🌪️ Want to beat the competition?
The answer? Stop worrying about them.
Today, I had the pleasure of speaking at Stanford's Entrepreneurship and Innovation in Education Technology Seminar, taught by Sergio Monsalve for students in Stanford University Graduate School of Business and Stanford University Graduate School of Education.
The theme was competition, but instead of focusing on the competitive landscape, I shared four ways to approach competition by NOT focusing on it:
1. 🏃♂️ Stay in your own lane
2. 🌈 Build an iconic brand
3. 🩹 Solve a pressing pain point better than anyone else
4. 🏒 Skate to where the puck is going
As Jeff Bezos once said, "If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."
By prioritizing your unique path, creating a memorable brand, addressing customer needs, and anticipating future trends, you can rise above the noise and build a remarkable company. 🚀
#entrepreneurship #innovation #competition #iconicbrands #customerfirst