Pierce Mattie’s Post

I'm always on the lookout for new trends in the beauty industry, and that's how I discovered this guy who sold $1.7 billion worth of lipstick in just 12 hours on Singles' Day through a livestream event. A new trend called "live commerce" or "l2c" (live-to-consumer) is shaking up the world of e-commerce.  And Austin Li Jiaqi guy, known as the "Lipstick King" from China, achieved something truly unbelievable through this. He is 31 years old and has risen from a cosmetics salesman to one of Time’s 100 most influential people in 2021. His success is built on his ability to engage millions of viewers with personalized recommendations and tireless dedication. He maintains his composure and charm, answering specific viewers' queries and showcasing products which helped him captivate an audience of 250 million viewers during his livestream on Single’s Day proving that live streaming can drive astronomical sales. While countless startups and big brands work hard to become "unicorns", one individual outperformed them all by leveraging the power of live streaming and building a loyal fan base. As we progress, live commerce will play a huge role in business. A report says the global live-streaming market could reach $247 billion by 2027. In the age of live commerce, it's not just about having a great product or fancy website. It's about connecting with your audience in real-time, engaging them, and using the personal feel to drive sales. Brands that embrace this trend and master the art of engaging live audiences will have a major competitive advantage. Will you include a live stream in your marketing strategy? #trends #beauty

Forget "one-size-fits-all" because beauty shoppers are demanding personalization. In 2024, the desire for a customized experience has skyrocketed, with over 75% seeking products tailored to their needs and even willing to pay more for it. This means hyper-personalized products and content are no longer a trend, they're the new standard. 💜 . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement #DigitalMarketing

How it looks to go viral on TikTok?🤔 I was wondering always, how it would look? I mean going viral.. Is your brand becoming famous?🤩 Here how it actually looks like, this is a client of mine. He has a fashion brand, he is doing organic traffic mainly. When we see well performing creative this is what we do; -Create 5X-10X Smart Campaign -Set the budget as your best performing -Increase the budget periodically when you make sale The key here is to scale dynamically.🚀 This is viral video, it will be outdated very soon. Milk it as much as you can, scale throughout the day. If you want to know more about my strategy comment "Strategy" and I'll send you detailed explanation! #tiktokviral #ecommerce #shopify #growthmarketing

How do you use emotion to monetize? Is that helpful for your marketing strategy? Using emotion to monetize is a proven strategy that has been utilized by various successful brands across different industries. By tapping into consumers' emotions, brands can create meaningful connections, inspire loyalty, and ultimately drive sales. One prime example is Apple, renowned for its masterful use of emotion in marketing. Apple's advertising campaigns often evoke feelings of innovation, creativity, and aspiration. Take, for instance, the iconic "Think Different" campaign, which celebrated individuality and challenged the status quo. By associating its brand with these powerful emotions, #Apple not only differentiated itself from competitors but also cultivated a loyal customer base willing to invest in its products for the emotional experience they offer. Similarly, Samsung Electronics has leveraged emotion effectively in its marketing strategies. The "Do What You Can't" campaign, for instance, encourages consumers to defy limitations and pursue their passions. By appealing to emotions like determination and empowerment, #Samsung connects with consumers on a deeper level, driving brand affinity and ultimately boosting sales of its electronics and gadgets. In the realm of cosmetics, makeup brands like MAC Cosmetics have successfully capitalized on emotion to monetize their products. MAC's campaigns often celebrate diversity, self-expression, and confidence. By aligning its brand with these empowering emotions, MAC resonates with consumers who seek makeup not just as a product but as a means of self-expression and empowerment, leading to increased sales and brand loyalty. Luxury fashion brands like Louis Vuitton also understand the power of emotion in monetization. Louis Vuitton's marketing campaigns often evoke feelings of exclusivity, sophistication, and status. By appealing to consumers' desire for luxury experiences and social status, Louis Vuitton creates a sense of aspiration and desire, driving demand for its high-end fashion items. Leveraging emotion in marketing is undeniably helpful for brands looking to monetize their #products and #services.

How Lenskart.com went from 30 to 3000 customers a day 14 years ago, Peyush Bansal, along with Amit Chaudhary Choudhary and Sumeet Kapahi, started Lenskart in a garage. Today, it’s a leading name in the eyewear industry, competing with giants like Ray-Ban and Lee Cooper. It’s fascinating to see how they’ve grown, and it reminds me of the power of strategic marketing in any industry. Here’s what made the difference: • Product: They offered stylish frames and made eyewear a fashion statement. Virtual try-ons and free at-home eye checkups added convenience. • Pricing: Fair pricing based on value, catering to both budget and premium segments, with a solid return policy. • Place: A seamless online and offline presence made it easy for customers to shop anywhere. • Promotion: Smart use of SEO, social media, and influencer partnerships connected them with their audience. Lenskart’s journey shows that with the right strategies, you can turn a small start into something big. Liked this? Drop a comment.

Why is traditional arts marketing so ineffective? Think about how for-profit marketing works: 🍫 Lindt sells chocolate, but they MARKET the way the chocolate can melt away your stress. 💆♀️ 👟 Nike sells sneakers, but they MARKET the way the sneakers can help you become a fierce athlete.🏅 💄 Sephora sells makeup, but they MARKET the way the makeup provides self expression, confidence, and empowerment. 💃 🎻 Orchestras sell orchestral music, and they market...orchestral music. What's missing? The OUTCOME that the orchestral concert provides. THAT'S what will resonate with target audiences. Am I saying you have to dumb down the product? Nope. You just have to change the packaging so that your target audiences can finally see its relevance. 👀 🎟️ Want more on how customer centricity can help you sell more tickets? Subscribe here: https://lnkd.in/eeQYeDBs. #artsmarketing #audiencedevelopment #customercentricity

The beauty world has had some debate about whether beauty pop-ups are propelling innovation in the beauty industry. While on one hand they can allow you to experiment with new products, concepts, and provide a direct channel to customer feedback on new ideas, they are often temporary and may limit the impact of a launch. What do you think?! Do the pros of a pop-up outweigh the cons? ✨ . . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement #DigitalMarketing

Correct channel alignments are critical for your clients. Mia Sato writes on the "Tik Tok" effect for beauty. The Verge #marketingtrends #marketingchannels #brandalignment

We all love memes. They are relatable, easy to use and they are everywhere! So why not use them for brand marketing too? Here are 4 examples of incredible meme usage by brands: 1️⃣ Tinder's Playful Match: Distracted Boyfriend meets Tinder. 2️⃣ Lyft's Pink Power Move: 💖 Barbie vs. Oppenheimer House trend, Lyft-style! Because when you're pink, you stand out in a crowd. 3️⃣ Warby Parker's Blue Footprint: Warby Parker kicks it up with 'blue feet,' adding a splash of creativity to their eyewear game. 4️⃣ Gregorys Coffee's Coffee Brews Bieber Magic: ☕ Sip like Bieber, look like Hailey. Remember, meme usage is great to add to your strategy, but make sure that it makes sense to your brand! #socialmediamarketing #mememarketing #memeusage #marketingtrends #digitalmarketing