Pinterest Business’ Post

As you look at your Q4 sales targets, you already know breaking through the melee of holiday ads won’t be enough. You need to connect with people ready to shop. 📌 Pinterest Business can help. I shared with Retail Insider what makes Pinterest the platform to reach shoppers and drive ROI. Find out how we can help you hit your goals this holiday season ➡️ https://lnkd.in/gvvgbf2N

Very demure, very mindful tips here

Pinterest Insights for 2024!⚡🛍 As we prepare for the festive season, brands are ramping up their efforts to capture the attention of holiday shoppers. One platform standing out as a hub for consumer inspiration and purchasing decisions is Pinterest, where a new breed of “High-Action Festive Shoppers” is emerging. In my latest blog post, I break down the key insights for the 2024 holiday season that should guide your campaign strategy and maximise your return on investment this year. If you want to learn more, take a look below.

🚀 Pinterest's "High-Action Festive Shoppers" are ready to spend this holiday season. As we gear up for the busiest time of the year, our Head of Paid Social, Lauren Ahluwalia shares her insights on what you need to know to tap into Pinterest’s growing audience: 1️⃣ Gen Z & Millennials dominate: With Gen Z making up 42% of Pinterest’s global users, this platform is perfect for targeting young, ambitious holiday shoppers. 🎯 2️⃣ Personalisation is key: 50% of users are searching for personalised holiday experiences, from custom décor to festive fashion. It's all about standing out! 🎁👗 3️⃣ Spending power surges: Pinterest users spent 63% more last holiday season. And they’re planning early—make sure your campaigns are live ahead of Black Friday.💸 4️⃣ Full-Funnel Strategy: Pinterest recommends a full-funnel approach for 2024. Think carousel and video ads to drive conversions from inspiration to purchase. 📈 💡 Ready to capitalise on the busy retail period? Take a look at the full article here - https://lnkd.in/exqxijt3 #MarketingTips #PinterestForBusiness #HolidaySeason #DigitalMarketing #PaidSocial

As the marketing world shakes off that post-Cannes, post-4th of July fog, we're heading right into the thick of 2024 Holiday planning. The vast majority of my retail clients have shared that their Q4 sales targets are higher than ever (zero surprise!). Now's the time to collectively ask ourselves: 1) Have we reviewed the data around how consumers *actually* shop, or are we just following last year’s marketing calendar? 2) Why didn’t we meet our conversion goals last year if our ad spend (including digital) was at an all time high? 3) Will this marketing plan capture the attention of the elusive Gen Z? The Pinterest crew and I shared some advice to help retailers navigate these key challenges, as well as thoughts on how Pinterest can help. Take a look in ADWEEK. cc: Ricky Kassin, Carla Clayman, Stacy Wright Malone, Melanie Costello  

One of the more interesting insight about this list; you have could have reached the same conclusion if you looked at tiktok hashtag volume, pinterest generic search trends & transaction signals from shopify (adding google search vol. to solidify velocity). ✌

Shoppers on Pinterest are already gearing up for the holiday season, planning their purchases ahead of time. Make sure your 2024 holiday marketing strategy is ready to capture their attention. Don't miss out on this opportunity to connect with potential customers! Pinterest ADWEEK #HolidayShopping #MarketingStrategy

How can you get your holiday ads in front of an audience looking to shop? Pinterest can help. In 2023, holiday shoppers spent upwards of 40% more on Pinterest compared to other visual platforms. 📌🎁 Retail Dive is sharing what you need to know to drive holiday sales on Pinterest: - How people use Pinterest for holiday planning - The fresh performance products that can help drive sales - Insights and tips from Pinterest's Stacy Wright Malone Learn more here ➡️  https://lnkd.in/gmKtyghd

🔮 Prediction and General Commentary on Instagram Shopping 🔮 Did you know that Instagram has become more than just a platform for sharing photos and connecting with friends? It has evolved into a powerful tool for businesses to showcase their products and drive sales. Now, with the introduction of Instagram Shopping, businesses have the ability to tag products in their posts and stories, allowing users to seamlessly browse and purchase their favorite products directly on the app. ✨ How will Instagram Shopping impact businesses and users? ✨ 1️⃣ Enhanced user experience: Instagram Shopping provides a more convenient and seamless shopping experience for users. Instead of having to visit a separate website or jump through multiple hoops to make a purchase, users can now browse and buy products directly from their favorite brands' Instagram posts. It eliminates the need for additional steps and provides a frictionless shopping experience. 2️⃣ Increased sales opportunities: With the ability to tag products in posts and stories, businesses can tap into a new way of advertising and selling their products. By showcasing their offerings directly on Instagram, businesses can capture the attention of their target audience and provide an effortless path to purchase. This streamlined process can potentially lead to a significant boost in sales and revenue. 3️⃣ Robust analytics and insights: Instagram Shopping also offers valuable analytics and insights for businesses. Through the Instagram Insights feature, businesses can track their performance, understand their audience, and optimize their marketing strategies accordingly. This data-driven approach enables businesses to make informed decisions and maximize their return on investment. 📈 The future of e-commerce? 🛍️ Instagram Shopping is revolutionizing the e-commerce landscape, blurring the lines between social media and online shopping. As more and more businesses embrace this functionality, we can expect significant changes in the way consumers discover and engage with brands. This seamless integration of shopping into Instagram's visually appealing platform opens up new opportunities for businesses to connect with their audience and boost sales. ✨ My prediction? The rise of Instagram Shopping will continue to reshape the e-commerce industry in the coming years, transforming the way brands reach and engage with consumers. This trend reflects the increasing need for personalized and convenient online shopping experiences. As businesses adapt and leverage Instagram Shopping, they will stay ahead of the curve and establish a competitive edge in today's digital marketplace. What are your thoughts on Instagram's transformation into a shopping platform? Are you ready to embrace the power of Instagram Shopping for your business? Let's discuss and share our insights! 💬 #InstagramShopping #EcommerceEvolution #DigitalRevolution

🎃🍁🎁 As we head into autumn, it’s not just pumpkin spice that’s on the rise. Christmas prep is already in full swing on Pinterest! Every year, starting in September, searches for Christmas gifts and inspiration begin to take off (check out last year’s trends below for proof!). While others opt for last-minute shopping sprees, Pinterest users are ahead of the game, planning gifts and gathering ideas. #B2C or #D2C stores, this is the perfect moment for your products to get noticed and saved to all those holiday wish lists! ✨ We can help you 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗵𝗮𝘁 𝗲𝗮𝗿𝗹𝘆 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝗯𝘂𝘇𝘇 with a strategic approach designed just for you. There’s still time to get in on the action before for the Q4 shopping frenzy and make this your best Q4 yet! 💪✨ Interested to learn more? Let's connect! #pinterestforbusiness #ecommercetips #onlineshopping