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ICYMI: IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future: The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

Over the past 12 months, I've seen a surge in interest from major DSPs eager to collaborate with Twilio Segment on supporting the ad industry as we navigate the shift away from third-party cookies. This widespread enthusiasm has led me to write an article on how CDPs like Twilio Segment, in partnership with DSPs, can empower our industry to not only adapt but thrive in a cookieless future. Twilio Segment offers seamless integrations with all major DSPs and AdTech platforms, including Yahoo DSP, The Trade Desk, Google, Meta, Pinterest, TikTok, Criteo, and more. Discover how you can leverage Twilio Segment CDP and these powerful tools to future-proof your digital advertising strategies in my latest article: https://lnkd.in/gXFJwWW3

IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future: The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

FYI: IAB Tech Lab unveils guide to Identity Solutions in a Cookieless Future: The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

There’s been a lot of recent talk in AdTech about the future of the “open internet.” KORTX’s Brandon Pollard details the foundation of the AdTech ecosystem, providing a great primer before joining the debate. Check it out: https://lnkd.in/ePy-N9-3 After the primer, read Ari Paparo’s recent take on the open internet in his Marketecture Media post, “What is the open web, anyway?” Find that here: https://lnkd.in/e6MFV38M

Big News in the Ad-Tech World! As Oracle steps away from its ad business (Adweek Article below), the landscape of digital advertising is shifting. At ClearTrust, we're ready to fill the gap and take your ad traffic quality to the next level! In 2023 alone, over $84 billion was lost to fraudulent traffic and invalid traffic (IVT). With fraud awareness at an all-time high, ensuring high-quality traffic is more critical than ever. Why ClearTrust? - Real-Time Traffic Quality Control: Our proprietary Traffic Quality Index (TQI) uses 150+ filters to monitor, block, and analyze traffic in real-time. - Revenue Protection: We help brands and publishers protect their budgets and optimize Return on Advertising Spend (RoAS) by blocking bad traffic. -Detailed Insights: Our robust reporting features reveal traffic patterns, helping you make data-driven decisions for your campaigns. Seamless Integration Our plug-and-play deployment, with user-friendly JS APIs, makes integrating ClearTrust into your existing platform a breeze. Whether you're a brand, publisher, SSP, DSP, or network, our solutions are tailored to meet your needs. Sustainability and Green Mandates In a world increasingly focused on sustainability, ClearTrust helps ensure your ad spend is effective and environmentally responsible by reducing waste from fraudulent traffic. With Oracle's exit, now is the perfect time to ensure your ad traffic quality is uncompromised. Reach out to learn how ClearTrust can protect your ad spend and enhance your campaign performance! #AdTech #DigitalAdvertising #TrafficQuality #FraudPrevention #ClearTrust #AdSpend #Marketing

Google Search Partners. To many advertisers, it's the equivalent of dating someone amazing who just happens to have really poor taste in other(!) people that you are then forced to also hang out with. But there's news! It was a hot topic in my first conversations representing Google back in 2010, and has remained a hot topic ever since due to the lack of transparency and control as well as the questionably inventory. But now, there's news: "Starting March 4, brands will be able to audit their ad placements on Google Search Partner (GSP) network. They will also be able to apply account-level placement exclusions when using Performance Max" I read the news this morning through the Check My Ads Institute's newsletter and highly recommend supporting their efforts to hold the adtech industry accountable: https://lnkd.in/dPemdFe5 Time to check your exclusion list.

👏 Great read on ADWEEK's (Lucinda Southern) piece on Oracle, and the "Challenger Adtech Firms Competing to Grab Oracle Advertising Clients" 🚀 We are indeed positioning ourselves to serve these clients and feel that our unique value propositions make us strong contenders in the space. 👏 Great respect for Oracle's long-standing role in the industry that has been instrumental in shaping the #adtech environment we see today. #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdInsurance #AdTech #DigitalAdvertising #MarketingInnovation

✨ Third-Party cookie deprecation isn’t the end of the road. 🔍 2024 brings both challenges & opportunities with consent-based, transparent advertising. Discover 9 key programmatic trends in a post-cookie world, written by our Head of Programmatic Trading, Bryan P.. ✨ With insights by Megan Gordon. ▶️ https://lnkd.in/eRsupdzx #programmatictrends #programmaticadvertising #programmatictrends2024

Powered by Jounce Media's data in Basis DSP, advertisers can automatically prevent their ads from being served on low-quality made-for-advertising sites, providing a more truthful view of what drives their real business results. Keep reading: https://ow.ly/eMW150Q64Zf #Adtech #DigitalAdvertising #MFAs