𝐓𝐡𝐞 𝐁𝐚𝐜𝐤𝐫𝐨𝐨𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
The average sports fan doesn't delve too deep into the nuances of the game. They might have varying degrees of knowledge, but they watch to be entertained. A goal is a goal, irrespective of the strategy behind the pass. A wicket is a wicket, irrespective of how the batter was set up previously. If they enjoy a good game (and their team wins), they go home happy. The team's strategy isn't on their radar.
This doesn't mean teams don't put effort into their strategy, team selection, and everything else. They generate millions and get paid handsomely not to just wing it. But the person watching isn't privy to this and, for the most part, doesn't care.
Brands sometimes tend to forget the entertainment bit.
#strategy#entertainment
💐Unexpected goals in sports add an element of unpredictability and excitement to the game. They occur when a player executes a move or strategy that catches both opponents and teammates off guard.✨
⭐These moments not only showcase the skill and creativity of the player but also inject a sense of wonder and amazement into the match. For players, experiencing or witnessing such goals can be exhilarating, as they demonstrate the endless possibilities and surprises that sports offer.💫
💐Additionally, unexpected goals often become memorable highlights that are discussed and replayed by fans, further contributing to the excitement and allure of sports. Overall, these moments of spontaneity and brilliance enhance the enjoyment and entertainment value of sports, making them more captivating and engaging for everyone involved.⭐
#unexpected#goalsinSports#unpredictable#excitement#strategies
Video credit's #omarECPN
FOLLOW ME #ASIF_ALI
Every so often, a sports star transcends their sport and captures the imagination of mainstream culture. Did Luke Littler just do this for darts?
Matthew Porter, Chief Executive of the Professional Darts Corporation Cooperation, seems to think so. The company is now targeting oversees growth after the fairy-tale run of the teenage sensation.
📈 The January final, featuring a showdown between the 16-year-old Littler and top-ranked Luke Humphries, broke viewing records with nearly 5 million viewers in the UK alone. This marked a staggering 143% increase compared to the previous year, making it the most-watched non-football event on Sky Sports.
🚫 Littler's journey, however, is not without its complexities. Major sponsorships in the sport come from the alcohol and betting sectors, such as Paddy Power and Carlsberg Group, brands which Littler, due to his age, can't yet engage.
🕹️ The big question now is: Which brands will align with this rising star? Given his passion for gaming, might we see Littler make an impact in the esports arena?
👁️ As Luke Littler continues to put darts on the map, the world of sports marketing watches on. What’s next for this prodigy?
#sportsmarketing#sportsnews#branding#marketinginsights#marketing
14 days until TST ; can't wait to see and compete against old friends. Folks asked me how the experience was for year 1 and I immediately described it as Dallas Cup for grown ups. It was great to have that feeling of playing to play without the worries you deal with playing professionally.
I'm looking for brands to work with the following categories that would be down to do some UGC and Brand integrated content:
- Health + Wellness
- Recovery
- Sports Tech
- Sports Fuel
- Travel + Lifestyle + Food
- Personal Finance
#brandpartnerships#creatoreconomy
Sports is the number one conversation happening on X
Which is why the platform is in conversations with several sports leagues about producing more docuseries.
X has put sport at the heart of its future strategy to drive growth and advertising revenues according to it's CEO Linda Yaccarino.
The ambition comes as X seeks to win back ad dollars from brands.
And they've made their intentions clear for a while now that it wants to be seen as a video platform.
So, the company has been investing in long-form video as a way to increase engagement on the platform.
In the hope it will lure in those ad dollars. 💰
Sports content is seen as a way to galvanize what's already authentically out there on the platform.
Here's what X already has in the works 👇
⚽ The Offseason, a six-episode docuseries about NWSL players funded by Alexis Ohanian's venture capital firm Seven Seven Six
🏀 All In: The Boston Celtics, a docuseries behind-the-scenes of the Celtics' NBA championship.
🥇 Partnering with NBCUniversal on distributing video of the Paris Olympics.
P.S. Follow me (Chris Swadling) for more sports business content!
#sports#sportsbiz#sportstech#streaming
What can you learn from sport about tapping into your customers’ dopamine & adrenaline storehouses quicker & more often?
To energise live sports, let’s move from fan engagement to guest exhilaration. My dynamic partner is the dynamo Geoff Wilson & we can’t wait to inject joy into your team’s Game Day & community programs.
We’ve ‘exhilarated’ top sports teams/brand/orgs in 126 nations. Result: More “bums on seats.”
Not in Texas next week? It’s okay. We’re taking our show on tour in April.
Why You Should Care: you’ll learn how surprising strategic storytelling adds a dynamic difference to your team or brand.
#sportsbiz#contentstrategy#keynotespeaker
A company is not a family.
Netflix says it's a sports team.
I think both are flawed metaphors but Netflix's is better. Here is why:
Companies are a relatively new social structure.
They are often bigger than a family or a tribe. Many are larger than Dunbar's number.
Their myth (story) is not as deep or as strong as that of a religion, ethnicity or nationality.
The company is usually a temporary structure, and membership is even more temporary.
Belonging to the structure is based first and foremost on mutual benefits, and both sides are usually quite easy to replace.
Families are small, permanent, and almost impossible to replace.
So it's safe to say companies are not families.
But are they like a sports team?
The idea that each person must be a high performer, and play for the team, is a strong metaphor.
The idea that you are judged continuously for performance, not tenure, paid for your performance let go when it's not beneficial for the company also seems a lot more honest to reality.
But, sports teams are usually very small, have extremely clear objectives and rules.
Companies are large, so that's already a big difference. You don't know most people and cannot develop trust with them.
Companies have shifting goals which you are not always aware of, different sub groups have different agendas, and the rules of conduct are vague and vary per company.
So again not like sports teams where the why, the what and how are super clear.
Bottom line companies are large, temporary, low affinity, transactional, complex and ambiguous social structures.
They are neither like families, religions, or sports teams.
It's possible that leaders try to come up with metaphors to explain companies, simply because companies are hard to define...
I guess companies are a category of their own.
https://lnkd.in/dMyqf_Nf
I’ve been conflicted while watching the Final Four & Frozen Four.
I never thought I’d say this…
But even as a sports partnership enthusiast, I actually enjoyed the lack of TV visible brand placement.
Partnerships are a key cog in the economic driving force behind sports, they’re never going away.
However there's something refreshing about keeping the game as pure as possible on its biggest stage, especially when advertising value is at its highest.
#sportsbiz#sportsmarketing#sportspartnerships
