “intelligent system”. Publicis Groupe will invest 300 million euros over the next three years to better position its business around generative #AI, one of the most significant agency bets on the technology to date. The investment will support an in-house platform called CoreAI that draws on troves of Publicis #data, including 2.3 billion consumer profiles from Epsilon, Publicis Sapient, CitrusAd, Profitero and Marcel. CoreAI will aid in five service areas: insights generation, media planning and buying, creative and production, software and operations. “Becoming an intelligent system will allow us, thanks to AI, to connect all of our enterprise knowledge,” said CEO Arthur Sadoun during a presentation to investors and the press. other #advertising agencies are also racing to improve their #genAI know-how and services: WPP last year struck a pact with NVIDIA around the development of an AI-powered #content engine and others, like dentsu, have recently ramped up their bets in the sector.

📈 Unlocking success in the AI industry goes beyond just marketing—it's about building trust with your audience. ✨ OggaDoon's latest blog dives into why transparency, ethics, and user empowerment are the pillars that should take centre stage in promoting your AI business. 🥇 From ethical AI practices to transparent brand messaging, discover how these elements not only enhance your company's reputation but also foster authentic connections. 🤝 Find more info here: https://bit.ly/48Z5Sk1 #AIInnovation #EthicalAI #TransparencyMatters #UserEmpowerment #TrustInTech #OggaDoon #PR #Communications

For a very long time now, marketers have used technology and data to target their audiences. #AI has now enhanced this capability considerably, but it also raises ethical concerns. How can marketers balance innovation and privacy? Take a read through this thought-provoking article. #mrx #newmr #marketresearch #b2bmarketing #sellerdoer

In the evolving landscape of AI in marketing, ethical considerations are paramount. As marketing leaders harness the power of AI, they must confront these critical questions. - How do we ensure transparency and fairness in AI-driven decision-making? - Can AI amplify biases present in data? - How do we protect consumer privacy amidst advanced targeting capabilities? These questions underscore the need for ethical vigilance and responsible AI implementation. By addressing these concerns proactively, marketers can leverage AI's potential while upholding ethical standards, fostering trust, and delivering value to both businesses and consumers. #AIethics #marketingstrategy #responsibleAI

For a very long time now, marketers have used technology and data to target their audiences. #AI has now enhanced this capability considerably, but it also raises ethical concerns. How can marketers balance innovation and privacy? Take a read through this thought-provoking article. #mrx #newmr #marketresearch #b2bmarketing #sellerdoer