Pear Commerce’s Post

What if you could convert shoppers ANYWHERE? 🍐 Get a sneak peek of what we'll be sharing at #Groceryshop2024 booth # A1228 here👇 With less than 3 weeks away from the Vegas conference, we can't wait to hang out with our CPG friends. 🛒 Who else is pumped to be going?! 😊 🚀 Get a head start 🚀 & book your meeting here: https://lnkd.in/gruwP93P #RetailEcommerce #Groceryshop #CPGBrandDiscovery #Shoppability

Thirsty to grow your target audience 📈 ? Cool off with a glimpse into marketing for frozen, refrigerated, and beverage brands with Foodbevy's Jordan Buckner and our Head of Growth, Louis Condon. Find your own recipe for success by watching the webinar below! 👇 #BeverageBrands #CPGSales #DigitalMarketing #RetailEcommerce

Which one of these isn't referring to omnichannel consumer interactions? A) Adaptive retail B) Phygital commerce C) Connected commerce D) CPC ........ If you guessed D) CPC (cost per click), you're right on the money! Cost per click refers to the digital marketing cost required to produce a consumer ad click. The rest of these terms hold similar meanings. 💡 𝐖𝐡𝐚𝐭'𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞? Connected commerce is a unified approach to commerce where a CPG brand integrates online and offline channels to create consistent experiences across the consumer discovery, consideration, and purchase journey. It connects all touchpoints, such as social media, e-commerce, in-store shopping, and advertising, to enable a cohesive shopping experience. Connected commerce is about creating an integrated ecosystem with fluid brand interactions, improving conversion rates and customer satisfaction. 🍐 Learn more: https://lnkd.in/g7EtVR9F #ConnectedCommerce #Omnichannel #CPG #UnifiedCommerce #AdaptiveRetail

When we say flexible schedule, we mean it. We love when our team is thriving because they get to take care of their families. Shannon Wnuk shares how our company benefits have supported her as a mother to two little ones. Looking for a workplace that values balance as much as you do? Follow our page for future open role announcements. #RemoteWork #PearCommerce #ParentPerks #BackToSchool

🍗 Happy National Chicken Month! To celebrate, we teamed up with our friends at Perdue Farms to showcase their Pear-powered Store Locator. Fixin' for chicken? Here's how to find it online or in-store near you 👇 #PeartoBuy #WheretoBuy #StoreLocator #RetailEcommerce #Shoppability #NationalChickenMonth

This Saturday is National Eat Outside day! 🌞🥤🥖🧀🥒🌻 It's the perfect time to soak up the final rays of summer and enjoy a picnic with Mother Nature and friends. Whether you're heading out to a local wooded glen or planning a hike at a national park — we've got an easy way for you to find delicious snacks along the way! Check out this shoppable Landing Page featuring some of our favorite Pear-powered brands to find + buy these picnic faves near you: https://lnkd.in/gUGkBV2X Sartori Company Simple Mills Siete Family Foods Liquid Death Huhtamaki North America #NationalEatOutsideDay #CPG #Shoppability #RetailEcommerce

Check out this tip from the The CPG Guys about creating direct brand engagement from digital media purchase paths.👇 Remember—if consumers can click it, they can shop it! 🍐 #shoppablemedia #cpg #retailecommerce #purchasepaths

Shoppable media is a popular shopping method for millennials and Gen Z. With US adults spending over 60% of their media consumption on digital media, it makes sense to build direct purchase paths into your digital media. You can turn scrolling into purchasing with shoppable media like social media ads, videos, and even shoppable user-generated content. 106.8 million people in the United States shop on social media, Forbes reports. "Millennials shop on social media the most—55% of people aged 18 to 24 in the United States have made a purchase on social media." Read EMARKETER's article to understand the differences by social channel: https://lnkd.in/eHYWmKPd Just last week, Grocery Dive shared more findings about consumers and their shopping habits by demographic, income, and more: https://lnkd.in/giaUGeBD #shopperinsights #consumerdemographics #shoppablemedia #socialcommerce

CPG brands have only been able to focus their performance marketing efforts on the top of the funnel (brand awareness) or the bottom (conversions/sales). Now, we're helping CPG brands unlock the sales power of mid-funnel marketing! Learn how to meet your shoppers anywhere, and then retarget that audience and lookalike audiences with Pear. Because when consumers have already interacted with your brand, they're one touchpoint away from clicking "Add to cart." Find out how your brand can take advantage of the untapped mid-funnel: https://lnkd.in/gfjJ7Vbz. #midfunnel #ecommercemarketing #retailecommerce