Proximo Spirits’ Post

Happy pride month! 🏳️🌈❤️ As we step into this vibrant month of celebration, I want to take a moment to reflect on the importance of visibility for queer individuals in the office space. As a proud lesbian and poly person, I understand the profound impact that being seen and acknowledged can have on an individual. It's about more than just being present; it's about creating a space where we can all feel safe, supported, and free to express our true selves without fear. While we celebrate Pride, we must also confront the rise in hate crimes in Norway (as well as the rest of the world), a stark reminder of the ongoing struggle for true equality. Let's stand united against such hate and advocate for a society where love and acceptance prevail. Visibility matters. It paves the way for understanding, acceptance, and change. This Pride, let's commit to fostering an environment where every voice is heard, every identity is respected, and every person can thrive. Here's to celebrating our unique journeys and the collective progress we've made. #Pride #Inclusivity #Visibility

🏳️🌈 These are the four questions I now ask before engaging in any LGBTQ+ advertising campaigns with clients: 1. Have you/your team gone through LGBTQ+ sensitivity training? If not, are you open to doing so? 2. What drives you to advertise to LGBTQ+ consumers aside from wanting to increase revenue opportunities? 3. In what ways does your company support or amplify the voices of LGBTQ+ people beyond advertising? 4. How will you handle pushback should you advertise to LGBTQ+ people? I like to make sure that potential prospects are advertising for the "right" reasons and I'm no longer afraid to turn down business that doesn't feel right. 💰 Today, I turned down a $12K client because he refused to answer the above questions and was solely focused on his financial gain with no interest in learning about or supporting our community. 🚀 If you can answer the above questions and want to put your brand in front of LGBTQ+ consumers, let's chat! #ethicsfirst

Support LGBTQ+ businesses and creators… Economic empowerment is a vital part of fostering a diverse and inclusive society. Purchase products, services, and art from LGBTQ+ owned businesses, and share your experiences to help raise their profiles. Check out directories like "Out & Equal’s LGBTQ+ Business Directory" or support brands like "Fluide" (gender-inclusive makeup) and "Big Gay Ice Cream." Your support can make a meaningful difference in their success and visibility. #PrideMonth #SupportLGBTQBusiness #EconomicEmpowerment #DiversityandInclusionMatter

It is the start of #PrideMonth. An opportunity to share the history, learn about the influential people and support each other no matter who they are. Each week we are internally sharing topics on LGBTQ+ history, using the correct terminology, who the influential LGBTQ+ people are and how we as a business are being #inclusive. Ben Cummins Rachel Webb

Stand out as a proud LGBTQ+ business owner. Gain a competitive edge and amplify your voice with the LGBTBE certification. This comprehensive guide will navigate you through the process, from understanding the benefits to meeting eligibility criteria, but also empower you to unlock the full potential of this recognition. It shows you how to leverage LGBTBE certification to connect with a wider LGBTQ+ audience, collaborate with like-minded businesses, and attract partners who share your values. By the end, you'll be equipped with the confidence and capability to turn your commitment to your community into a strategic advantage, fostering growth and inclusivity. #lgbtqia #entrepreneurs

Employee Resource Groups (ERGs) are a key strategy in providing support for marginalized communities in your organization. Specifically for LGBTQ employees, ERGs can offer crucial support and community for closeted employees. Check out this article to learn more and get started establishing an ERG at your company!

Hey Marketers, It's Pride Month, but ditch the rainbow washing! This year, focus on REAL connections with the LGBTQ+ community. Ditch the fluff, deliver value. Pride merch is cool, but what about creating a valuable resource for the LGBTQ+ community? Think Skittles- it shows you understand their needs. Partner with LGBTQ+ creators. Let the community own the narrative. Amplify their voices and showcase their talent. True advocacy is about empowering others, not just tooting your own horn. Pride is year-round. Don't be a one-month wonder. Integrate LGBTQ+ support into your brand like MAC Cosmetics. Real allyship is a long-term commitment. #PrideMonth #LGBTQ+Ally #AuthenticMarketing

Employee Resource Groups (ERGs) are a key strategy in providing support for marginalized communities in your organization. Specifically for LGBTQ employees, ERGs can offer crucial support and community for closeted employees. Check out this article to learn more and get started establishing an ERG at your company!

🌈 A number of major brands were in the limelight last year for marketing missteps related to #Pride last year. How did these very public controversies impact consumer perceptions of brand behaviors and influence this year as it relates to LGBTQ+ support? ⬆️ Far more people believe brands have an influence over LGBTQ+ rights in the US now than they did before. This rises meteorically with the LGBTQ+ audience with an increase of +62 points since May 2023. They have felt firsthand how a brand’s allyship and/or backtracking can shape conversations in business and society. Download the report for more year-over-year shifts: https://hubs.li/Q02Dczvq0

Employee Resource Groups (ERGs) are a key strategy in providing support for marginalized communities in your organization. Specifically for LGBTQ employees, ERGs can offer crucial support and community for closeted employees. Check out this article to learn more and get started establishing an ERG at your company!