PostPilot’s Post

Name: PostPilot on LinkedIn: #dtcgoodies #apparelmarketing #directmail #directmailmarketing
Uploaded: 2023-12-15T17:10:40.794Z
Channel: PostPilot
Description: Slipping into comfort with Jambys! 🌙 In our latest #DTCGoodies episode, Drew, Michael & Lauren talk direct marketing strategies for this unisex apparel designed for maximum comfort at home. 💌 #apparelmarketing #directmail #directmailmarketing

PostPilot

5,110 followers

8mo

Slipping into comfort with Jambys! 🌙 In our latest #DTCGoodies episode, Drew, Michael & Lauren talk direct marketing strategies for this unisex apparel designed for maximum comfort at home. 💌 #apparelmarketing #directmail #directmailmarketing

3 Comments

Transcript

OK, everybody, we're back. Welcome to DC Goodies. What do we buy online this week? GMB is super comfy loungewear, clothing that got like boxer shorts, T-shirts and sweatpants, long pants and all kinds of stuff. So how would we market jammies? Well, once you buy some, you're going to want to buy more, right? But how do we remind you if you haven't come back in typical time that we'd expect to Jamba's customer to come back and buy more. You sent him a postcard. Then you start working out more to acquisition stuff. So taking those people who subscribed to your e-mail list but haven't pulled the trigger on buying. People are browsing the site, thinking about it, having come back to buy yet. These are like the cheapest things You're going to find this. So if you're still thinking about it, we got to get those people to make the purchase. So think of like site matches, like an abandoned cart campaign for your entire site and it shows up at your front door. Great way to get those fence sitters. And then Lauren was telling us. About how well apparel brands do with direct mail prospecting, why do you think that is, Lauren? Well, I think going back to what Michael just said of building up, let's start with our retention and then go to the retargeting of the website. If we start that early enough in the calendar year, by the time holiday gift guides come around, jammies should definitely be sending out that gift guide catalog and gift guide mail pieces work well as the Cardiolog format because you're able to feature so many different products. Since this is a PJ type loungewear offer, they're going to have success. In that season, because people are often shopping for new jammies just in time for the holidays. So we'll have had time to build up performance in direct mail throughout the calendar year that they're ready to test something as potentially risky as acquisition. It's not that risky for apparel brands because they've been doing it for years. That's what the catalog industry is. And So what we're seeing is brands that used to have to send 50 pages in a catalog are actually still having a similar, if not same level of success sending acquisition catalogs, especially in the apparel space. Awesome jammies. That's how we do it.

Michael Epstein

Private Equity DTC CMO | Reinventing Direct Mail for DTC with PostPilot 📬 #67 Inc. 5000 🚀

8mo

Ah they cut the part of me holding up my insanely comfortable boxers Andrew Goble.

2 Reactions

To view or add a comment, sign in

More Relevant Posts

Customanic

62 followers
1mo Edited
Report this post
Elevate your style with Customanic's personalized apparel. Create your unique look today! 🌟 #Ai #Customanic #PersonalizedFashion #CustomTees #CustomApparel #UniqueStyle #FashionTrend #CustomClothing #CustomDesigns #TrendyWear #FashionInspo #StylishOutfit #FashionGoals #Customanicfb #Customanicig #CustomanicTiktok #CustomanicLinkedin
Like Comment
To view or add a comment, sign in
Affix Apparel

309 followers
8mo Edited
Report this post
Choosing the right zip is a big deal when creating clothes! There are tons of options out there, but getting the perfect zip can be really fun, especially with the help of Affix Apparel's experts! #AffixApparel #CustomClothingDetails #PerfectZips #ExpertHelpUSA #ClothingAccessories #FashionDesign #SourcingTeam
Like Comment
To view or add a comment, sign in
Tack Apparel

52 followers
3mo
Report this post
Beyond tradition. Beyond efficiency. With Tack Apparel, streamline your apparel production and elevate your clothing collections. #TackApparel #StreamlineProduction #ElevateYourCollection #ClothingProduction #QualityApparel #TailoredForYou
Like Comment
To view or add a comment, sign in
FTV Apparels

5 followers
8mo
Report this post
"Run Your Own Fashion Show: FTV Apparel Licensing – Your Catwalk to Entrepreneurial Triumph! License the runway elegance that sets trends. Your brand, your style, your success story – all with the iconic FTV stamp of approval. Connect with us to kickstart your prosperous journey." #FTVApparels #Apparels #Athleisure #Activewear #Outfit #Legacy #License #BrandLicensing #Clothing #Opportunity #Brand #FTVLicense #BrandValue
Like Comment
To view or add a comment, sign in
Clotex Apparel Ltd

524 followers
1mo
Report this post
We see it as our significant responsibility to consider what, how, and why we produce, as well as with and for whom. For Clotex Apparel Ltd, production means much more than just technical outerwear. We strive to create enduring products, stories, and relationships. We prioritize quality over quantity, aiming to be known for our reliability rather than fame. #ClotexApparel #TechnicalOuterwear #SustainableProduction #QualityOverQuantity #ReliableManufacturing #EnduringProducts #ResponsibleProduction #HighQualityApparel #TrustedBrand #LongLastingRelationships
Like Comment
To view or add a comment, sign in
Novelship

17,147 followers
4mo Edited
Report this post
Choosing the perfect basketball shoe goes beyond just performance. Whether you're dominating the court or rocking fresh kicks on the street, finding the right fit is key. This article does a deep dive into the JA 1, KD 16, and LeBron 21, dissecting their features like cushioning, support, traction, and of course, style. So, are you a Ja Morant fan craving his lightning-fast agility in a shoe? Or maybe a Kevin Durant admirer seeking a versatile scorer's footwear? Perhaps you're a LeBron James devotee looking for a dominant force on your feet (and in your collection)? This comparison guide has you covered! ➡️ https://lnkd.in/gaKcqUcv Step Beyond Limits, Into Your Style. Shop sneakers, apparel and collectibles. #sneakers #style #Novelship

Novelship: Buy and Sell Exclusive Sneakers and Apparel - Novelship

novelship.com

1 Comment
Like Comment
To view or add a comment, sign in
sabrina latusek

Embroidery Print at iStitchDezigns LLC
2mo
Report this post
Explore the evolving world of custom apparel with us. From businesses to individuals, everyone can enjoy top-notch, personalized clothing. Share your thoughts or experiences with custom apparel in the comments! 🗣️ Connect with us on social media for the latest updates. #CustomApparel #QualityCraftsmanship #CreativeCustomization #embroidery #custom #personalized #womanowned #istitchdezigns
Like Comment
To view or add a comment, sign in
Weestep

138 followers
8mo
Report this post
During the journey of bringing adorable footwear to little feet in the dynamic world of kids' fashion, our team faced numerous challenges in establishing our brand among wholesale buyers. It was like tiptoeing through a whimsical shoe store maze, each turn presenting a new obstacle to overcome. From fierce competition to ever-changing trends, we quickly learned that in this industry, adaptability is our best friend. One of our biggest wins came from understanding the importance of building strong partnerships. 🤝 We recognized that it's not just about selling shoes; it's about creating lasting connections with retailers who share our passion for quality and style. Our team dedicated countless hours to fostering relationships, attending industry events, and truly listening to the needs of our wholesale partners. Overcoming obstacles required innovation and a commitment to delivering exceptional products. We dove headfirst into the creative process, collaborating with talented designers to develop unique and trendy designs that captured the hearts of both kids and parents alike. Our dedication to quality materials and craftsmanship became the cornerstone of our brand, setting us apart in a sea of options. Now, we want to hear from YOU! 🌟 Share your favorite kids' fashion retailers or tell us what you look for in a kids' fashion brand. Whether it's whimsical designs, durability, or comfort – we want to know! Your insights fuel our passion for creating the perfect shoes for your little ones. Remember, navigating the wholesale world isn't easy, but with passion and quality, we've built lasting partnerships that stand the test of time. So, let's chat! Drop your thoughts below. #wholesale #kidsfashion #shoeindustry #fashionindustry
Like Comment
To view or add a comment, sign in
The BLSO

--
9mo
Report this post
🌟 Elevate Your Professional Style with the Season's Best Women's Sandals 🌟 Greetings, LinkedIn community! As professionals, we often focus on our work attire, but overlook an equally important aspect - our footwear. To address this, I've recently explored an array of women's sandals that perfectly blend style, comfort, and professionalism. 👡 Why Choose These Sandals? Comfort Meets Style: These sandals are designed for long hours, ensuring comfort without compromising on elegance. Versatility: From business casual to after-work gatherings, they suit various occasions. Quality Investment: Durable materials ensure they are not just a purchase, but a lasting addition to your wardrobe. 🔍 Discover Your Perfect Pair Explore the collection through my curated selection on [Your Affiliate Website], featuring direct links to Amazon for secure and hassle-free purchases. 👉 [https://amzn.to/3t7u30c] 💡 A Thoughtful Approach to Professional Wardrobe Join me in redefining professional footwear. Whether you're stepping into a meeting or networking event, these sandals will ensure you make a statement. 📣 Share Your Thoughts I'm keen to hear your perspective on integrating style and comfort in professional attire. What's your go-to footwear for maintaining a balance of elegance and comfort in the workplace? Let's discuss in the comments! #ProfessionalStyle #WomenInBusiness #FootwearFashion #AmazonAffiliate "As an Amazon Associate, I earn from qualifying purchases"
Like Comment
To view or add a comment, sign in

5,110 followers

View Profile Follow

PostPilot’s Post

Transcript

More Relevant Posts

Explore topics