Congratulations to Dr. Sam Ellis and the entire Prequel team on being named Allure's Best Breakthrough Brand of 2024. https://lnkd.in/eQega9RC
Prelude Growth Partners’ Post
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Strategy at Sprinto (B2B Saas & Cybersecurity) | Previously PM at Sprinto | Ex Founder of OLYK (Edtech) | 2x Chief of Staff at Clarisights & Sprinto | Global Saas (7+ countries)
What are your favourite D2C Brands? I have generally been fond of Perfora, The Whole Truth and Cosmix. Why? They typically have been able to build safer and healthier alternatives to what is out there. I try to be mindful of what I consume as much as possible. I’m generally looking to try some newer brands that sell what they say rather than just marketing gimmicks and are healthier alternatives to what exist today (and actually healthier, not just no sugar). Let me know your suggestions and why you think I should try them in the comments below!
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CSB 5210 Assignment #4 I never realized how much co-branding I encounter daily until I read this article. A great example is the recent Coca-Cola and Oreo collaboration, which combines two popular brands to draw in each other's consumers. I completely agree with the article that co-branding can push customers to buy complementary products, boosting sales for both. This strategy is genius because it expands a brand's reach and strengthens consumer loyalty in the process. #marketing5210Fall2024 #CAUMarketing https://lnkd.in/epk7M9vc
What Is Co-Branding? Full Explainer
https://www.zinfi.com
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The Subtle Power of Branding: A Lesson from Silk Cut Cigarettes 🚬 Did you know that sometimes, what isn't said in advertising speaks louder than what is? Take the case study from "Buyology" by Martin Lindstrom, where we delve into the fascinating world of implicit advertising. In 1997, in United Kingdom, when tobacco advertising faced a ban, Silk Cut, a renowned cigarette brand, adopted a unique approach. They put up highway billboards featuring just strips of purple silk, no logos, no mention of cigarettes. Yet, 98% of consumers recognized these as Silk Cut advertisements. How did they know, despite the absence of direct branding? This is the intriguing power of subconscious branding. Here’s what we can learn: 1. Implicit Association: Silk Cut created a strong association with purple silk, so strong that even without explicit branding, the message was clear. 2. Creative Adaptation: They adapted to regulatory changes creatively, proving that restrictions can sometimes lead to more innovative strategies. 3. Brand Recognition: This case study exemplifies the impact of consistent branding. Over time, specific colors, patterns, or symbols can become deeply ingrained with a brand. This strategy is a masterclass in subtlety and association, showing us that sometimes, the most powerful messages are the ones left unsaid. Have you ever encountered a brand that communicated effectively without directly advertising its product? Share your experiences! #marketing #ads #design #communication #addesign #adcampaigns #advertising #advertisingdesign
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Alright -- so you're starting to leverage the power of the crowd so you can engage at scale... GREAT. Now, how do you build consistency and quality around #brand, #imagery, and #tone? Well, tune-in to our live-event to see how some of the best brands in B2B are solving this challenge. MarketScale
Mastering Brand Consistency: Introducing Brand Hub in MarketScale Studio
media.marketscale.com
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What are the benefits of a distributor? How does it compare to other models? How do you choose the right one for you? When is the right time in your brands lifecycle to make that change? Jack Orr-Ewing shares his insight and experience from his journey with The Duppy Share including some very honest answers during his 2-part interview with Chris Maffeo 046 | From Start-Up to 40K 9L cases: the (bumpy) journey to become the UK’s largest independent Rum Brand - https://lnkd.in/e8tEvFFn 047 | Nailing the Right Distribution Model; One Size Doesn’t fit All: How Different Models Suit Different Brand Life-Stages - https://lnkd.in/ePnDgAAN
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Misinterpretation is a risk for personal brands. ↳ 6 tips to avoid misinterpretation 👇
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Experience seamless and compliant vape brand promotion with TechiEvolve! 🌐💨 Our expert team ensures your marketing strategy aligns with regulations, opening the door to effective and responsible promotion. 🚀💻 #vapemarketingmedia #businessgrowth #vapecommunity #brandingdesign #brandbuilding #brandstrategy #brandingtips #brandingstrategy #digitalmarketing #digitalmarketingexpert #DigitalMarketingSuccess
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Sharing brand registry rights is key to keeping your brand secure on Seller Central. Think of it like a magic key that unlocks powerful brand control! #velocitysellers #velocitysellersamazon #amazonseller #amazonsellertips #amazonsales #amazonconsultant #amazonadspartner #amazonagency #amazonnews #amazonupdates
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