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When considering variable printing, many people think you can only change the name or address on a direct mail piece. However, Point B's variable printing goes beyond that, enabling you to modify everything from images showcasing a customer's previous purchases to adding deals that will resonate with them the most. This versatility makes it so much easier to tailor any element to amplify the overall impact of your printed materials. Want to learn how Point B can change your printing game? Reach out today to learn more! #variableprinting #variabledata #directmail

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