We are thrilled to congratulate the Gattex Marketing Team from Takeda on being selected as an ELITE100 Marketing Team! Don’t miss a chance to meet them and all of our other incredible ELITE winners on June 18th at 230 FIFTH Rooftop in NYC for our celebration of the pharma industry’s best and brightest: https://lnkd.in/g4nE39eW
PM360 Magazine’s Post
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𝗥𝗲𝗮𝗱𝘆… 𝗦𝗲𝘁… 𝗚𝗼! 🚀 𝗠𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗲 𝗖𝗦𝗙𝘀 𝗼𝗳 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗽𝗵𝗮𝗿𝗺𝗮 𝗯𝗿𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻 𝘁𝗵𝗶𝘀 𝟮-𝗱𝗮𝘆 𝗰𝗼𝘂𝗿𝘀𝗲: A global pharma launch can only be successful if you have a well-thought-through strategy 🎯, a clearly outlined roadmap 🗺️ and an aligned cross-functional team working towards a common goal 👥 Join us in March and learn all the concepts and evidence-based tools for effective planning and strategic decision-making in the process up to global commercial launch. #pharma #launchexcellence #launch #pharmamarketing Kurt Arco --- ❓ 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗰𝗼𝘂𝗿𝘀𝗲? 💬 Like the post & write 𝙮𝙚𝙨 in the comments and I’ll send you the course brochure!
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What can Pharma do better to be more successful in product launches? In our first session, senior leaders, Luca Gazzi (Sanofi), Klaus Viel (Boehringer Ingelheim), Siddharth Jain, M.D. (Takeda), and Kenneth Weissmahr, dived into the question of the rising importance of pre-launch market shaping. If you missed the first webinar, not to worry each session will bring together senior leaders from leading pharma companies to discuss and explore the different aspects of one of the most fundamental business questions in pharma. Thank you to all who attended, and our panelists for their invaluable insights. Here’s a link to the full recording: https://lnkd.in/d6QsvXyh Follow us to stay informed about our upcoming sessions. #PharmaIndustry #ProductLaunches #Innovation #Pharma
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The successful launch 🚀 of a new pharma product in each COUNTRY is a make-or-break moment. Data repeatedly shows that the performance of a new brand in the initial year is crucial for prolonged success. So set yourself and your brand up for success by joining our below 1-day course: 💡 Get comprehensive insights & practical tools to manage successful product launches on a COUNTRY level. 👥 Learn also from your international peers through the group discussions and exercises. #pharma #launchexcellence #launch #pharmamarketing Jo Lopez Uptake --- ❓ Would you like to know more about this course? 💬 Like the post & write YES in the comments and I’ll send you the course agenda!
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👋 Hey Pharma Marketers! Are you navigating a crowded market for your next big product launch? Witness our success story on how we helped a renowned #pharma brand soar, achieving a whopping 20% ⬆️ increase in market penetration in tier 2 & 3 cities. 🚀 👀Curious how we did it? Read the entire case study here 👉 https://bit.ly/3RSd8IR #HealthcareMarketing #MarketPenetration #ProductLaunch #Docplexus #SuccessStories
Product Launch in a Heavily Cluttered Market | Pharma Case Study | Docplexus
https://docplexussolutions.com
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In 6 weeks the Future of Pharmaceutical Marketing Summit 2023 runs! Many companies like Takeda, Boehringer Ingelheim, AstraZeneca, Bayer, Trudell, Teva, UCB, Seaford, Taro, Otsuka, Emergent Biosolutions, J&J’s Kenvue, and Servier to name a few are sending large teams of their marketing and sales executives because: - their sales teams are not following their plan of action, the whole messaging can be misaligned - reps lack customer centricity and there's no solid no process to get there (SUN method Coloplast case study) - earned media is disconnected from the rest of the marketing strategy (hear from Novartis, Pfizer, Novo Nordisk) - outdated AI and marketing automation is the new norm and quantity isn't cutting it anymore because everyone else is doing it too - they want to know what is working as of right now in September and October to deliver targeted content to HCP's (with Aequus, Eli Lilly, and GSK). Sounds familiar? 😓 Can discuss! Still some options for last-minute groups left. #FutureOfPharmaMarketing #FPM2023 #PharmaMarketingCanada
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Here is a really important/seminal URL. https://lnkd.in/gSCqVYTX. On this one page, you can click to listen to a recent ZS webinar on the paradigm shift currently underway in pharmaceutical marketing. You can also read a summary of the ZS perspective, which I totally endorse, on this momentous transition. AND. You can register for an upcoming ZS webinar on the "unbundling" of the Pharmaceutical Sales Representative. Eye opening stuff, which as I have said before sounds the death knell for those who are stuck in what is rapidly becoming "yesterday's" pharmaceutical marketing and marketing research model.
ZS reinvents the pharma commercial analytics and pharma marketing model
zs.com
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Check out the attached video for captivating highlights from the Healthcare Packaging Experts Summit on 28.09.2023. Hosted by the Swiss Packaging Institute (SVI) in partnership with allpack group ag, this event addressed pharmaceutical supply chain challenges. Industry leaders provided insights and experiences, leading to a panel discussion on building a resilient pharma supply chain. The video includes a virtual tour of allpack group ag's Late-Stage-Customization and Augmented Reality (AR) activities. Kudos to all participants and our organizing Team for this successful event! #allpackgroupag #healthcarepackaging #supplychainresilience #summit #event #networking #video
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Because we wouldn't want anyone getting lost... 🗺 Here's a helpful guide for you to plan your travel to our event tomorrow. For those of you joining virtually please keep an eye out for the email invite with the link 📧 We're looking forward to seeing you tomorrow for our first live Digital Pharma: Unlocked event of the year! There is still time for you to register your place - head over to our page where you can find the event details ➡ #pharma #pharmasales #pharmamarketing
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Future Pharma is back for its 19th year on June 26-27 in Boston, MA! This conference is the world's leading pharma commercialization event, providing actionable, proven strategies to executives for nearly two decades. Gain valuable industry connections and insights by participating in intimate learning sessions with leading experts in pharmaceutical marketing. You’ll join industry trailblazers from Alkermes, AstraZeneca, and Bristol Myers Squibb in discussing omnichannel orchestration, leveraging AI to enhance operations, engaging with HCPs on social media, and other major pharma trends. Stay tuned for more exciting updates regarding Future Pharma 2024 here: https://bit.ly/3O9nBNP #futurepharma #pharmamarketing #patientcentric #pharma
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For emerging manufacturers with backgrounds in big pharma, putting together gross-to-net projections is often where they find the biggest reality check: emerging pharma and big pharma are not the same. Learn more about how emerging pharma manufacturers should think about gross to net in our recent blog. https://bit.ly/3r2RHtM
8 Things Your Launch Plan Can't Forget About - Two Labs Pharma Services
https://twolabs.com
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