🏆 𝗠𝗘𝗠𝗢𝗥𝗜𝗘𝗦 𝗧𝗛𝗔𝗧 𝗪𝗜𝗟𝗟 𝗟𝗔𝗦𝗧 𝗔𝗧 𝗧𝗛𝗘 𝗖𝗔𝗡𝗡𝗘𝗦 𝗟𝗜𝗢𝗡𝗦 It’s a FIRST in our history : we are AGENCY OF THE YEAR at the Cannes Lions International Festival of Creativity 2024 ! 🦁 What a week with our 2 GRAND PRIX & 15 LIONS 🥇🥈🥉 + 1 BRONZE 🥉 for our Young Lions Alexandre Thiébaut & Robin Schneider 💪 Well done !! CONGRATS to our teams and clients 👏 Renault “Cars to work”, “The Climb”, “Plug-Inn for Business”, “Time-Fighters”, AXA “Three words”, Solar Impulse Foundation “Prêt à voter”, Darty "Long-lasting reviews", Gustave Roussy "A true story” Agathe Bousquet Marco Venturelli #AgencyOfTheYear #CannesLions2024 #FrenchCreativity
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With the Heavent Award in Cannes, our current submissions mark the end of the awards season. For our project with the Porsche team, "75 Years of Porsche Sports Cars," we've secured 2x Gold at the Galaxy Award and received nominations at the bea Award in Rome and Heavent Award in Cannes. The competition and the competitive landscape among international agencies are incredibly strong. Therefore, we are delighted with the 2x Gold and nominations and extend congratulations once again to all winners!👏🏽 What are our takeaways? Efficiency: The industry's evolution demonstrates ongoing professionalization. Year by year, the focus shifts increasingly towards KPIs, success measurement, and efficiency in utilizing clients' event marketing budgets. We're eager to see how digitalization and AI will further advance these themes.🚀 Sustainability: Efficiency seamlessly transitions into sustainability. Were resources consciously allocated for the project? Were resources and budgets sensibly aligned with communication objectives? Ecological sustainability, alongside digitalization, stands as a trending theme in event marketing. However, social sustainability should not be overlooked. Does the project offer an opportunity to make a positive statement aligned with clients' values? Can social projects be supported?📣 At Pure, we remain motivated and inspired as we continue into 2024, eagerly anticipating the upcoming projects alongside our clients and partners. #GalaxyAward #beaAward #HeaventAward #PurePerfection
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☀ LNR - La Nouvelle Renaissance in Cannes - D+2190! 😎 This is not a post to say that we'll be attending to this year's Cannes Lions International Festival of Creativity 🎬 Nor is this a post to say that we'll be running for a Palme d'Or at Festival de Cannes 🛫 It's a post that talks about planes. And a crazy adventure that happened to us a few years ago: we launched the Red Bull Air Race in Cannes in 2018! 📄 Why do we talk about this just now? The answer lays in 3 letters: N-D-A 👑 Yet, we did work extensively for this worldwide event that happened only once in the city of aviation. An incredible experience that led us to: 📣 Organize the event, with all the stakeholders, including the french political and economical landscape 📱 Build a Digital ecosystem with a website and an app to allow visitors to have the best experience 💰 Find and manage sponsors to make the event shine everywhere on the globe 🤫 I could write a book about everything that happened during this project but LinkedIn doesn't allow me... 👥 I take the time to thank some of the incredible people I had the chance to meet along the way Alicya Mendes Sabine Hell Bert van Horck Axel Steinkuhle Lucile Boutruche Brett Cameron 👇 If you want to be teased on what the agency did at the time, take 2 minutes to review our video case below. 👉 And if you want to hear about the full story, don't hesitate to book a meeting: https://lnkd.in/eDZYvsqQ #innovation #digitalmarketing #technology #creativity #marketing #socialmedia #strategy #culture #inspiration #cannes #airrace #NDA #digital #agency #nouvellerenaissance #newrenaissance
NEW CASE ALERT⎮ ✈️ Don’t forget your seatbelt ✈️ At Red Bull, they needed The RedBull Air Race to be the world's largest aviation race. At LNR - La Nouvelle Renaissance, we aimed to answer this question: How to combine the power of the sport with the cultural elegance the host city, Cannes? We based our answer on 3 pillars: ✈️ A high-flying phygital experience. 💪 Extreme handling of the event's logistical aspects. 📲 A powerful combination of specific digital activations. SO, are you ready to take-off with our new video case? 😉👇🏻 Thank you for entrusting us with this groundbeaking project Red Bull And thanks to our inventive team: Pascal Vu Guillaume LOISEAU Matthieu Kobler #lnr #nouvellerenaissance #newrenaissance #case #digital #innovation #digitalmarketing #agency #creativity #woweffect
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Check out the latest issue of Dealernews with a POV from our CEO, Mike Kennedy!
RumbleOn and RideNow Powersports are on a roll... Dealernews caught up with new CEO Mike Kennedy on the eve of American International Motorcycle Expo (AIMExpo):
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46 Million impressions - Top LinkedIn Voice I ValuePreneUR I 6sigma Black Belt | Business & Manufacturing Specialist | Product of TVS, Saint Gobain, Schaeffler, Autoliv, Maini | Author | Mentor | Motivator
"Rolls-Royce: Elevating Luxury and Performance Through Air Show Exhibitions" Rolls-Royce strategically leverages air shows to showcase its luxury automobiles, aligning seamlessly with the pinnacle of human achievement represented by both cars and airplanes. The sight of Rolls-Royce Phantoms and Ghosts juxtaposed with fighter jets and commercial airliners underscores the brand's unwavering commitment to excellence. Moreover, air shows attract a discerning audience of affluent individuals seeking vehicles that mirror their status and discerning taste. By exhibiting its cars at these events, Rolls-Royce effectively connects with this target demographic, sparking interest in its esteemed products. Furthermore, air shows serve as a prime platform for Rolls-Royce to highlight the performance and engineering prowess of its vehicles. Through dynamic demonstrations such as slaloms and burnouts, the company showcases the agility and power of its automobiles, providing potential customers with firsthand insight into their capabilities. This strategic approach reinforces Rolls-Royce's reputation for unparalleled luxury and performance #automotiveindustry #branding #marketing #business #sales #money #motivation
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Factory Owner | IoT Industrialization Solution Provider | Business Model Analyst | Europe + China Ecosystem Builder
🌍🚴♂️ Congratulations E-Bike Innovation at Eurobike 2024! 🚴♀️🌍 As we approach Eurobike 2024, e-bike brands have an incredible opportunity to set themselves apart in a competitive market. With growing awareness of the Green Economy, e-bikes are at the forefront of micro-mobility. Yet, many brands face the challenge of product homogenization due to similar design and assembly methods. To truly differentiate, I believe that integrating smart technology is key. Here are some innovative features that can enhance the customer experience in Europe: 1. IoT Integration: Connect your e-bike to a mobile app for real-time tracking, remote locking/unlocking, and ride statistics. This adds convenience and peace of mind for users. 2. GPS Navigation: Built-in GPS can provide turn-by-turn directions, suggest scenic routes, and find the safest paths, making every ride enjoyable and stress-free. 3. AI-Powered Diagnostics: An AI system can monitor bike health, predict maintenance needs, and alert users to potential issues before they become problems. 4. Smart Lighting: Automatic adaptive lighting that adjusts based on ambient light and riding conditions can improve safety and visibility. 5. Voice Command: Hands-free control through voice commands can enhance safety and convenience, allowing riders to focus on the road. 6. Energy Management: Advanced battery management systems can optimize energy use, extend range, and provide detailed battery status to avoid unexpected power loss. We'd love to hear from you! What kind of smart features would you want for your e-bike? Your feedback is invaluable as we strive to innovate and enhance the riding experience. 🌱🔋🚲 #Eurobike2024 #EBikes #SmartTechnology #GreenEconomy #Innovation #MicroMobility #FutureOfTransportation
43 innovative products were honored today at the EUROBIKE AWARD ceremony. An international expert jury had selected the winners out of around 300 submissions from 35 countries. All award-winning products will be displayed in a special exhibition in hall 8. Congratulations to all the winners! 🎉 Find out more here: https://lnkd.in/eGV54sJK #eurobikeshow #innovativeproducts #awardceremony
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As we draw closer to the deadline, here are our top tips for writing award entries: Give it a go: Submitting your work for external scrutiny can be nerve-wracking but the process itself offers invaluable learning and growth. Often the ones who least expect it are the ones who win as they approach the task with humility. Start Early: Begin the process well in advance of the deadline. This allows ample time to gather information, write, review, and refine your entry without feeling rushed. Work as a Team: Involve key members of your organisation in the entry process and collaborate with colleagues who have different perspectives and insights. As well as creating a well-rounded submission, this will maximise the learning you gain from the writing process. Gather Comprehensive Information: Collect all necessary data, documents, and testimonials early on. Having all the required information at hand will make the writing process smoother. Draft and Review Iteratively: Write multiple drafts and seek feedback after each iteration. Don’t be afraid to edit ruthlessly. Submit early: The earlier you submit the more time we have to consider you for different/ additional categories before we send your submission to the judges.
There are four weeks to go to enter the UK Excellence Awards 2025. For an individual or organisation with an award winning story, that is plenty of time! If you are looking for external recognition at the 'Oscars of the business world', taking place at Wembley Stadium in March 2025, then you need to get writing! Our new digital awards portal is straightforward and easy to use and the team are on hand to answer any questions. With 17 awards, including two free-to-enter options there really is something for everyone! Get your UK Excellence Awards entries in now! https://lnkd.in/gxXssv7e #BQF #Excellence #UKExcellenceAwards #UKExcellenceAwards2025 #WembleyStadium #Awards #AwardWinning #Oscars
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FROM JAMES BOND TO DAVID BECKHAM, THE TIMELESS TALE OF ASTON MARTIN Aston Martin Lagonda Ltd, the legendary British automotive brand established in 1913, is a symbol of timeless luxury, unparalleled craftsmanship, and a passion for the open road. Amidst its rich history, the brand's commitment to excellence and British heritage continues to captivate hearts and minds, making every drive an extraordinary experience. Here is Aston Martin’s social network report for 2023 generated by CAMPAYGN, with a focus on Instagram and TikTok. #socialemediamarketing #socialmedia #astonmartin #instagrammarketing #instagram #tiktok #tiktokmarketing #campaygn
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Darts has arrived, but it’s what happens next that matters… Professional Darts Corporation CEO Matthew Porter revealed what is driving the mass engagement and what needs to be done to ensure the attention influx sustains on this week’s Business of Sport Key Takeaways 🔥 📺 The audience is huge, and has been growing for years The Luke Littler effect has brought more light to the sport, yet the appetite for darts is nothing new… BUT the hype feels different now. Build an established entity not a flash in the pan. ✨ Players becoming brands Van Gerwen, Price, Littler, Smith. The players are building profiles and darts will reap the rewards of individual celebrity. 🤑 More prize money = more opportunity Pumping more money into tournaments allows more players to view darts as the financially viable career path needed to build a sustainable ecosystem. 🤝 Build credibility through sponsorships? Does darts have a perception issue? Credibility can be built through partnerships established. The darts audience is a valuable and increasingly diverse group not to be neglected. 🌍 This is a global sport! It may have deep association with UK, but there’s hundreds of thousands of players from Japan to Australia to Malaysia to the US, ready to test themselves at the highest level. #darts #sports #sportsbusiness #leadership https://lnkd.in/e3reyyqY
Matthew Porter: ‘Darts is flying high; we have to capitalise on this moment’ | Ep.16
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To answer the question - how Germany and France are doing on the Formula 1 partnership market - I guess this is one indicator. Both countries have lost partners, probably because of the economic turmoil in Europe, in the past 2 years. But. Could this change in 2024? I have high hopes that especially Germany, the strongest economic market in Europe, could bring some more partners to the Formula 1 partnership network in 2024, and pass that 20 partners mark. 🇩🇪 Audi AG entering Formula 1 is just around the corner. France is very much dependent on Alpine at the moment, but France with companies such as L'Oréal, Hermès, Kering, have been in F1, etc... have potential. So hopes also that France will step up in 2024 🇫🇷
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Next to take to stage at SuperReturn Secondaries Europe is a Michel Galeazzi, Thomas Hallinger, Mercedes F. and Michael Zeleniuch! The panellists delve into the flight to mid-market GP-led secondaries and what is driving the surge in activity in this area. Interesting to hear more on where the main pockets of opportunity are within the mid-market! #SRSecondariesEurope
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