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👥 Discover all the excellence of flavour at Pitti Taste 2024 before you even arrive at the fair! With Pitti Connect, our online portal, you have access to a world of details about every exhibitor featured this year. 🔍 EXPLORE AND CHOOSE Take a look at participating companies, browse details, information and photos of their products. Find everything you want to know to create your own personal list of unmissable Italian Food & Beverage excellence. 💼 INTELLIGENT NETWORKING With Pitti Connect buyers can get in touch with companies in the weeks before the fair. Thus it is easier to organize cognitive meetings, saving and optimizing the time spent inside the fair. Don't miss the opportunity to explore, connect and plan your visit like never before. Enter Pitti Connect now https://lnkd.in/gR-5Gxyx

Is it time to shake up your marketing strategy with craft cocktails? 🍹 Our opinion report, the Nipperkin, explores how the demand for premium drinks experience is reshaping consumer expectations of the on-trade. https://lnkd.in/e6baKU9u From unusual and bespoke ingredients to flamboyant serves, bartenders and mixologists are meticulously crafting more than just a drink – they’re the curators of unforgettable moments. If you want to raise the bar for your brand, then our report deliberates: 🍸 Why a signature serve is now a non-negotiable for consumers seeking unique and social-worthy moments 🍸 The pivotal role of bartenders as storytellers, weaving narratives of brand origins that genuinely pique interests and guide customers to their perfect tipple 🍸 The symbiotic relationship between craft beer and cocktails, as quality ingredients drive innovation across the industry. Ready to stir up some excitement for your brand? Download the Nipperkin Report , where we're spilling the secrets behind the craft cocktail craze! #Strategy #Insights #IndustryTrends

Discover the rich flavor of Espresso Events' premium coffee beans! Our expertly sourced and roasted beans ensure every cup is a perfect blend of aroma and taste. Perfect for corporate events, trade shows, and conventions. Elevate your event with the best coffee experience. ☕✨ What’s your favorite coffee bean origin? Let us know in the comments below! #EspressoEvents #CoffeeBeans #PremiumCoffee #EventSuccess #CorporateEvents #CoffeeLovers #CoffeeMagic #EventPlanning #ClientEngagement

📣MAY/JUNE ISSUE OUT NOW📣 Our annual list of the 100 Most Influential People has returned, with more industry voters than ever before 🙌 Spanning all areas of the drinks industry - including wine, beer, spirits, cider, RTDs, low/no, trade bodies and more - the list comprises 100 people who have used their influence to benefit the drinks retailing community. See the full list on pages 19 - 34. Also in this issue… 🎤 Our big interview is with Freixenet Copestick’s Helena Martin and Lucy Auld, who discuss new product launches and female leadership in the wine trade (14 - 15) ☀️ With summer getting closer, Rachel Badham explores the biggest consumer trends across beer, wine, spirits and more (40 - 44) 🥃 In her DR debut, whisky expert Kristiane Sherry explores the increasing prevalence of cask use in Irish whiskey (46 - 47) 🥂 Drinks Retailing Awards Champagne & Sparkling Wine Retailer of the Year Harvey Nichols talks all things fizz (36 - 37) PLUS, read all of our regular features such as Jason Millar’s wine column (12), retailer profile (56), meet the maker (57) and the Jeff Evans beer review (55). We are also launching the Drinks Retailing Awards 2025 this month, so stay tuned for further announcements. And, we’re introducing a registration page for the digital edition. It’s free to register and access the digital magazine. READ THE DIGITAL EDITION ➡️ https://bit.ly/4dyjQMZ A big thank you to all of our readers and supporters! If you have a story to share, please contact [email protected] #DrinksRetailing #DrinksIndustry #BeverageIndustry #DrinksRetailingAwards #DRAs2025 #Top100 #100MostInfluential #News #Magazine #Interview #DrinksTrade #Drinks #Beer #Champagne #Wine #Whiskey #IrishWhiskey #Spirits #Liqueur #CoffeeLiqueur #SummerDrinks #Summer #Retailing #Retailer

When St. Patrick’s Day comes to mind, it's usually accompanied by visions of green beer and Guinness, the quintessential drinks for this yearly occasion. However, in 2023, Kahlúa (the Mexican coffee liqueur brand from Pernod Ricard) shook things up by introducing a fresh take on the tradition. 𝐈𝐧𝐬𝐢𝐠𝐡𝐭  Research revealed that 30% of consumers feel obligated to order a beer on St. Patrick’s Day, even if it's not their preference. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲  The campaign’s strategy was to challenge conventional choices by disrupting the beer-centric holiday. Kahlúa seized this insight to challenge the status quo, offering a delightful alternative. 𝐈𝐝𝐞𝐚  The Irish Espresso Martini. While this campaign also gave a nod to Guinness, the results were remarkable, effectively hijacking a traditionally beer-dominated occasion and putting a new drink into the minds of the consumer. I like how they created demand for a product not typically associated with St. Patrick's Day and wonder what the long term effect on sales will be.

Why Should You Join USA Trade Tasting 2024? 🤔 USA Trade Tasting 2024 is not your ordinary trade event. It's a special opportunity for beverage brands to shine, connect with people, and grow their businesses. Here's why you should be a part of it 👇 📌 Connect with Consumers: Consumers will join the event for the first time on Day 2. This means you can talk directly to the people who drink your beverages. You'll hear what they think, and they'll learn about your brand, boosting your visibility and making loyal fans. 📌 Learn from Experts: The USATT Conference brings together 30 experts to share valuable insights over two days. You'll get insider knowledge about the beverage industry, helping you make smarter decisions for your brand. 📌 Taste and Network: Explore 24 tasting sessions led by passionate industry professionals. You'll get to try different drinks and meet potential partners, like distributors and retailers, who can help your brand grow. 📌 Take Master Classes: Join masterclasses led by award-winning sommeliers and bartenders. These sessions will teach you advanced skills and strategies to stand out in the market. 📌 Party and Connect: End each day with a fun cocktail party where you can mingle with other exhibitors and VIP guests. It's a great chance to make friends, share ideas, and celebrate success. USA Trade Tasting 2024 offers a fantastic opportunity for beverage brands to grow and succeed. Don't miss out on this chance to connect with consumers, learn from experts, taste great drinks, and network with industry professionals. Get More Information Here: https://lnkd.in/gcwFGygi Time to reach newer heights! 🚀 #tradeshow #exhibitors #brandgrowth #success Michael McAvena | Charlie Friedmann | Cole Pearsall | Jennifer Knott | Alice Pearson | Jeremy Parsons | Marsha Wright | Maureen Chen | Randee Prez | Mandy Martinez-Everett | Richard Amiro | Stephanie Houston

🍹🍺 Cheers! Our research reveals that spirits are almost as popular as beer among UK adults.  With 51% of UK adults choosing spirits and 57% opting for beer, there's a drink for every preference and every occasion.  For brands and retailers looking to drive more sales in-store, consider how to create an engaging display that highlights the variety and unique qualities of your spirit and beer selections. Activity such as offering tastings, pairing suggestions, and promoting local or exclusive products can attract more customers and enhance their shopping experience. Learn more about the beverage habits of the nation by downloading our Mood of the Nation Report. Link in the comments!

Discover the rich flavor of Espresso Events' premium coffee beans! Our expertly sourced and roasted beans ensure every cup is a perfect blend of aroma and taste. Perfect for corporate events, trade shows, and conventions. Elevate your event with the best coffee experience. ☕✨ What’s your favorite coffee bean origin? Let us know in the comments below! #EspressoEvents #CoffeeBeans #PremiumCoffee #EventSuccess #CorporateEvents #CoffeeLovers #CoffeeMagic #EventPlanning #ClientEngagement

What is your drink of choice for the winter? Learn how hot chocolate became the drink of choice 🍫☕️

𝗦𝗶𝗽𝗽𝗶𝗻𝗴 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝘂𝗺𝗺𝗲𝗿 🍹 Presenting 3️⃣0️⃣ events, promotions & seasonal releases related to the enjoyment of beer, wine & spirits. Click for sips: https://lnkd.in/efw_dSBe #GetOutAndAbout