Peter McGuinness’ Post

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Peter McGuinness Peter McGuinness is an Influencer

President & Chief Executive Officer at Impossible Foods

Great to see our new Impossible Beef Hot Dog hitting shelves at Safeways in California and Jewel-Oscos in Chicago – right in the meat aisle, where it belongs. Look forward to seeing folks throw these on the grill this summer alongside our classic Impossible Burgers, which our team is working hard to keep well-stocked at Costco and many other retailers nationwide. After all, a hot dog is a hamburger's best friend!

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Mark Schafer

Director of Technical Services

3mo

Not Beef. Stop the farce.

Alex L.

Freelance Senior Conceptual Designer & Art Director for ATL, Entertainment, FMCG, Tech And Sports.

3mo

Our shopper strategy in Europe usually means we don’t mix meat and meat free product. It’s always a separate section as those shoppers who are eating less meat don’t care and just looking for a meat free good tasting choice, vegetarian or vegan however will… BURN 🔥 THE SUPERMARKET🛒 DOWN RATHER THAN EAT 🍽️ ANYTHING THAT’S TOUCHED👈 AN ANIMAL!!!🐮

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Edmund P.

Venture Capitalist/Biotech Analyst/Marketing Advisor

4mo

Feels like the roadmap is there from milk alternatives. Don’t attack the animal based product, product placement with the animal based product, strong package differentiation and constant improvents to duplicate animal based product consumer experience and pricing. As an investor and consumer forward to the future.

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Bruce Carlson

Proud Hardworking American.

4mo

Notice it’s the most expensive?

Motti Wilhelm

Rabbi and Executive Director at Chabad Center for Jewish Life - SW Portland

4mo
Bryan Dennstedt🌱

Fractional Chief Technology Officer, Partner at TechCXO, CTO/CIO, Telemedicine Technology Expert, Plant-based Sustainability Investor

4mo

We should all just pick up the plant based products and put them where they should be. Start mass chaos at the stores until they give us what we want. Start the movement!

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Daniel Welzbacher

Alt-Protein & Future Ingredients of Food @ IFFA 2025

4mo

Absolutely agree that placing the impossible Products in the meat aisle is a smart strategic move! However, consumer data shows that for flexitarians, price and taste are key. You’ve nailed the taste, so I'm curious to see how this shelf placement works with the premium price 🤞 🤞 🤞

Nuno Nibra

Marketing | Sales Operation | Parts Coordination | Sustainability

4mo

Great job! Does it exist any Impossible way to avoid all that plastic? I’m sure that would standout even more when surrounded with all those “plastified” competitors. No meat and no plastic sounds just great! Wish you all the success 💪🏾

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