Today, Publicis Groupe announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. Leveraging its proprietary suite of commerce solutions, Mars drives growth through shoppers for more than 100 of the world’s top brands through its retail consultancy, commerce media expertise and proprietary shopper intelligence.
The combined forces of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global Shoppers, through an offering that begins with the industry’s deepest and richest database of consumer & shopper behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.
Arthur Sadoun, Publicis Groupe CEO, said: “We are delighted to be welcoming Robert Rivenburgh and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading end to end commerce solutions for our clients, both online and offline.
With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes.”
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