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It's been over twenty years since Health Insurance Portability and Accountability Act (HIPAA) was enacted. HIPAA ensures that patients’ personal health information (PHI) remains confidential and secure. It can be challenging for healthcare providers with multiple locations to maintain HIPAA compliance in their marketing efforts, and not being HIPAA compliant can result in substantial penalties. In our latest blog, we offer a guide to help you keep your marketing efforts HIPAA compliant. #HIPAA #HealthcareMarketing #Checklist #Compliant https://bit.ly/4ahtDEj

In today’s increasingly digital healthcare landscape, the protection of patient information is paramount. The Health Insurance Portability and Accountability Act (HIPAA) is a critical piece of legislation that plays a vital role in ensuring the privacy and security of health information in the United States. But what exactly is HIPAA, and who needs to comply with it? Read about HIPAA here:

Curious about how your health info stays safe? Our latest article on HIPAA (Health Insurance Portability and Accountability Act) explains it all in simple terms. Learn how HIPAA protects your privacy and gives you healthcare rights. Click the link to read more! #HIPAA #HealthcareRights #StayInformed 📝 https://lnkd.in/dhHZNFYm

Email is commonly used in the field of health insurance 🏥 Healthcare emails usually contain sensitive personal information that is subject to HIPAA regulations, most relevant in the United States. Therefore, medical organizations must ensure that they handle email communications in a manner that protects the privacy and security of their patient’s information. 🔗 Read more about HIPAA's Email Policy and The Privacy Rule in our article – https://lnkd.in/eV5bHWF6 #GlockApps #emailpolicy #healthinsurance #HIPAA

What's shaping the business of health insurance in the year ahead? Our new blog covers 5 key trends we're watching in the payer space.

🤔Are you aware that medical SEO is a whole different ball game when compared to other markets such as e-commerce? Healthcare providers must take into account several regulations such as the Health Insurance Portability and Accountability Act (HIPAA) when optimizing their websites. 💉🏥💼 👀This is where partnering with an SEO service provider with extensive medical SEO experience comes in handy. By doing so, healthcare providers can ensure they don't run into any legal missteps while optimizing their sites. 💼✅🔒 So, if you want to stay ahead of the game, make sure to choose the right SEO partner for your organization. 🚀🔍🤝 WhatsApp 👉 +639175333179 📲💬 🖥️https://buff.ly/3JMOODC #MedicalSEO #medicalseo #seo #seotips #medical

As a primer for #healthcareproviders and #employers, we delve into how Personal Health Records (#PHR) differ from Electronic Health Records, key regulations affecting PHR, and how entities handling PHR approach #compliance with the Health Insurance Portability and Accountability Act (#HIPAA). #healthlaw

Learn how your health information is used and shared by your doctor or health insurer. Generally, your health information cannot be used for purposes not directly related to your care without your permission. For example, your doctor cannot give it to your employer, or share it for things like marketing and advertising, without your written authorization. You probably received a notice telling you how your health information may be used on your first visit to a new health care provider or when you got new health insurance, but you can ask for another copy anytime. https://lnkd.in/dT_ZqS9Y

In a recent post, I discussed the two biggest challenges private practices face when it comes to acquiring new patients ⤵ 1. Getting and managing referrals. 2. Leveraging insurance networks. You can find the original post in the comments. Today, I'm narrowing in on the direct care business model, but before we begin, I want to clarify that I view direct care as anything that is cash-pay without insurance. Membership is not a requirement to be direct. Now patient acquisition can be extremely broad, so in an attempt to simplify, I have divided it into three channels. 1. Grassroots campaigning and growth 2. Direct contracting with employers 3. Generalized marketing (e.g. SEO, ads, content) 1. Grassroots is all about storytelling and encouraging people to adopt an alternative message or service based on individual or group experiences. Direct care's main story is how awful the insurance based model is for everyone. Here's the highlights: - Disruption of the doctor-patient relationship - Less clinical time with a doctor due to corporate care metrics - High costs of insurance based models - 24/7 access vs weeks or months of wait time 2. Direct contracting is a way for direct care practices to capture a large group of patients, all at once. There are several different versions of this and we see them all throughout the country. There are even some insurance versions that provide similar services and operate sort of like cash pay. However, this channel generally works like this: - Employer covers membership or cash fees - Easier adoption decision for patients due less OOP requirements - Higher quality of services with better patient satisfaction scoring - Employers like it because it has the potential to decrease overall spend 3. I think we all know how this works, so need to explain it any further. But all 3 of these channels have some serious flaws, and eventually many practices will hit a growth wall. 1. Story gets old and tired. People lose interest and after hearing the same narrative repeated over and over it just doesn't have the same range. 2. There's only so many contracts to go around. Besides, focusing only on those who are employed completely dismisses a HUGE PORTION of the patient population. 3. You need a lot of cash to burn and you need a lot time to wait it out to see if it works. tl;dr: direct care does not have a model problem, it has a funnel problem. After spending the last 4 years building in this space, I believe the biggest opportunity is to disrupt and redirect the patient funnel. And now that we have AI, direct contracting is the best and fastest category to make this happen. #HealthCareOnLinkedIn #DirectCare #AI

Why You Need Custom Health Insurance Software Development In today's dynamic healthcare landscape, generic software solutions fall short in addressing the unique requirements of health insurance providers. Custom health insurance software development offers tailored solutions designed to meet your organisation's specific needs. Here's why it's essential: · Tailored Solutions Custom software is built to fit your unique business processes and workflows, ensuring optimal efficiency and accuracy. · Seamless Integration Custom solutions seamlessly integrate with your existing systems, eliminating data silos and enhancing overall operational efficiency. · Regulatory Compliance With evolving healthcare regulations, custom software allows for quick adaptation and ensures compliance with industry standards. · Cost-Effectiveness While off-the-shelf software may seem cheaper initially, custom solutions offer long-term cost savings by eliminating unnecessary features and providing only what your organisation truly needs. · Scalability Custom software grows with your organisation, accommodating changes in business requirements and future growth seamlessly. Experience the benefits of custom health insurance software development and elevate your organisation's performance. #HealthInsurance #CustomSoftware #HealthcareTech #Efficiency #Scalability #TailoredSolutions #HealthcareManagement #Innovation