Prosek Partners’ Post

🚀 And we’re off! I’m so excited to announce the launch of www.USvGoogleAds.com! Google holds a mob-like control over the business model of the internet - digital advertising. They determine the flows of ad dollars, which publishers live or die, and how much advertisers should have to pay. And they do so by owning all sides of the ad supply chain (conflicts of interest, anyone?). Now, the DoJ and several states are challenging their dominance and anticompetitive behavior that has hurt publishers, advertisers, and consumers. This case is essential to follow to understand 1. why the internet sucks today and 2. what we can do about it. The goal of the site is to break down the arguments, key words, and juicy evidence that you’ll want to know as the case progresses. The adtech industry often gets portrayed as “complex” and “opaque.” But, that’s strategic. It’s because the big players, like Google don’t want publishers, advertisers, and consumers to understand what is going on behind the scenes. This site aims to correct that and we will be adding more content as the trial nears. A big thank you to our collaborating partners on this project: American Economic Liberties Project, Accountable Tech, GLAAD, eko, Open Markets Institute, Center for Journalism and Liberty, Tech Oversight Project, Canadian Anti-Monopoly Project, Friends of Canadian Media/Les Amis des médias canadiens

Google wants as few eyes on the adtech antitrust case as possible. Today, we've announced the launch of www.USvGoogleAds.com to make sure that they don't get their way. As they try to weaponize complexity, we'll be there to cut through the noise. #adtech #bigtech #transparency #competition

🎉 Happy to see this project by Check My Ads Institute going live ! Check out the News and Research sections, where you will find some of my coverage of the #googleadtech case, as well as insightful reports by Courtney Radsch, PhD and Center for Journalism and Liberty on the future of journalism, digital platforms, and advertising. (Also, great visual & design work!)

🔨 "DOJ vs Google: The Battle Over Search Ad Price Manipulation" 🔨 In a world where digital dominance is a hot topic, the recent actions of the Department of Justice (DOJ) against Google have certainly stirred the pot! 💥 The DOJ accuses Google of manipulating search ad prices, raising questions about transparency and fair competition in the digital advertising world. 🌐💻 What does this mean for businesses relying on Google Ads? Could this be a game-changer in the way digital advertising operates? And how will Google respond to these allegations? 🤔 Let's dive into this issue and discuss the potential implications for all stakeholders. Join the conversation below! 👇 #DOJ #Google #DigitalAdvertising #Transparency #Competition

The principle is sound: Google and search engines which used to provide so much traffic are going to dry up, so get ahead of that shift.

🚨NEW WORK ALERT🚨: www.USvGoogleAds.com — Wanna figure out where all our advertising budgets went? Google is banking on us not finding out. The US Department of Justice is taking Google to court for monopolizing digital advertising. Google, on average, takes MORE THAN 30% of our digital ad budgets. Not for the actual media, just for using Google products. Google has already convinced the judge that their products are too complex for a jury to understand — Google thinks you and I aren't smart enough to understand ad tech. Check My Ads Institute disagrees. So, we built a site & got some friends together where we’ll be breaking down the trial, defining all the terms, and unraveling Google’s purposefully complex, black box of digital advertising. This trial will last a while, so as we soft-launch today I’d like to give a huge shoutout to my team for getting this site off the ground at lighting speed and to all the partners for joining the fight. Ready to play Monopoly with us? Creative Lead: Ur Boi Design & Build: Frederick Brummer Head of Policy & Partnerships: Sarah Kay Wiley Comms Director: Rory Gory #Advertising #AdLife #agencyside #newwork #sitedesign #paidmedia #digitaladvertising #digitalads #programmatic #Google #GoogleAds #DOJ #Monopoly #CreativeDirection

👉 Trying to figure out Google Ads can feel like being lost in a labyrinth. 🔍 It seems like there should be a direct way to reach buyers, but every step shows a new problem. The usual settings can be misleading, and there's a lot of competition. But what if you could change the game? Here's a plan that makes Google Ads more like a fun game than a fight.

Ever wondered what's shaking the foundations of the digital advertising world? Well, let me share something that's caught my eye and might just pique your interest too. Google, a titan in the digital space, is currently facing a proposed class action lawsuit from advertisers. These advertisers allege that Google has monopolized the ad exchange market, leading to higher advertising prices and limiting access to more affordable alternatives. A U.S. judge has allowed the lawsuit to proceed, marking a significant moment in the ongoing debate around digital advertising practices and market control. This decision underscores the importance of transparency and fairness in the digital ad space, not just for advertisers but for publishers and consumers alike. For those of us navigating the digital marketing landscape, this development is a reminder of the ever-evolving challenges and opportunities within the industry. It's a call to stay informed, adaptable, and always advocate for practices that benefit the broader ecosystem. For a deeper dive into the details of the lawsuit and its implications for the digital advertising world, check out the full article here: [https://lnkd.in/g6JTPpux) Happy Tuesday! Casey Jones #DigitalMarketing #Antitrust #Google #AdvertisingInnovation

"The recent ruling against Google highlights the risks of relying too heavily on one company for marketing. Google's dominance in the digital advertising space has made it challenging for other companies to compete, limiting options for businesses trying to promote their products and services," said CIO Robert Specian Jr. "This decision serves as a reminder for businesses to diversify their marketing strategies and avoid depending too much on a single platform. As the ruling encourages more competition and fairness, companies should explore various channels to reach their audiences and reduce vulnerability to changes by any one major player." Search Engine Land also collected insights from several leaders in search advertising: https://lnkd.in/dq2uUM7u Navah Hopkins at Optmyzr is quoted as saying, “I am disappointed in the US for not being able to make the case that search advertising is a market (I understand there’s another case in September, but the ruling makes it clear that information just wasn’t presented).”

DOJ's slides in the Google search case. ...and somehow what hit home with me was the last bullet with barely any additional insight - lack of transparency into queries. They reference 20% of spend on opaque search queries, but in my experience smaller advertisers could be over 50%. How can you effectively negate irrelevant terms if you can't see the terms your ad serves on? DOJ argues its part of the inefficiency injected in the system to increase Google's revenues. https://lnkd.in/e--UjpEH