Prodigious Worldwide’s Post

Times are changing or shall I say “have changed?” As artificial intelligence (AI) becomes more accessible, media leaders in 2024 will consider the technology through two primary lenses: unlocking productivity and propelling incremental growth.

dentsu’s Q1 results indicate a slow start to the year, with organic net revenue down by 3.7%. However, prospects are improving, buoyed by new business wins and weighted to H2, which leave full year expectations (and Edison Group’s forecasts) unchanged. The One dentsu initiative, bringing together skill sets in consulting, technology, media and creative, is supporting improved pitch win rates, and giving greater coherence and consistency to the group product and service offering. Edison expect this to be a central element of the new management medium-term strategy, set to be unveiled during H2. The rating remains at a substantial discount to global peers, which Edison anticipates will narrow as evidence of renewed growth builds. #technology #management #network #advertising https://lnkd.in/dM6J58bT

🏆 NEW ARTICLE: Ratings for most major awards shows have trended downwards for the better part of a decade–but, not for a lack of interest. Gen Z is the most likely generation to express an interest in the #AcademyAwards despite being the least likely to tune in live. Instead, this generation of cord-cutters and -nevers has grown accustomed to engaging with these events via social media platforms. As live awards shows make the move to streaming platforms, many have begun to wonder whether we might see a renaissance in the relevance of these events. But, in an era dominated by popular opinion, where anyone online is a critic, what role do awards shows play for younger generations today? Read our latest article, chock-full of fresh data on what consumers think about awards shows, at the link below. #oscars #awardsseason #awardszn #awardshows #hollywood

Redefining the norm: Is Gen Z shaping a new paradigm at Cannes? The performance of Pragati, Maahi, and Arjun at the Cannes International Film Festival is a perfect example that challenges the common assumptions about Gen Z. Often labelled as tech-obsessed, short on attention span, and disconnected from traditional values, Gen Z individuals like these three are proving critics wrong. Their rendition of “Vande Mataram” at such a prestigious international event shows that they’re deeply connected to their roots and heritage. It’s a testament to their ability to balance respect for tradition with a modern outlook. They’re not just scrolling through social media; they’re using their platforms to showcase talent and make a global impact. This performance also highlights that Gen Z’s engagement with digital technology doesn’t detract from their appreciation of culture and history. Instead, it empowers them to share it with the world in new and innovative ways. They’re redefining what it means to be young and culturally aware, breaking stereotypes and setting new standards for what their generation can achieve. So, in essence, kids like Pragati, Maahi, and Arjun are showing that Gen Z is not just the way people assume them to be. They’re multifaceted, talented, and capable of honouring the past while forging a new future. Their performance at Cannes is a powerful reminder that every generation has the potential to surprise and inspire. #GenZTakesCannes #VandeMataramAtCannes #TraditionMeetsInnovation #DigitalRoots #CulturalRenaissance #BreakingStereotypes #YouthfulImpact #GlobalStageTalent #HeritageInHarmony #NewAgeNarratives

HEARTLAND, new research by Richard Huntington, Chair and Chief Strategy Officer, Saatchi & Saatchi 💥 Giving a voice to Britain's middle class - people every marketer should be obsessed with and are often overlooked. I took a tour of the research this week that revealed the nation’s true challenges and concerns, including sentiment around personal finances, outlooks on everyday life, and perceptions of the country’s future ahead of the General Election. Utterly BRILLIANT! Want to know more? Check out the articles in the comments below👇🏿

Exploring the vibrant landscape of the VGI media trend, where innovation intersects with engagement. Witnessing a dynamic shift that transcends boundaries, bringing forth a new era of connectivity and creativity. Embracing the evolution and potential this trend brings to our media landscape. @eightynineagency #eightynineagency #thailandmedia #vgi #mediatrend

Excellence is not a skill ,it's an Attitude.

How do you achieve your boldest strategic initiatives with your existing employee base, fast, without causing unwanted disruption? “Identifying fellow Catalysts really helps because you're able to see someone who's, first of all, been there, done that, or who is a Catalyst in a very different domain than you are in and is doing it very, very well.” (Lenin Oyuga, Head - Telco Commercial & Partnerships , MEA at Mastercard) If you want support in identifying your hidden talent, find out more information here: https://lnkd.in/gvq27c9m

Creative conflict can be the catalyst for amazing ideas and bold changes. As part of my NTU MMC course, We had an insightful session with Guan Hin Tay, Creative Chairman BBDO Singapore who spoke to us about Collide. Imagine taking two familiar things, things that are relevant and relatable to people, and mashing them up to create something completely unfamiliar yet interesting . This collision of familiar elements not only grabs people's attention, but also allows for the creation of something truly unique. Creativity, at its core, is the power to connect the seemingly unconnected. It's about taking different ideas, experiences, perspectives and finding the common ground that brings them together. And what better way to do that than by colliding those ideas head-on? Like a french fry and a matchstick. By breaking convention and pushing the boundaries, we can challenge ourselves to think outside the box and discover groundbreaking solutions to complex problems. This session was indeed helpful as we embark on our respective case studies for D&AD Thanks Pei Wen Wong for pulling strings for such an interesting session! #MC6348 #issuesininteractiveadvertising

In our latest episode of #CMAConnect, our CEO Alison Simpson chats with Ben Tarr, President, and Tahir Ahmad, Chief Strategy Officer of Leo Burnett Canada, about their groundbreaking HumanKind Study. Learn about the study's beginnings and how it has grown into a highly anticipated yearly report, now including data from the U.S. Ben and Tahir share eye-opening findings from the report and how brands can leverage these human-centric insights to create authentic, purpose-driven marketing that resonates with audiences and addresses real-world problems. Don't miss this chance to understand Canadian consumers better and discover how to adjust your plans for the best results. Listen now: https://lnkd.in/gkdQe5kg #HumanKindStudy #ConsumerInsights #BrandPurpose #MarketingStrategy