President & Chief Executive Officer at Impossible Foods
We're a few weeks in, and it's still exciting to see some of our creative work in the wild as I travel around. We've got some striking animated billboards near iconic landmarks like Times Square and Downtown LA, digital signage at transit stops and EV charging stations, and we even have Impossible branded double-decker buses making their way through LA or NYC. You can also spot one of our commercials airing on major networks like Bravo TV, FX, and ESPN. Thank you to our Marketing & Creative teams – led by Leslie Sims – and to the teams at Erich & Kallman and Horizon Media for this really great campaign on the heels of our brand relaunch.
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The tone is perfect because it smacks of the cavalier overcompensation that is true of animal-based meat and fast food burger ads. Perfect. 🍔
Heck yeah Leslie Sims and Eric Kallman
It looks fantastic and was very eye-catching! (no small feat on 42nd St...) Kudos to the marketing team! 🌟
This is a fantastic rebrand and so visually memorable, Peter McGuinness!
Congratulations from one of your biggest fan girls!
Appeciate the love, Peter. Happy to have helped see this through!
Tasty 😋
Well done.
Director at Farm Animal Refuge / Vegan / Retired investor
3moKeep up the great work, the message is really starting to resonate with people. ✌️🌱👏