PETERMAYER’s Post

Partner l CEO at PETERMAYER

2mo Edited

And - just like that - PETERMAYER's new brand positioning is out in the world, at the Cannes Lions International Festival of Creativity, the ad industry's leading stage. You cannot tell that I was shaking like a leaf, but even after decades of presenting, walking my agency into its next phase of life was a moment of intense overdrive. Everyone I've had the pleasure of talking with has sparked to the idea that advertising could improve lives. A livelihood that hangs around the Gallup Most Admired Professions list around congressmen and car salesmen, that's certainly not the stereotypical sentiment. But we need products and services in our lives. Brands have the opportunity to make those lives joy-filled, and the right communications opens the gates to those emotions. In a time when people feel the weight of the world is on their shoulders, our agency is committed to creating moments of joy via the brands in our lives, and making every day just a bit better. Thankful to our partners at ADWEEK and She Runs It, to Deepak Chopra MD (official), who put everyone into a serene meditative state before I spoke. And to the incredible staff at PETERMAYER, who bring sparks of joy to their clients and our work every day.

37 Comments

PETERMAYER

2mo

Way to represent, Michelle!

2 Reactions

Amy Hubbell

Director of Intelligence & The Brand Joy Lab at PETERMAYER

2mo

I’m thrilled to be on this joyride with you, our colleagues and clients! 🤩

1 Reaction

ADWEEK

2mo

Such an amazing day!!!

1 Reaction

Marc Landsberg

2mo

Proud of you Michelle they’re so lucky to have you

Liz Murnin

Business Development Executive | Growth Marketing | Servant Leader | CHIEF Member | Women We Admire Chapter Leader

2mo

So very exciting!

2 Reactions

Andreas Roell

Seasoned operator and entrepreneur of agencies, tech and SaaS turned investment banker, mentor and investor.

2mo

Great to see you to be successful for all these years.

Aníbal E. Quiñones

VP of Innovation & Creative at Arteaga & Arteaga

2mo

Big announcements deserve the biggest of stages. Godspeed ahead!

Adam Taylor Brown

CMO at The Cloud Minders | Brand Advisor at Marrow | Senior TA at Section | Artist and TEDx Speaker as "the artist ATB"

2mo

Caught the new brand a few days ago and loved it. Congrats!!

Marisa Nightingale

Media Strategist for Social Impact at Marisa Nightingale Consulting

2mo

Congratulations on ALL of it!! Way to go!! 🎉🔥

nigel carr

irrepressible strategist

2mo

nice❤️

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Whether you’re wandering through America’s oldest city, exploring the future of space travel, or frying fish in the kitchen – brand joy is there – waiting to be unleashed. #UnleashBrandJoy

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Yes, we're still not over Cannes... Don't blame us, there were too many juicy insights to unwrap 😉
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We went on the search for Brand Joy at Cannes Lions International Festival of Creativity and our expedition was a massive success. We found it in every nook and cranny during our time there and we brought some too. ✨
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Use "demure" in a sentence. Wrong answers only. Drop it in the comments. 👇

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Is it just us or does holiday marketing begin earlier each year? In the case of back to school, 55% of students and families have already started making purchases by the beginning of July.

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From the artistic flair of the Opening Ceremony to Snoop Dogg’s playful commentary, our latest article recaps the key moments that connected audiences everywhere by using the one emotion we know best…joy.

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WE’RE DONE WITH ADVERTISING!!! We’re leaving the marketing world behind and following our true passion. No longer are we PETERMAYER, the creative-led ad agency. From now on…we’re PETERMAYER, the surf apparel shop that sometimes sells adorable dog accessories and also sometimes makes gourmet chocolate bars specifically for people with dry skin. And also…none of this is true. This is just a message from our social team to remind you to update your bio in honor of #UpdateYourBioDay. DM us and we’ll create a custom bio just for you.

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PETERMAYER

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In June, we traveled to Cannes Lions International Festival of Creativity to learn from the best and spread the gospel of Brand Joy 👏 Here are 5 things we learned: 👀 Intelligence is the root system of craft. Do the tough stuff, hammer the research into an insight before crafting the S out of it. 🤣 Somber topics have given way to glee. Audiences are back to embracing humor in advertising, but it’s WAY harder to achieve. 🎨 Surprise, color and risk are ruling design. 🤖 HI over AI: The heart of the creative process are humans; AI is there to support. 🎉 Gen Z doesn’t want your TV spot. They want your bizarre, uncomfortable memes.
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A recent report shows that most Gen Z and Millennials plan to expand their gardens this year, reflecting the growing trend of younger generations finding joy in gardening. Get to the root of the issue on Yahoo - https://lnkd.in/g_YdVC2e
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