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Over the years, I worked with over 40+ high fashion luxury brands like True Religion, 7 For All Mankind, NYDJ Apparel, LLC, and Hudson Jeans many more. One thing I've learnt from working with brand and marketing leaders in high fashion? Branding plays an important role then, and it continues to be a pillar today. The difference is in how branding is executed today through new channels, creative excellence, and audience segments. Sounds easier than it is -- but high fashion is an industry that continues to push the limits of creative marketing. Today, the team at FMDM is leveraging those learnings as we work with new high fashion brands that are looking to impact culture and win hearts. If you brand needs an agency that understands culture, fashion, and audience, let's have a conversation. #highfashion #creativeagency #digitalagency #fashionmarketing

"The key to coolness is aligning with audience values and cultural conversations," - Abigail Hodges, strategist for Gravity Road 😎 Fashion brands, especially in the luxury space, are having a tricky time of things as growth across Europe slowed during the first half of this year and, in some cases, are closing down completely. 👗 🕴 Not helping is the growing demand through fast fashion brands such as Shien and Temu which have become hundred billion dollar businesses in the last couple of years too. But, as Adidas is showing, legacy fashion brands can buck the trend and stay relevant with a lot of help from a continually reinvented marketing playbook that aims to drive connection with consumers. 🛍 Dani Gibson explored what is going on in the sector at the moment for Creative Salon Worldwide and shared the thoughts of Asad Shaykh, head of strategy for Grey London, Nici H. founder and artistic director for New Commercial Arts., and McCann London' creative/art director Gémina Gil Flores for their views. Click to read the full story available in the comments below 👇 #marketing #fashion #brandrelevance #adidas #shein #temu #luxurybrands

It's true when the say opposite's attract...... One of the successes in brand collaborations we're loving at the moment is The North Face x Guccio Gucci S.p.A. partnership. Both brands attribute their success to a natural partnership founded on shared values of adventure, freedom, respect for nature, and, above all, the spirit of exploration. For a collaboration to thrive, it must align with the fundamental values of both brands, ensuring authenticity. When brand values resonate, it fosters a genuine and meaningful connection between loyal customers and a compelling marketing message. Send us a message to find out how we can provide the research to help find you a compatible partner your customers will love, to enhance, expand and diversify your business. #MRX #MarketResearch

Louis Vuitton's runways set the high street fashion trends of the future. Now their social innovation is paving the way for the future of online community. Up till now, LV fans have had few locations within the brands digital ecosystem to discuss the brand amongst each other. This gap, drives conversation into dark social, were marketeers ability to understand what happens is limited. But, the launch of their Discord has created an environment for superfans to build intimate relationships with each other & Louis Vuitton through two-way communication. Unlike other social channels, Discord create the perfect home to elevate the digital fan ↔️ brand relationship. Check out the latest GMGN Reviews which covers the reasons why brands should innovate & the tactics that continue to keep them ahead. #communityengagement #discord

Brand collaborations aren’t new, but they are becoming more creative. From the unexpected brand partnership of Mattel and Heinz’s “Barbiecue” sauce to Fendi’s luxury apparel with Pokémon and FRGMT, novel pairings have become more prevalent. In our latest blog we explore the implications of character licensors venturing into new consumer categories and the rising complexity it brings. How do characters connect with followers?  How are licensors broadening their appeal?  Where are character brands going next? Although collaborations give character brands room to expand, navigating unknown product areas can bring challenges. Learn more about how growing brands can cope: https://lnkd.in/e6TdCiZm  

Building a brand that lasts 100 years requires constant adaptation to cultural shifts, technological advancements, and changing consumer expectations. Successful #brands like Abercrombie & Fitch and Gucci have stayed relevant by evolving their values, reimagining their distinctive assets, and embracing strategic collaborations. So the question is what's the key to making a #brand lasts for a century? Read here- https://lnkd.in/gGxmKdNp #BrandStrategy #Marketing #DigitalTransformation SocialChain

Brand Collaborations as the New Pillars of Growth We’re living in an era where brands are redefined not just by their offerings but by the stories they tell and the cultures they nurture, 2023 has witnessed a groundbreaking wave of brand collaborations. It’s clear that these partnerships are less about products and more about the collective identity they forge. Just look at the top collaborations of 2023 highlighted in Highsnobiety ‘s latest infographic. From Louis Vuitton x Yayoi Kusama to Levi's x Crocs, these brands have transcended traditional boundaries to create something that resonates with a lifestyle, not just a consumer need. Take the fusion of high fashion with digital art, or the blend of streetwear with luxury – each collaboration tells a story that captivates a community. It’s not solely the quality of the product that counts but the narrative thread that weaves these brands into the fabric of culture. And as these collaborative efforts become more inventive, the message is clear: success lies in the synergy of authenticity and strategic partnership, all amplified by social media’s connective power. As we applaud the innovation of these brands, let’s ponder on how we can apply these lessons to our branding strategies. How can we enhance our brand’s narrative through collaboration? How do these alliances echo the shift in consumer identity and community? Let’s discuss your top picks and what makes them stand out. #BrandCollaborations #InnovationInBranding #StrategicPartnerships #DigitalAgeCulture #SocialMediaImpact #balenciaga #lv #brandcollabs #norokocharyan

When should small brands pull the big brand collaboration lever? This month, PLACES+FACES, the UK streetwear collective known for sold-out events and merchandise, announced a collaboration with Gymshark, a UK gym wear brand valued at $1.45 billion. The collaboration aimed to blend gym culture with streetwear but received mixed reactions, with some fans accusing Places+Faces of "selling out." Meanwhile, LA-based label REESE COOPER launched 'RCOS' in partnership with PACSUN, the US based fast fast fashion brand. It follows other brands like Heron Preston and RHUDE who have partnered with fast fashion giants H&M and Zara on sublines. Now more than ever, big brands are increasingly looking to partner with smaller ones for cultural relevance and the access they provide to a commercially attractive loyal fanbase. Meanwhile, bigger partnerships prove more tempting than ever for smaller brands, offering a lifeline for growth through global exposure and access to global distribution. Given the problems small brands face today, from rising customer acquisition costs to supply chain issues, partnerships with larger companies can be useful tool for survival, so it’s no wonder more are leaning in. But at what cost? The wrong brand partner can damage brand health and risk alienating the audience, undermining the smaller brand's cultural capital and loyal fanbase. The right one can hold the keys to global exposure, reliable distribution channels, cultural relevance en mass, all while maintaining the brand’s core identity and values. When small brands are considering opening their doors they should consider four key factors: → Long-Term Vision: Brands like JACQUEMUS waited years to finally embrace coollaborations when it partnered with Nike, on a multi-year deal. → Audience Alignment: Online Ceramics' partnership with A24 happened organically, naturally resonating with their respective audiences as a result. → Control Dynamics: KIKO KOSTADINOV LTD's collaboration with ASICS allowed the Bulgarian designer creative freedom in exchange for his curatorial role at the brand. → Timing: Corteiz's strategic collaborations with Nike and Supreme capitalised on the peak of the brand’s energy, maximising cultural impact. By being strategic about partnerships, smaller brands can navigate the challenges of growth without trading off the loyalty of their audience and cultural capital. To explore in full, read this week's SOTA's analysis: https://lnkd.in/eizC_Add #SOTA #fashion #brand #partnerships #collaboration #smallbrands

It's been fantastic to work with the fabulous Lauren Sherman and Alexandra Bigler at Puck on our latest partnership report release; Voices of Fashion 🚀 We know that the Media is king, but standing out from the crowd in today's market depends on strategies that extend beyond conventional Media Voice dominance. It's a cross-Voice approach that will drive real viral moments, and viral moments in turn real relevancy. Here's a glimpse of the key takeaways: - The Fashion industry soared to a phenomenal $64.3B in Media Impact Value™, marking a stellar +24% YoY surge. - From Beyoncé's $54M+ Renaissance tour MIV® to the presence of athletes like Lewis Hamilton at the 2023 Paris Menswear shows, influential figures are reshaping fashion and gaining exposure. - 2023 brought transformative Creative Director appointments, such as Pharrell Williams at Louis Vuitton, driving $38.1M in MIV® with Media Voice outperforming 6x. - Unexpected collaborations and nostalgic dives are making waves. Think iconic partnerships like Barbie, revealing how brands revive nostalgia to captivate diverse audiences. - Localized Strategies Matter: In a global economy, aligning with local cultures is crucial. Brands should tailor messaging and strategies to connect on a more localized level. When it comes to brand performance strategy, it's not one to miss. Take a look! https://lnkd.in/ezpRyTT2  #FashionInsights #fashion #luxury #brandperformance #analytics

The evolution of fashion brands and their profound impact on pop culture can be traced back to the strategic art of brand development. Brand development isn't just about designing beautiful garments; it's about crafting a unique identity that resonates with the target audience. Through effective branding, fashion brands can transcend mere clothing and become cultural symbols. Consider how renowned fashion houses have leveraged brand development to create a sense of exclusivity, luxury, and aspiration around their products. The meticulous selection of logos, color palettes, and even the choice of ambassadors all contribute to this carefully cultivated image. Moreover, the role of PR and publicity cannot be underestimated in this journey. These channels amplify the brand's message, turning it into a global conversation. Fashion shows, collaborations, and influencer partnerships all fall under the umbrella of PR strategies, shaping perceptions and driving consumer engagement. As we delve into the world of fashion, let's celebrate the significance of brand development in transforming fashion brands into cultural icons. Share your thoughts on brands that have successfully leveraged their identity to leave a lasting impact on pop culture. #Fashion #BrandDevelopment #PopCulture #FashionBrands