Perfetti Van Melle’s Post

Chupa Chups from the house of Perfetti Van Melle has launched a new 'Shape of Fun' campaign for its sour jelly portfolio. The campaign introduces three new fun-shaped jellies: a cat, feet, and crawlers. This addition aligns with the brand's global 'Forever Fun' philosophy, which in India takes the form of the tagline 'Kabhi Ruke Na Fun'. #campaign #tvcommercial #fmcg ________________________________________________ Want to be in the loop of all the action, Follow Akshay Kamble for more thrilling updates 🚀

Creating everlasting experiences and memories, that is what we believe in. IdeaStory successfully executes the East Branch Meet 2024 for our esteemed client Perfetti Van Melle, a candy brand close to every child within us. #ideastoryexp #wecreateexperiencesthatmatter #eventdesign #EventProduction #eventplanner #eventstory #ideastoryexperiences #employeemeet #perfettivanmelle #conceptdesign #eventmanagement #artistmanagement

Veganuary is celebrating its 10-year anniversary this month and in that time Clear Channel UK has seen a number of brands using Out of Home as their go-to channel to build brand awareness and launch new product developments. My colleague Colin Horan Strategic Partner for the FMCG category, has written an article on 3 ways he believes plant-based brands can use OOH to fuel their growth beyond Veganuary. Check it out here: https://okt.to/V0SvR4

For the top branded manufacturers, over 11% of sales in 2023 came from #innovation. But if you look at it in terms of year-on-year growth, innovation accounted for 44%. Innovation continues to be a key growth driver in #fmcg and below are the Top 10 launches in GB from 2023. For more great facts and insights on innovation watch this webinar (link below) from my brilliant colleagues Sam Hart and Jackson Woods, part of the 'Recalibrate, Reconnect, Reimaging – Decoding Consumer Spending' series from Worldpanel by Kantar. 👉https://lnkd.in/eHi552Vr Boots UK Mars Petcare PerfectTed L'Oréal L'Oréal Mondelēz International Warburtons Ferrero The HEINEKEN Company Unilever Dove Men+Care

NPD - IS THIS A STRETCH TOO FAR!? Great long-lasting legacy brands reach a point where they saturate their current consumer audience and growth of any kind is challenging. We've seen it in recent times with the advent of Coke red and the extension of that into different light, zero and flavour alternatives to protect their market share and recruit new consumers into the brand. But just when is a stretch too far and how should can you leverage your core product intrinsics in a way that resonates with consumers? We know that most innovation that lands is often wrapped in a brand that we already have a strong memory structure around. New brands struggle as its so hard to land new memories in our already cluttered minds. I was intrigued to see that Chupa Chups had stretched from its core lollipops into flavoured popcorn. An act of genius or madness? Only time will tell, does the flavour alone stretch enough? Its certainly not as bad as Colgate Lasagne but has the elastic band of innovation been stretched too far? #npd #innovation #retail #chupachups

How one brand stole the thunder this Valentin’s day! It may be a surprise to many Mondelēz International owns both 5 star and Dairy Milk. They used both brands to target the opposite spectrum of the D-Day or should I say V-Day. 5 Star was used to target the singles and those opposed to V-Day. Dairy Milk targeted those in love 🥰. The advantage here is that Mondelēz International is a low key name while 5 star and dairy milk are strong brands on their own. This helps in targeting opposite sides without getting the customer confused. Do you know of any other instance where one company used two brands to target the entire spectrum of the market and pulled it off successfully?

THROW BACK THURSDAY!!! This is such a great feel good story just in time for the holidays!! Watch the video, link below and DARE TO BE TENDER!

Brand collabs might not be new to some industries, but in recent months, we've seen more collabs across the #CPG industry than ever before. As Lukas Cartmell, Highlight account executive and apparel specialist explains: “Orgs are doubling down on their core brands and trying to use their brand equity to create new lines instead of starting from scratch.” It makes perfect sense—if you already have two products consumers love, how can you double-down on that loyalty with a collab that unlocks new ways of delighting shoppers, discovering or producing new occasions or use cases, or meeting unmet needs? In this blog we're listing ⭐ 12 collabs ⭐ (plus a bonus!) across food and beverage categories. See the full list of innovators here: https://lnkd.in/dEqB4aVk S/O Reebok PepsiCo Molson Coors Beverage Company Fishwife Pepperidge Farm McCormick & Company Kellogg Company The Clorox Company Oatly Carvel Nestlé Keurig Dr Pepper Inc. Just Born, Inc. FLY BY JING Our Place Pringles The Caviar Company Danone Coperni Paris Mondelēz International OLIPOP PBC

It's all about how far you can distribute and get your brand into more households. Business Growth = Market Penetration

Discover the sweet story behind Ferrero Rocher! 🍫 From humble beginnings to becoming a global favorite, learn how this iconic chocolate captured hearts around the world. Dive into the rich history and craftsmanship of Ferrero Rocher in our latest video! #knowthebrand #brandstories #beheard #toldmedia