Platforce’s Post

Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona. Generative AI is transforming the way in which pharmaceutical companies can leverage healthcare segmentation study results. As explained by Ipsos’ experts in our latest PoV, persona bots enable marketers to engage in interactive ‘dialogues’ with AI-powered avatars of target segments, providing deeper insights, streamlining message testing, and optimising omnichannel strategies. Unlocking this potential requires planning, ethical considerations, and a commitment to continuous learning and adaptation. #Healthcare #MarketResearch #AI #Segmentation #PersonaBot #IpsosHiAi Contact Svetlana Gogolina and Theano Anastasopoulou for more details.

Last week, our Chief Commercial Officer, Luca Morreale, attended the NEXT pharma summit in Dubrovnik. 💡 Here are our four key insights: 1️⃣ Humans first: putting people at the heart of initiatives is essential. When we focus on human-centric approaches, everything becomes more effective and meaningful. 2️⃣ Medical teams, it’s your time: now is the perfect time for medical teams to step up and make the most of omnichannel strategies. 3️⃣ Content is key: More content must be created to support both medical and commercial teams – this is where leading companies are making significant progress. 4️⃣ AI on the horizon: while AI is still in the proof-of-concept stage, it’s clear it will play a big role in our future. --- Would you like to know more about our insights? Explore our Content Hub 📌 https://lnkd.in/dW4KGQ9Q

Recently, I listened to a podcast featuring William Grambley, CEO of Allazo Health, where he discussed how integrating AI into omnichannel strategies for patient support programs can significantly amplify both impact and outcomes. I’m more convinced than ever that AI integration in pharma marketing isn’t just an option anymore— It’s becoming imperative. He mentioned having 5.8% increase in patient adherence within 90 days, using the same content and assets but optimized through AI-driven strategies. That’s a true game changer. The real question now is: Can pharma companies effectively leverage AI's potential while navigating compliance and data privacy challenges to enhance patient outcomes? #AI #Pharmamarketing

New on HSS Viewpoint ➡ Wondering how #AI is revolutionizing healthcare? In this co-authored post, Anthony Manson, Chief Digital Officer at Healio, reveals how pharma companies are using AI in omnichannel marketing, and Hansa Bhargava MD, Chief Clinical Strategy & Innovation Officer at Healio, gives an inside look into how physicians really feel about implementing AI into their practices.   #pharmamarketing #genAI https://lnkd.in/dCQzwF2T

Customer experience can truly make or break pharma brands. Dive into our report to discover 8 key trends for 2024 that every pharma marketer should be aware of. 𝐕𝐢𝐞𝐰 𝐨𝐮𝐫 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐧𝐨𝐰: https://lnkd.in/eVgAdjW5 #CustomerExperience #ExperienceDesign #CX #pharma #Metaverse #AI #healthcareCX #GenAI #Trends #pharmamarketing

🎧 𝗖𝗫 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 - 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗣𝗵𝗮𝗿𝗺𝗮 🎧 Our Chief Strategy & Customer Officer, Dr. Eric Trepanier recently joined the CX Champions podcast to discuss how AI is transforming customer engagement in the pharmaceutical industry. Eric dives into the pivotal role AI is having in the pharmaceutical industry. He shares how ODAIA’s AI Platform is revolutionizing the way pharma companies engage with healthcare professionals (HCPs) by delivering personalized, data-driven experiences. 💡 𝗞𝗲𝘆 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: • The critical role of AI in optimizing HCP segmentation, targeting, and engagement. • Why an obsessive focus on customer challenges is essential for success. • How trust in AI and transparency of systems are non-negotiable. • The importance of balancing technology with a commitment to improving patient outcomes. Tune in to the full episode for more insights on the future of customer engagement in pharma. https://lnkd.in/dvj5GUGe #Pharma #AI #CustomerExperience #HealthcareInnovation #PharmaceuticalIndustry #ODAIATech

Not another AI Conference? Well, yes. But, better. DHC Live Summit hosted with Amgen: AI & Digital Trends Tuesday June 25th | Chicago | 1pm CDT Join us in-person or virtually to explore topics including how AI and Digital trends are impacting the HCP's social media experience, new research on how physicians are looking at AI use in medical market research and advertising, how tech innovations can help marketers advance patient support, and the role of data and challenges around consumer privacy. Registration Requests: https://lnkd.in/d8CbNjw4

Physicians' behaviour has changed significantly over the past few years: pre-, during- and post-pandemic, and now again with #generativeAI becoming mainstream. 💡 25% of our physicians are already using #genAI to look for clinical content, instead of using traditional digital formats, such as text, algorithms, video, among other. We believe in 2024 all healthcare players must be managing yet another type of channel: generative #AI tools. 👉 Interested in our HCP insights? Get in touch with us at [email protected] to explore the possibilities. #data #customerjourney #HCPengagement #Omnichannel #ContentStrategy #Digitalhealth #TonicApp

Last week, we had the opportunity to attend the inspiring NEXT Pharma Summit in Dubrovnik. Here are the key takeaways of the event: 🤖 AI’s Role in Pharma: AI is revolutionizing the industry by generating hyper-personalized content across all stages—from design to translation to entire campaigns. This technological leap can significantly enhance communication strategies. 🔮 Generative AI and Predictive Analytics: AI-based predictions can guide communication choices—identifying the right product, the optimal time to discuss it, and the level of investment required. This data-driven approach promises more effective and efficient engagement strategies. 📚 Investing in AI Skills: It’s time to upskill teams in AI. Viewing AI as an enhancement to creative thinking and marketing expertise, rather than a replacement, is key to leveraging its full potential. 🌐 Content Journey: What are the best omnichannel strategies to improve HCP engagement? The focus is on creating seamless and integrated experiences across all touchpoints, ensuring better communication and stronger relationships. 🚀 Optimizing Engagement Models: How can pharma companies anticipate healthcare professionals’ (HCPs) needs? Improving communication around future product launches is crucial. Tailoring these interactions can significantly enhance engagement and satisfaction. 📊 Data-Driven Pharma: With the increasing availability of data, there’s a need to invest in centralized structures to improve data quality and simplify the process of finding the right data. This will help transform data into actionable business value through AI. 🔍 Medical vs Commercial: Who should lead the communication strategy for the company’s field force? The discussion emphasized the importance of collaboration between medical and commercial teams in cross-functional settings to maximize impact. 📈 Scalability in Commercial Projects: Scalability is essential for digital initiatives to contain costs and enhance quality on a global scale. Building scalable solutions can significantly boost overall efficiency and impact. The event underscored that the future of pharma lies in strategic collaboration, advanced AI integration, and a robust, data-driven approach. Excited to see how these innovations will shape the industry! 💡

📢 [Point of View] Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona. Generative AI is transforming the way in which pharmaceutical companies can leverage healthcare segmentation study results. As explained by Ipsos’ experts Svetlana Gogolina and Theano Anastasopoulou in our latest PoV, persona bots enable marketers to engage in interactive ‘dialogues’ with AI-powered avatars of target segments, providing deeper insights, streamlining message testing, and optimising omnichannel strategies. Unlocking this potential requires planning, ethical considerations, and a commitment to continuous learning and adaptation. 📚 [Read the full white paper here] https://lnkd.in/d3CzDDAm #Healthcare #MarketResearch #AI #Segmentation #PersonaBot #IpsosHiAi Contact us for more details! 📧