Heading to the beach (or the mountains or the air conditioning…) this week and looking for some good reads? This year, we’ve been thinking and talking and writing about how to do stuff. Here’s a curated collection of what we came up with. First, a fast, interactive read from our Prep Talk series on how to get stuff done: https://lnkd.in/eSFCkmCD But there is one piece of advice we forgot to add to that piece: Puke and clean up. https://lnkd.in/e5W-9uQF Here’s our process for doing a particular thing: Constructing a portfolio: https://lnkd.in/e27yxHe9 And why doing anything other than actually doing the thing is hokum: https://lnkd.in/ekirVsB6 If you want to dive into how to craft better deals and improve outcomes for all parties: https://lnkd.in/ekirVsB6 Plus, advice on deciding what you actually need to get you where you want to go: https://lnkd.in/eaJpZDfM And, finally, why we may not actually want to do everything – and why that’s okay (as long as we know what we’re missing out on and why, i.e., FOMOBOMO, to put an oddly specific acronym on it). https://lnkd.in/eynzKpyG So, enjoy the list, don’t forget your sunscreen, check out our other content at www.permanentequity.com, have a happy holiday, then go get some stuff done. #smallbiz #smallbusiness #permanentequity #gettingstuffdone
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A common approach in advertising is to "keep it simple". I would start with "keep it specific". Effective storytelling thrives from insights based on an explicit, specific consumer drama people can relate with. For example: Going to the loo for a poo. At work. Great new campaign for Andrex by FCB London. #GetComfortable #creativethinking #creativity #KeepItSpecific
Andrex: Get Comfortable, First Office Poo
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Holiday Gift Guides Timing is Everything: Start Early! The holiday season might seem far away, but when it comes to getting your products into gift guides, the early bird truly catches the worm. Starting your pitching process as early as August can make all the difference. Editors need time to test and review products, so getting your product in their hands early increases your chances of being featured. At True North Brand Group, our AIMTrue program ensures your products are front and center when editors begin curating their guides. Want to learn more about how we can help you secure those coveted spots? Reach out to Bill Merrow today! #holidaygiftguides #truenorthbrandgroup
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