Prohaska Consulting’s Post

#ICYMI Ever wonder how AI is reshaping our digital landscape? Last year, Microsoft Advertising's Theo Theodorou and James Murray took part in the panel discussion at NewDigitalAge's Foresight event. They focused their discussions around transformation in the digital world, looking at the 'why' and 'how' behind the growth of AI plus its creative capabilities, alongside Wunderman Thompson Commerce, Mumsnet and Initiative. Dive into the full report for a glimpse into the year ahead: https://msft.it/6040i7auq #MSAPartner

At the start of this year we made some predictions about incorporating #AI to drive revenue growth this year. Davis Giedt and Deima Tankus from The Alexander Group are joining me tomorrow (link in comments) to chat through, where we got it right, where we got it wrong, and what their research is saying about the most adopted and impactful AI use cases this year and which ones we are using here CaptivateIQ Our goal is the same as last time, actionable takeaways that #RevOps teams can implement in their business today to improve revenue growth: - Simplifying compensation plan processes to drive revenue  - Shaving days off of territory carving processes - Digesting recorded calls at scale to improve #GTM process and eventually forecasting Even if you can’t attend, make sure to register to get the recording post session!

🌐 Transform Your Business with Custom GPTs from Digital Edge! 🌐 🔥 Introducing a game-changer in the world of AI: Digital Edge's Custom GPTs. Tailored to meet the unique needs of your business, our GPTs are not just tools; they're your partners in innovation. 💡 Why Choose Custom GPTs? 🚀 Enhanced Efficiency: Automate and streamline complex tasks, from data analysis to customer service, freeing up your team to focus on growth. 📈 Data-Driven Insights: Leverage the power of AI to glean actionable insights from vast datasets, helping you make informed decisions. 🎨 Creative Solutions: Whether it's generating engaging content or innovative design ideas, our GPTs bring a new level of creativity to your workflows. 🤖 Customization at Its Core: 🌟 Industry-Specific Design: Our GPTs are customized for various sectors – whether you're in finance, healthcare, education, or creative industries, we have a solution for you. 🎯 Tailored to Your Needs: We work closely with you to understand your specific challenges and goals, ensuring that our GPTs align perfectly with your business objectives. 🔗 Embrace the Future: Join the ranks of forward-thinking businesses revolutionizing their operations with AI. Discover how our Custom GPTs can elevate your business at https://lnkd.in/giBYB2TX. #CustomGPTs #DigitalEdge #AIRevolution #BusinessInnovation #ArtificialIntelligence

Introducing our #MultistepReasoning feature, revolutionizing #ConversationalAI. Break down queries, calculate with precision, and turn data into actionable insights for efficient, comprehensive outputs. Transparency at its core — see step-by-step how it crafts robust, detailed responses in our latest blog now: https://lnkd.in/gkgbKwG6 #AppliedAI

Following up on our exciting integration of GPT-4 into rebid.co, I am thrilled to introduce another groundbreaking feature: Custom Report Generation by our AI Assistant. Building on the capabilities of our AI-driven media analyst, this new feature takes personalization to the next level. Our AI assistant doesn't just analyze and interpret your historical ad campaign data; it now crafts custom reports tailored specifically to your needs. Whether you're looking for detailed performance analysis, comparative studies across different ad platforms, or insights into customer engagement trends, our AI can create comprehensive, easy-to-understand reports on demand. What sets this apart is the adaptability and precision of the AI. It learns from your preferences, feedback, and the evolving trends of your campaigns, ensuring that each report is not only relevant but also offers actionable insights. Imagine having a tool that not only understands your advertising needs but also proactively assists in strategizing and decision-making. That's the power we're bringing to your fingertips with ReBid. #ReBid #CustomReports #AIAssistant #GPT4Integration #AdTechInnovation #Martech #DataDrivenMarketing #StrategicInsights #AdvertisingExcellence

Imagine a tool that provides you with real consumer insights, identifies shopping barriers to purchasing your product, and highlights the most convincing sales drivers for your marketing communication—all based on thousands of real product reviews from hundreds of shops, within seconds! This isn't just another generative AI. It's intelligence that helps you analyze massive amounts of data and uncover invaluable 'aha' discoveries found in millions of reviews related to your product or category. It's been appreciated by our enterprise clients worldwide. Now, you can use it for your marketing campaigns and e-commerce content. Check it out: https://insight-ai.store/ #AI #artificialintelligence #insights #ecommerce #datadriven #research #customerdata

Huge shout-out to Giovanna Fernandes and the #Ocurate Machine Learning team. We have been at the forefront of innovation in predicting customer-level revenues in service of ad bidding, and it is about time we shed some light on the Machine Learning aspects of it: As we describe in the White Paper linked below, our ML framework addresses key challenges, including: 1. The cold start problem, predicting customer value before the onset of sales data, or upon the first purchase 2. Preserving important charactertics of the BuyTillYouDie (BG/NB) probabilistic ML framework for LTV 3. It is also the first framework that is able to incorporate the most granular kind of individual-level, real-time event stream data that can be surfaced, which we collect through our unique Ocuboost Analytics Tag technology This is key to getting the model to sufficient levels of per-customer accuracy and make it work for advertising bidders, Google's value-based bidding among them. In closing, our AI capabilities are always improving; we are working on a GenAI approach, which is poised to leverage the predictive power of the full event sequences even more fully. As we don't get tired of saying: This space needs and benefits from constant innovation. Read more about our work in the White Paper linked in the comment! #LTV #GenAI #eventstream #adbidding #MachineLearning

A $7-billion retailer reveals their AI strategy 👇 LCBO faced 3 key challenges: 🤯 A 34,000-SKU catalog with limited search capabilities. 🤯 Restricted personalization for anonymous and logged-in visitors 🤯 Legacy, non-integrated systems and ineffective operations. Vanda Provato, Chief Marketing and Digital Officer at LCBO, delves into the specific AI models and strategies they used to overcome these challenges and drive 2X conversion rates. ⏩ Read their story here: https://bit.ly/4asBcbT #CoveoAI #GenAI #casestudy

Me-Grow Enterprise, an integrated Insights Management Platform (AI-enabled) by global market research organization Markelytics Solutions, aims to revolutionize the idea of conducting comprehensive research through just one platform or one login. 👉 One Platform = 40+ Research Solutions  📂 Unify First-party Data for AI Models  📊 Integrate scattered data for superior strategies  🌐 Digitize Customer Connects Say goodbye to the complexity of multiple tools. Embrace the efficiency and power of Me-Grow Enterprise to transform your research process. To know more, click here: https://bit.ly/48zKORC #MarketResearch #DataAnalytics #CustomerInsights #ResearchAutomation #RealTimeData #CustomerEngagement #360DegreeResearch #ResearchInnovation #DataDrivenDecisions #MarketResearchTools

🆕 Introducing GoSearch 🔎, our freshly released multimodal AI-driven #enterprisesearch platform. This product enhances GoLinks’ commitment to fueling productivity through easy access to essential work knowledge. GoSearch leverages #generativeai tech to enhance your enterprise search experience—AI summaries, build custom GPTs, search via images and URLs, and more. Check out GoSearch 👉 https://www.gosearch.ai 👈 To all early #GoSearch users, we can’t wait to hear your thoughts. Your views help improve our product and experience. #genai