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🚀 Ready to Transform Your MedTech Sales & Marketing Strategy? 🏥 In the rapidly evolving landscape of #MedTech, traditional sales and marketing tactics are no longer enough. Today's healthcare professionals (HCPs) demand a seamless blend of face-to-face and digital interactions. Check out our latest article for insights on how to evolve your approach: https://lnkd.in/eDQpB9_U Key Takeaways: 🔄 Harmonization: Merge personal connections with digital engagement for enhanced customer experiences. 📈 Boost Productivity: AI-driven Next Best Action systems optimize sales rep efforts. 📊 Power of Data: Leverage insights to personalize solutions and increase access to HCPs. 🌟 Differentiate: Stand out with transformative omnichannel experiences. 🤝 Empower HCPs: Provide resources to simplify workflows and elevate patient care. Ready to lead the way? Kickstart your harmonization journey with our user-friendly maturity model: Contact me to explore tailored solutions that elevate your organization's field and digital integration efforts. Together, let's set new standards in sales and marketing excellence. #MedTechInnovation #SalesAndMarketing #DigitalTransformation

Unlock the full potential of your HCP engagements with IQVIA’s tech-enabled Engagement Specialists. Equipped with cutting-edge insights, advanced technology, and unparalleled expertise, we ensure every interaction is optimized for success. Connect with us to discover how we can elevate your HCP strategies. Let’s talk today! #weareiqvia #engagementstrategy

Reach HCPs faster with connected engagement models that deliver a better customer experience. The latest Veeva Pulse Field Trends Report highlights the decline of HCP access and how biopharmas are finding new ways to build trusted and lasting relationships with HCPs. Get more insights https://bit.ly/3UMWo64  #biopharma #veevapulse #HCPengagement

Join me at brainstorming session on biggest digital trends around martech landscape in 2024 and beyond… look out for secret recipes unveiled during this discussion 😊

Join us at #DPEast for the panel "Putting the Customer First: Innovative & Concrete Strategies that Create Value in Light of Changing Customer Expectations." REGISTER NOW! Don't miss out on this session: https://ow.ly/7M9C50SOmEU 💡What to Expect: 👉Understand how changing healthcare dynamics and customer expectations are impacting commercial models and customer engagement strategies 👉Consider the current needs and unique value drivers for payors, providers and patients to create distinctive, dynamic and rewarding customer communications 👉Examine the importance of coordination among patient marketing, digital, field teams, and HCPs to deliver a unified and supportive customer-centric experience 👉Explore innovations that enhance customer experience and engagement through both digital and traditional channels 👉Practical examples of how pharma companies are innovating to meet customer needs and drive shared value Check out more Featured Sessions: https://ow.ly/rffB50SOmg6 A big thank you to our Moderators & Speakers for this Panel: - Stephanie Jen from GSK - Rui Yang, Ph.D. MBA from Novartis - Tanvi Patel from Amazon Pharmacy - Carlo Cicacci, MBA from Johnson & Johnson - Michael Rowbotham from Pfizer Stay Updated by following Digital Pharma Series #DigitalPharma #PharmaMarketing #PharmaLeadership #HealthcareStrategies #WeAreFierce #FierceBiotech #FierceHealth #FiercePharma

As we approach 2024, it's time to sharpen our focus on a critical aspect of our marketing strategy: forecasting the profitability of ABM campaigns in the ever-evolving medical device sector. 🏃🏽 Here's how you can stay ahead: 🔴 Historical Insights: Reflect on your past sales efforts in 2023. - What resonated with healthcare professionals and hospital decision-makers? Learn from these insights. ...at Binnovate, we call this retrospective analysis. Fancy term for asking "What were our wins and mistakes and how can we capitalize on them in the coming year?" 🔵 Target with Precision: In our industry, targeting is everything. Segment your accounts by hospital size, specialty focus, or technology adoption rate. ...at Binnovate, we differentiate them into cohorts, messaging, and offers. More on this later. 🟣 Define Success in 2024: Set clear, measurable objectives. Whether it's market penetration for a new device or expanding within existing accounts, know your goalposts. ...at Binnovate, we set 30% growth in closed accounts per year as a benchmark. Ask why, and ill expound. :) 🟢 Budgeting for Impact: Every dollar counts. From R&D insights to compliance and educational initiatives, ensure your budget reflects the unique aspects of our industry. ...this is also the time of the year to evaluate tools we're not using, and services we're not maximizing. If we're not seeing clear ROI, we cut them off. 🟡 Risk Awareness: Regulatory changes, market shifts, technological advancements - our industry is full of variables. Plan for these. 🟠 Scenario Planning: Best case, worst case, likely case. In the world of medical devices, being prepared for various scenarios is a must. ...the classic ➕20, ➖20 approach. ⚫ Leverage Tech: Use advanced analytics and CRM tools for better forecasting and decision-making. 🟤 Cross-Functional Synergy: Ensure alignment between R&D, sales, marketing, and compliance teams for a unified approach. ...year-end strategy sessions should be set as a cross-functional event. No silos! 📈 Forecasting in our field isn't just about predicting numbers; it's about understanding the complex ecosystem of healthcare and responding with agility. Let's use th ese insights to drive impactful ABM strategies in 2024! 💪🏼 #MedTech #ABM #MedicalDevices #HealthcareMarketing #2024Strategy

As we approach 2024, it's time to sharpen our focus on a critical aspect of our marketing strategy: forecasting the profitability of ABM campaigns in the ever-evolving medical device sector. 🏃🏽 Here's how you can stay ahead: 🔴 Historical Insights: Reflect on your past sales efforts in 2023. - What resonated with healthcare professionals and hospital decision-makers? Learn from these insights. ...at Binnovate, we call this retrospective analysis. Fancy term for asking "What were our wins and mistakes and how can we capitalize on them in the coming year?" 🔵 Target with Precision: In our industry, targeting is everything. Segment your accounts by hospital size, specialty focus, or technology adoption rate. ...at Binnovate, we differentiate them into cohorts, messaging, and offers. More on this later. 🟣 Define Success in 2024: Set clear, measurable objectives. Whether it's market penetration for a new device or expanding within existing accounts, know your goalposts. ...at Binnovate, we set 30% growth in closed accounts per year as a benchmark. Ask why, and ill expound. :) 🟢 Budgeting for Impact: Every dollar counts. From R&D insights to compliance and educational initiatives, ensure your budget reflects the unique aspects of our industry. ...this is also the time of the year to evaluate tools we're not using, and services we're not maximizing. If we're not seeing clear ROI, we cut them off. 🟡 Risk Awareness: Regulatory changes, market shifts, technological advancements - our industry is full of variables. Plan for these. 🟠 Scenario Planning: Best case, worst case, likely case. In the world of medical devices, being prepared for various scenarios is a must. ...the classic ➕20, ➖20 approach. ⚫ Leverage Tech: Use advanced analytics and CRM tools for better forecasting and decision-making. 🟤 Cross-Functional Synergy: Ensure alignment between R&D, sales, marketing, and compliance teams for a unified approach. ...year-end strategy sessions should be set as a cross-functional event. No silos! 📈 Forecasting in our field isn't just about predicting numbers; it's about understanding the complex ecosystem of healthcare and responding with agility. Let's use th ese insights to drive impactful ABM strategies in 2024! 💪🏼 #MedTech #ABM #MedicalDevices #HealthcareMarketing #2024Strategy

As we approach 2024, it's time to sharpen our focus on a critical aspect of our marketing strategy: forecasting the profitability of ABM campaigns in the ever-evolving medical device sector. 🏃🏽 Here's how you can stay ahead: 🔴 Historical Insights: Reflect on your past sales efforts in 2023. - What resonated with healthcare professionals and hospital decision-makers? Learn from these insights. ...at Binnovate, we call this retrospective analysis. Fancy term for asking "What were our wins and mistakes and how can we capitalize on them in the coming year?" 🔵 Target with Precision: In our industry, targeting is everything. Segment your accounts by hospital size, specialty focus, or technology adoption rate. ...at Binnovate, we differentiate them into cohorts, messaging, and offers. More on this later. 🟣 Define Success in 2024: Set clear, measurable objectives. Whether it's market penetration for a new device or expanding within existing accounts, know your goalposts. ...at Binnovate, we set 30% growth in closed accounts per year as a benchmark. Ask why, and ill expound. :) 🟢 Budgeting for Impact: Every dollar counts. From R&D insights to compliance and educational initiatives, ensure your budget reflects the unique aspects of our industry. ...this is also the time of the year to evaluate tools we're not using, and services we're not maximizing. If we're not seeing clear ROI, we cut them off. 🟡 Risk Awareness: Regulatory changes, market shifts, technological advancements - our industry is full of variables. Plan for these. 🟠 Scenario Planning: Best case, worst case, likely case. In the world of medical devices, being prepared for various scenarios is a must. ...the classic ➕20, ➖20 approach. ⚫ Leverage Tech: Use advanced analytics and CRM tools for better forecasting and decision-making. 🟤 Cross-Functional Synergy: Ensure alignment between R&D, sales, marketing, and compliance teams for a unified approach. ...year-end strategy sessions should be set as a cross-functional event. No silos! 📈 Forecasting in our field isn't just about predicting numbers; it's about understanding the complex ecosystem of healthcare and responding with agility. Let's use th ese insights to drive impactful ABM strategies in 2024! 💪🏼 #MedTech #ABM #MedicalDevices #HealthcareMarketing #2024Strategy

As we approach 2024, it's time to sharpen our focus on a critical aspect of our marketing strategy: forecasting the profitability of ABM campaigns in the ever-evolving medical device sector. 🏃🏽 Here's how you can stay ahead: 🔴 Historical Insights: Reflect on your past sales efforts in 2023. - What resonated with healthcare professionals and hospital decision-makers? Learn from these insights. ...at Binnovate, we call this retrospective analysis. Fancy term for asking "What were our wins and mistakes and how can we capitalize on them in the coming year?" 🔵 Target with Precision: In our industry, targeting is everything. Segment your accounts by hospital size, specialty focus, or technology adoption rate. ...at Binnovate, we differentiate them into cohorts, messaging, and offers. More on this later. 🟣 Define Success in 2024: Set clear, measurable objectives. Whether it's market penetration for a new device or expanding within existing accounts, know your goalposts. ...at Binnovate, we set 30% growth in closed accounts per year as a benchmark. Ask why, and ill expound. :) 🟢 Budgeting for Impact: Every dollar counts. From R&D insights to compliance and educational initiatives, ensure your budget reflects the unique aspects of our industry. ...this is also the time of the year to evaluate tools we're not using, and services we're not maximizing. If we're not seeing clear ROI, we cut them off. 🟡 Risk Awareness: Regulatory changes, market shifts, technological advancements - our industry is full of variables. Plan for these. 🟠 Scenario Planning: Best case, worst case, likely case. In the world of medical devices, being prepared for various scenarios is a must. ...the classic ➕20, ➖20 approach. ⚫ Leverage Tech: Use advanced analytics and CRM tools for better forecasting and decision-making. 🟤 Cross-Functional Synergy: Ensure alignment between R&D, sales, marketing, and compliance teams for a unified approach. ...year-end strategy sessions should be set as a cross-functional event. No silos! 📈 Forecasting in our field isn't just about predicting numbers; it's about understanding the complex ecosystem of healthcare and responding with agility. Let's use th ese insights to drive impactful ABM strategies in 2024! 💪🏼 #MedTech #ABM #MedicalDevices #HealthcareMarketing #2024Strategy