Percept Research’s Post

Thought leadership isn't about demonstrating superior knowledge; it's about demonstrating a genuine understanding of your industry, its challenges, & potential solutions. Empower your brand with a thought leadership study. #IndustryInfluence https://hubs.ly/Q020btDZ0

This new Edelman Insight report on the impact of B2B thought leadership is clear, concise, and tremendously helpful. Somewhat of a companion piece to the 2024 Edelman B2B Thought Leadership study, this report concludes with five key themes detailing the power of thought leadership to drive revenue, build trust, and improve relationships across prospects and customers.

Developing thought leadership strategies that amplify your brand's message and deepen your audience's connection can help you set sail toward trust, credibility, and enduring loyalty in your industry.#Leadership https://shorturl.at/ctzEQ

Developing thought leadership strategies that amplify your brand's message and deepen your audience's connection can help you set sail toward trust, credibility, and enduring loyalty in your industry.#Leadership https://shorturl.at/ctzEQ

Thought leadership marketing pays off commercially: it directly leads to business opportunities - as long as the content is actually interesting. Especially if you are a challenger in the market, thought leadership offers great opportunities. 🔥 A recent survey by LinkedIn & Edelman shows that decision makers and C-levels spend more than an hour per week reading thought leadership content. So you better make sure it’s original, exciting and well-founded. Why? Because thought leaders receive more orders from existing clients and they’re more frequently invited to pitch to win new clients. 💸 Bonus: it also helps to attract top talent. Sounds good, right? What’s even better: we’ve already listed the do’s and don’ts for you 👉 https://lnkd.in/e7sWN6qw

In new insights, Andrew Mildren, Managing Director, Edelman Business Marketing EMEA, explores research into the powerful effect thought leadership can have on businesses’ reputation, relationships and revenue.   Often a catch-all phrase for thinly disguised product marketing or company promotion, the concept of 'thought leadership' is popular, yet overused and misconceived. The 2024 Edelman and LinkedIn Thought Leadership Impact Report challenges these misconceptions and reveals that thought leadership can play a powerful role in building trust and more.   Read more about the five key themes from this year’s study via WARC: https://edl.mn/3JJi6T7

When done well, "thought leadership" can massively increase your top line growth - it certainly did for us at Concert. But the reality is most investments in thought leadership don't pan out. Thought leadership works when you have something meaningful to say, and say it on the right channels. I joined Matt Blumberg of Bolster on The Daily Bolster again to share some of the lessons (and luck) that made me a thought leader in the Sales Compensation space, and how we used that thought leadership to convert engagement to sales. Listen below: https://lnkd.in/ecR7q3_X

Decision makers read thought leadership content for at lease an hour per week and gain value from doing so. Learn more by reading our guide to Thought Leadership. You can download it FREE from our website. http://ow.ly/boOC50C9Yk4 #buildingservicesmarketing #contentmarketing #thoughtleadership

Thank you to our clients for entrusting us with these exciting technology leadership mandates! Please reach out to sz@kerryconsulting for a confidential discussion. Patricia Teo Axer Goh Chen Yi Samantha Ding #Kerrytech #techleadership #techleadershiprole #Kerryconsulting

How do you currently align your plans with the vision of your executives? Our insight not only refines your strategies but also guarantees that your market message resonates. Turn research into thought leadership impact: https://ow.ly/jGiV50QxYvq