People First Economy’s Post

Have you heard? We’re hosting a brand-new interactive webinar alongside three fantastic guests. ‘Exploring B Corp - Portraying your purpose’. 👏 It’s a common misconception that the good guys come last in business. There are commercial and financial benefits of doing better and being better. We're here to flip that on its head, offering tips and advice on navigating CSR and the B Corp journey🤝 Meet our guests: ⭐ Kay Geoghegan, B Corp lead from environmental consultancy Tyler Grange | B Corp™. Sharing her first hand experience of the B Corp process, offering valuable insights and resources for organisations considering or undergoing certification. ⭐ Camilla Barnes, B Leader, B Corp consultant and founder of Better Business Better World. She will provide an in-depth understanding of what it means to be a B Corp, the associated benefits, and practical advice on navigating the certification process . ⭐ Donna Marie Edmonds, Chief Executive at Farms for City Children. Donna will take a dive into how Corporate Social Responsibility processes can be implemented across organisations of all sizes. Whether you are right at the start of your journey and wanting to know where to start, or are simply looking to elevate your ESG strategy, she’s got you covered. We’ll see you on 19th June: https://loom.ly/bz4_JEk #purposedrivenbusiness #webinar #purposedrivenmarketing #marketingstrategy #marketingwebinar #marketingagency #digitalmarketing #bcorp #bcorpwebinar

It’s B Corp Month! Check out this month’s event round-up, featuring some great B Corp-focused events. March 5 - What Does Sustainable Marketing Mean for B Corps? by B Corp Marketers Network (Virtual). Why? To hear how to avoid greenwashing and incorporate data. March 6 - Today and Tomorrow as a B Corp by Uncommon (London, UK). Why? The panel features some great food + drink leaders from Feragaia, allplants | B Corp™, and Uncommon. March 7 - Unlocking Business Impact: The Role of Communications in Your B Corp Journey by Milk & Honey PR (Virtual). Why? Hear about the public and media’s perception of sustainability from a leading journalist, and others. March 11 - Purposefest (Bristol, UK). Why? Learn about best practices for using business as a force for good. March 14 - Festival of Sustainable Business Conference by Future Leap (London, UK and Virtual). Why? Spend the day networking and hearing from leading speakers. March 21 - SBTi Beyond Value Chain Mitigation Reports: Deep Dive Webinar by Science Based Targets initiative. Why? If Science-Based Targets are something you’ve set, SBTi will provide you with an overview of its two new reports. March 25 - Expectations and Preparations for the Green Claims Directive by B Lab (Virtual). Why? To learn what it means to SMEs, and not get caught greenwashing. March 26 - Breakfast Club - Talks, Workshops and Networking by Kind Community (London, UK). Why? To connect face-to-face with others working toward sustainable progress. Running or attending another event at the intersection of FMCG and sustainability? Let us know about it in the comments below.

Considering how to be more sustainable or have a better impact? We've got what you need to get started. Another brilliant webinar - with inspirational speakers from the world of CSR and BCorp. Camilla Barnes Kay Geoghegan Donna Marie Edmonds Whether you're an established BCorp looking for tips on your impact report or a business contemplating the journey, there's inspiration and support aplenty. I'm most excited that we have actionable steps that will help you get going. Often, that's the hardest bit as momentum takes the wheel from there. More information below. Message me with questions! #bcorp #impact #impactreport #sustainability

Join us for a free webinar, "How to Sustainably Market Your Business," designed for entrepreneurs and business owners committed to promoting their ventures in an eco-friendly and socially responsible manner. In this session, attendees will learn innovative strategies and practical tips for implementing sustainable marketing practices that not only benefit the environment but also your mental health and budget. Leah McSherry, Founder and Owner of heartBOLD, a marketing and design business located in Bluffton, SC, will cover key topics such as: - Understanding the principles of sustainable marketing - Identifying and reaching your target audience effectively - Leveraging digital platforms to minimize your carbon footprint - Creating compelling, eco-friendly content that drives engagement - Building long-term relationships with environmentally conscious customers - Measuring the impact of your sustainable marketing efforts Whether you are a small business owner or a marketing professional, this webinar will equip you with the knowledge and tools needed to make a positive impact on the planet while achieving your business goals. Don't miss this opportunity to learn how to market your business sustainably and stand out in the green economy. Register by clicking below. Hope to see you there! 

What’s a marketer to do? When it comes to sustainability… it’s complex. 💡MORNING READ - This is a really interesting piece by Solitaire Townsend who has been looking at how ‘sustainability marketing just got tricky and better’ - and warns that ‘morality is no protection against mistakes.’ ➡️https://lnkd.in/eCWJcJJi. READ MORE: There’s more to read in the new book ‘Can marketing save the planet?’ from Michelle Carvill and Gemma Butler. Published by Bloomsbury it’s ‘101 Practical Ways to Use Sustainable Marketing as a Force for Good.’ ✅LEARN TOGETHER: The Marketing Society’s next Learning Lab on the 5th March - a brilliant 90 minute virtual workshop with Michelle and Gemma asking ‘Can marketing save the planet?’ and what frameworks and tools can help those who want to communicate their brand’s sustainable practices boldly, clearly and authentically. Book your spot to join this session or see links below to read more. #sustainablemarketing #inspiration #marketing

Are you taking advantage of Hera Hub's GURU's? Our experts donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Sam Fallon is the Founder of Hawk & Heron Marketing, a marketing consultancy for purpose-driven businesses, providing marketing strategy, brand positioning, and communications support. She specializes in helping clients develop a sustainability strategy to better engage conscious consumers, developing both the external narrative and the internal business practices to substantiate it. She has spent her career at the intersection of business and social impact, leveraging storytelling and authentic communications to exceed revenue objectives across industries from clean tech to environmental conservation to non-profit media. You may want to ask Sam questions related to: ✅ How can I identify and prioritize sustainability initiatives that will resonate with my customers? ✅ How can integrating sustainability into my marketing strategy benefit my brand’s reputation? ✅ What metrics should I track to measure the success and impact of my sustainability-focused marketing campaigns? ✅ What are some practical ways to effectively communicate my sustainability efforts to my target audience without coming across as insincere or “greenwashing”? ✅ How can I align my sustainability goals with my overall business objectives to create a compelling business case for investment? ✅ Are there any emerging trends or best practices in sustainable marketing that I should be aware of and consider implementing? Sam offers her GURU hours virtually every other week on Mondays from 11:00 am – 1:00 pm ET. To learn more about Sam and her GURU hours, check out her GURU page here 👉https://loom.ly/O_NH_b0

I have a few spots open in next Monday's GURU hours session. Feel free to grab a slot and let's chat about marketing strategy, sustainable business practices, and what happens at the magical intersection of the two. #opendoorclimate #marketingstrategy #sustainability #officehours #causemarketing #herahub #HerahubDC

Are you taking advantage of Hera Hub's GURU's? Our experts donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Sam Fallon is the Founder of Hawk & Heron Marketing, a marketing consultancy for purpose-driven businesses, providing marketing strategy, brand positioning, and communications support. She specializes in helping clients develop a sustainability strategy to better engage conscious consumers, developing both the external narrative and the internal business practices to substantiate it. She has spent her career at the intersection of business and social impact, leveraging storytelling and authentic communications to exceed revenue objectives across industries from clean tech to environmental conservation to non-profit media. You may want to ask Sam questions related to: ✅ How can I identify and prioritize sustainability initiatives that will resonate with my customers? ✅ How can integrating sustainability into my marketing strategy benefit my brand’s reputation? ✅ What metrics should I track to measure the success and impact of my sustainability-focused marketing campaigns? ✅ What are some practical ways to effectively communicate my sustainability efforts to my target audience without coming across as insincere or “greenwashing”? ✅ How can I align my sustainability goals with my overall business objectives to create a compelling business case for investment? ✅ Are there any emerging trends or best practices in sustainable marketing that I should be aware of and consider implementing? Sam offers her GURU hours virtually every other week on Mondays from 11:00 am – 1:00 pm ET. To learn more about Sam and her GURU hours, check out her GURU page here 👉https://loom.ly/O_NH_b0

Are you taking advantage of Hera Hub's GURU's? Our experts donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Sam Fallon is the Founder of Hawk & Heron Marketing, a marketing consultancy for purpose-driven businesses, providing marketing strategy, brand positioning, and communications support. She specializes in helping clients develop a sustainability strategy to better engage conscious consumers, developing both the external narrative and the internal business practices to substantiate it. She has spent her career at the intersection of business and social impact, leveraging storytelling and authentic communications to exceed revenue objectives across industries from clean tech to environmental conservation to non-profit media. You may want to ask Sam questions related to: ✅ How can I identify and prioritize sustainability initiatives that will resonate with my customers? ✅ How can integrating sustainability into my marketing strategy benefit my brand’s reputation? ✅ What metrics should I track to measure the success and impact of my sustainability-focused marketing campaigns? ✅ What are some practical ways to effectively communicate my sustainability efforts to my target audience without coming across as insincere or “greenwashing”? ✅ How can I align my sustainability goals with my overall business objectives to create a compelling business case for investment? ✅ Are there any emerging trends or best practices in sustainable marketing that I should be aware of and consider implementing? Sam offers her GURU hours virtually every other week on Mondays from 11:00 am – 1:00 pm ET. To learn more about Sam and her GURU hours, check out her GURU page here 👉https://loom.ly/O_NH_b0

Are you taking advantage of Hera Hub's GURU's? Our experts donate their time to meet one-on-one with local entrepreneurs (members and non-members welcome) to answer questions they may have on a variety of topics related to their field. Sam Fallon is the Founder of Hawk & Heron Marketing, a marketing consultancy for purpose-driven businesses, providing marketing strategy, brand positioning, and communications support. She specializes in helping clients develop a sustainability strategy to better engage conscious consumers, developing both the external narrative and the internal business practices to substantiate it. She has spent her career at the intersection of business and social impact, leveraging storytelling and authentic communications to exceed revenue objectives across industries from clean tech to environmental conservation to non-profit media. You may want to ask Sam questions related to: ✅ How can I identify and prioritize sustainability initiatives that will resonate with my customers? ✅ How can integrating sustainability into my marketing strategy benefit my brand’s reputation? ✅ What metrics should I track to measure the success and impact of my sustainability-focused marketing campaigns? ✅ What are some practical ways to effectively communicate my sustainability efforts to my target audience without coming across as insincere or “greenwashing”? ✅ How can I align my sustainability goals with my overall business objectives to create a compelling business case for investment? ✅ Are there any emerging trends or best practices in sustainable marketing that I should be aware of and consider implementing? Sam offers her GURU hours virtually every other week on Mondays from 11:00 am – 1:00 pm ET. To learn more about Sam and her GURU hours, check out her GURU page here 👉https://loom.ly/O_NH_b0