Prohaska Consulting’s Post

At this week’s Tech Learning Series, Richard Gascoyne of Analytic Partners discussed the importance of establishing a single version of the truth to understand headwinds and tailwinds, and then drive better, faster decisions.  Thank you for sharing your insights! #TLS #ProhaskaConsulting #Analytics #Tech

The best week in NYC is FINALLY here! 🤩 We can't wait to see you all at Advertising Week 2024! 👀 #AWNewYork24 #AdvertisingWeekNY #ProhaskaConsulting

At this week’s Tech Learning Series, Caitlin Kelly of EZ Newswire highlighted the need for a more robust solution for generating content to build visibility for brands, media companies, and Adtech companies. Thank you for sharing your insights! hashtag #TLS #ProhaskaConsulting #News #Tech

You’re stressed about creating and executing a Sales Strategy with limited resources. We've helped many companies develop a powerful Go-To-Market and Sales Strategy and operationalize tactical rollout to accelerate the adoption of a new offering.  A leading CTV measurement platform, needed to identify key CTV publishers to ensure that its advertiser clients had access to the broadest CTV measurement footprint. We evaluated and optimized our customer’s GTM materials and ranked potential CTV publishers based on size and growth. Leveraging our network of key decision-makers, we emphasized the importance of certification to support their revenue trajectory. Additionally, we facilitated communication between the publishers and our client’s engineering team to ensure seamless collaboration. This approach ensured a smooth and efficient certification process. As a result, we achieved a 1:1 conversion rate from initial interest to certification, significantly expanding the network of certified publishers and creating a streamlined process for future certifications. We helped them grow. How can we help you? Learn more at: https://lnkd.in/exgaUqab #ProhaskaConsulting #GTM #SalesStrategy #CTVPartnerships

🏆 We did it again! Thrilled to share that again we’ve been named Best Programmatic Consultancy at the 2024 AdExchanger Awards! This recognition is a testament to the dedication, innovation, and expertise of our amazing team 🚀. A huge thank you to our clients and partners for trusting us with your strategies and helping us achieve this milestone 💡 Thank you. #AdExchangerAwards #Programmatic #AdTechInnovation

We're excited to kick off Programmatic IO with our Ad Tech Accelerator Master Class. Alongside AdMonsters and AdExchanger we'll be going over a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. We can't wait to see you all at Ad Tech Accelerator and Prog IO!

At this week’s Tech Learning Series, Cary Tilds of MNTN discussed how they've become a leading performance television (CTV) company, emphasizing its self-service nature, intuitive interface, and transparency. Thank you for sharing your insights! #TLS #ProhaskaConsulting #CTV #Data

We're excited to have our CEO Matt Prohaska moderating Opti Digital's 2025 ad tech outlooks round table, alongside Langdon Miller, Mohsin P., and Magali Quentel-Reme. More info ➡ https://lnkd.in/dTACJ_w4

You’re challenged with expanding your programmatic offering in the pharma space. We've helped health companies develop data platforms and ad tech stacks and we can help you. A large health company needed to expand their programmatic offering to boost demand for their data and connect directly with pharmaceutical brands. We recommended they bring programmatic operations in-house, partnering with DSPs like Choozle and DMPs like Semcasting for flexibility and scalability. By forming strategic partnerships with data providers such as Purple Lab and SafeGraph, they created unique audience segments, overcoming their limited first-party data. Hiring a Digital Manager was key to building out the tech stack and aligning sales and marketing. This approach positioned the health company for long-term growth in the competitive pharma space. We helped them grow. How can we help you? Learn more at: https://lnkd.in/ec_xVB5D #ProhaskaConsulting #PublisherSolutions #BrandSolutions