Paula's Choice Skincare’s Post

𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆 𝗳𝗼𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱𝘀? Not optimizing bids in the right way and at the right time can -Cost you a lot -Reduce your ROAS  -Lose your competitiveness The current practices are a bit outdated and take a lot of your time like: 1️⃣ 𝗠𝗮𝗻𝘂𝗮𝗹 𝗕𝘂𝗹𝗸 𝗨𝗽𝗹𝗼𝗮𝗱𝘀 (𝗧𝘄𝗶𝗰𝗲 𝗪𝗲𝗲𝗸𝗹𝘆):  Time-consuming but ensures control over bids. 2. 𝗗𝗮𝗶𝗹𝘆 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀:  Efficient but risks over-optimization and missing strategic opportunities. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗼𝘂𝘁𝗱𝗮𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀? 𝗣𝗿𝗼𝗽𝗼𝘀𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗛𝘆𝗯𝗿𝗶𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 ⭐ For example, A brand named “Luminous Cosmetics," sells on Amazon. They adopted the Hybrid approach It involved the following: ↪ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗗𝗮𝗶𝗹𝘆 𝗔𝗱𝗷𝘂𝘀𝘁𝗺𝗲𝗻𝘁𝘀:  Luminous Cosmetics sets up automated bid adjustments to react to daily changes in: ✅𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Bids automatically increase if competitor bids rise for relevant keywords. ✅ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Bids might decrease for products with lagging sales. ↪ 𝗠𝗮𝗻𝘂𝗮𝗹 𝗦𝗽𝗼𝘁 𝗖𝗵𝗲𝗰𝗸𝘀 (𝗗𝗮𝗶𝗹𝘆): A dedicated team at Luminous Cosmetics: ✅ Reviews campaign performance data to identify opportunities or discrepancies automation might miss. ✅ Looks for trends that might not be reflected in the automated rules (e.g., a sudden surge in demand due to social media trends). ✅ Makes manual bid adjustments as needed based on their findings. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱? Imagine Luminous Cosmetics started a campaign for their new "Voluminous Lash Mascara." 🔰 𝗪𝗲𝗲𝗸 𝟭  Automated bidding kept pace with competitor bids. It leveraged automation and made real-time adjustments Avoided the workload of constant manual monitoring. 🔰 𝗪𝗲𝗲𝗸 𝟮:  The manual review revealed positive customer reviews. The team manually increased bids for relevant keywords Like "volumizing mascara" and "lengthening mascara." 🔰𝗪𝗲𝗲𝗸 𝟯:  Sales for Voluminous Lash Mascara jumped 30% compared to week 2. The team refined the automated rules to prioritize keywords driving the most sales. Overall, this hybrid approach allowed Luminous Cosmetics to optimize their bids effectively, Leading to increased sales and a more efficient advertising strategy. #Amazon #Ads #Bidding #Frequency #PPC

Welcome to Q2 → Here’s how to grow sales on Amazon this quarter 👇 Q2 isn’t the most exciting retail quarter… So should you just shut up and play defence? Nope. Here’s what you need to nail: 1. Excellence in Delivery and Service Exceptional delivery/service is the backbone of Amazon success. From optimising your listings to ensuring flawless fulfilment, every detail counts. Why? Because... - Superior delivery and service drive repeat purchases. - It enhances brand reputation, crucial in the healthcare sector. - It's a silent brand ambassador on the world’s largest marketplace. 2. Relentless Brand Protection In 2024, proactive brand defence is non-negotiable. We’ve learnt that: - Vigilant brand protection wards off counterfeiters and unauthorised sellers. - It maintains pricing integrity and brand value. - Tools like Amazon Transparency and Brand Registry aren’t just options; they're essentials. 3. Growth Beyond Conventional Advertising The Amazon Ad product is now a nuanced and complex machine. It requires an ongoing and constantly monitored strategy. A full-funnel advertising approach is key: - Leverage data-driven insights to target New To Brand customers. - Use competitor analysis for strategic ad placements. - Reinforce relationships with existing customers through tailored campaigns. When you get this right… → Sustained market share growth. → A fortified brand presence. → Accelerated journey towards being an Amazon authority in healthcare. These aren’t just strategies; they're the pillars for thriving on Amazon in Q2. If you're a healthcare brand looking to transform your Amazon strategy in Q2, let’s connect.

The Estée Lauder Companies Inc.'s launch of Clinique on Amazon in March serves as an excellent case study of what makes a successful launch. This launch is particularly noteworthy given the company's history: for years, Estée Lauder resisted selling on Amazon. However, when Clinique finally decided to enter the Amazon marketplace, they went all in and did it flawlessly. Key observations & takeaways from the launch: Embrace True Partnership with Amazon: Clinique regarded Amazon as a true partner, collaborating closely with the Amazon Premium Beauty team to differentiate itself and invest in the platform. Hire the right team and create SOPs across departments: Build the right team and leverage expert agencies or consultants. Clinique’s 95% in-stock rate and diverse product range, coupled with a strong PR launch and marketing investment, demonstrate its commitment to Amazon and its success in avoiding departmental silos. Leverage Global Opportunities: Clinique's presence across multiple marketplaces demonstrates the importance of a global Amazon strategy. Invest for Market Share First: Clinique's diverse product range and positive market share growth in several categories show they prioritized market share over immediate profitability. View Amazon as an investment channel, not just an immediate profit center. Aggressive Participation in Sales Events: Clinique’s team wasn’t hesitant to participate in Prime Day and they did it right. They did not dip their toes with a 15% coupon because they are a “premium” brand. They showed up offering substantial 30% off deals. Bold Investment in Advertising: They made a significant splash with their advertising investment- their strategy included a full-funnel approach, even embracing elective activations like branded Amazon boxes. High win rates for sponsored products indicate the effectiveness of Clinique's advertising strategy on Amazon. The outcome of the launch: -Monthly Revenue Estimate: $7,872,328 in the US alone (estimated 241,765 units sold) -Global Reach: Significant presence in multiple marketplaces, with the UK as the second-largest market (£770,837 monthly revenue) -Operational Excellence: 95% Amazon In-Stock Rate in the US -Top-selling Product Sales: Clinique Almost Lipstick in Black Honey ($488,545 monthly revenue) Strong Market Share in Key Categories: Lipstick (8.3%), Eye Liners (4.8%), Face Powder (3.3%) Face Moisturizers category leads with $1,848,822 monthly revenue. Strong Advertising Strategy: High search volume for "clinique" (146,616 monthly searches), and consistent estimated CPC ($12.58) across main search terms, indicating strategic bid management. Do you have more questions on how to launch a legacy brand on Amazon? Leave a comment below or send me a DM. *Disclaimer: all revenue data is from third party scrapping tool SmartScout and are estimates. #AmazonLaunch

What are the benefits of Amazon A+ Content? It can take some time to create Amazon A+ Content for all your listings. But when done right it's worth the effort because you'll benefit from valuable perks including: 1. Higher conversion rates Over three months Amazon analysed the performance of 173000 ASINs in the US. The results of this internal research showed that Amazon A+ Content increases sales by an average of 5%. Your results will depend on the design and quality of the product description you create. But if you do a good job it can really pay off. Some agencies have even said that conversion rates can increase by as much as 30%. A+ content alone won't improve your Amazon search rankings. However if it improves your conversions rates this should lead to greater discoverability as conversions are a factor in Amazon's A9 algorithm. 2. Better customer experiences These premium product descriptions are more appealing but they're also more informative. There's room to address FAQs and demonstrate use cases through images. This can reassure shoppers and reduce cart abandonment. But it also means that they're more likely to be happy with their purchase. If your product description sets out clear and accurate expectations you'll see fewer returns and more positive customer reviews. 3. A consistent brand experience Companies concerned with branding can use Amazon Storefronts alongside Amazon A+ Content to create consistency across all selling platforms. Customers who already know your brand will convert when they recognise your listings. While new customers who discover you through Amazon are more likely to remember your brand. This paves the way for repeat purchases. 4. Mobile optimisation On mobile devices Amazon cuts short the product description and shoppers need to click in if they want to read more. But with Amazon A+ content your listing is automatically optimised for mobile. Visitors will see your entire product description without needing to click. Amazon A+ Content is automatically optimized for mobile devices This creates a better user experience meaning visitors will stay on your listing longer and are more likely to continue on and make a purchase. With almost three quarters of all eCommerce sales currently taking place on mobile devices this is becoming an increasingly important benefit. 5. Better ad returns Amazon has ads deals and coupons to help sellers gain visibility on its marketplace. And it recommends pairing Amazon A+ Content with these discoverability tools to increase conversions and improve ROI. #ecommerce #amazonuae #dubai #retail #noon #wholesaleuae #socialmedia #Instagram #jobs #hiring

How We Increased Organic Ranking and Listing Optimization of Rifay Brand on Amazon What Was The Challenge? Facing the challenge of achieving significant growth and profitability in the highly competitive beauty niche, we implemented strategic initiatives to drive sales and increase order volume. Our primary goal was to stand out in a saturated market by focusing on low-priced items, improving product rankings, and enhancing overall visibility. Results The results of these initiatives were impressive. We achieved a 75% increase in sales of low-priced items over the past 12 months, with total sales reaching $1.57 million in just five months. Order volume grew by 55%, reflecting the effectiveness of our targeted approach. Overall, our comprehensive strategy of leveraging targeted keywords, optimizing product listings, and expanding sales channels proved highly effective in driving growth and profitability. This case study demonstrates that with the right approach, substantial growth can be achieved even in a highly competitive market like beauty. For more insights and personalized strategies to transform your business, feel free to reach out. Visit our website at [AMZ Groble](https://www.amzgroble.com) to read the complete case study.

Do you think an e-commerce director is essential for the successful launch and growth of an online store? In my experience, trying to spread e-commerce responsibilities across a PR director, a marketer, the IT department, or even the CEO's secretary (yes, that's happened) often leads to underwhelming results. I've never seen a side hustle approach to e-commerce work well. I always tell my clients to hire a skilled e-commerce leader first and foremost (if they don't have one already). They can build a team and manage the project effectively with external partners. I'm curious about your thoughts on this. Have you seen any cases where a project thrived without an e-commerce director?

Want to start your own Private Label on Amazon ⁉ 🤔 Here is My journey as a Private Label Brand Owner in Amazon 😰 🙃 : After I narrowed down my search to a single product, following are the steps I took to mitigate risk of product launch failure ❌ 🤞 𝐒𝐓𝐄𝐏 1: 𝐆𝐀𝐓𝐇𝐄𝐑 𝐑𝐄𝐋𝐄𝐕𝐀𝐍𝐓 𝐃𝐀𝐓𝐀 🔢 (Attached Screenshot) 1. Broke down the product in to different 'pack sizes'/ 'variations' 2. Distributed each pack size into top 10 ASINS revenue wise. 3. Listed down the Price, Revenue, Review, Rating and BSR of each ASIN. 4. Further broke down each ASIN into classes of Brand, Material, FBA Fees, Weight, Dimension, Avg Price and Color. 5. Took note of all the Positive and Negative reviews as well. 𝐒𝐓𝐄𝐏 2. 𝐀𝐍𝐀𝐋𝐘𝐒𝐄 𝐓𝐇𝐄 𝐃𝐀𝐓𝐀 ⚙ 1. I chose the top 2 sellers with most revenues, in 2 different pack sizes and studied there product in depth through tools such as Helium 10 and JungleScout. 2. I figured out their monthly revenue, costing and marketing budget. Took note of their product design, customer reviews and their different number of SKUs. 3. I found a gap. Took note of the design of different top sellers in different 'pack sizes', added their pros and created my own hybrid design. Basically, I took the best features out of the best sellers and through synergy created my own design. 𝐒𝐓𝐄𝐏 3. 𝐄𝐗𝐄𝐂𝐔𝐓𝐈𝐎𝐍 🛠 1. Took me 2-3 weeks to find a reliable Chinese supplier on ALIBABA, after exploring 3-4 suppliers, Negotiated pricing with them. 2. Found an independent freight forwarder who would ship my product from China to USA, negotiated pricing with them too. 3. Paid 100 USD for an independent body in China to perform inspection on my inventory in China. 4. Made Brand name, Brand logo, applied and got Design Patent and Brand Trademark, Applied for Amazon Brand Registry, created Website, Graphic designing for A+ Content, Product description and Listing Creation. All the meanwhile adhering to Amazon rules and regulation. All of this preparation took me 6-7 months. I did all of this just for my product to reach from China to USA, just so that I can '𝐒𝐭𝐚𝐫𝐭' 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐚𝐦𝐚𝐳𝐨𝐧. But little did I know my journey had only begun... I'll give more details about my journey in my future posts. 😁 P.s Tried to attach a 𝐬𝐦𝐚𝐥𝐥 snapshot of the Step 1 phase, #AmazonPrivateLabel #EcommerceSuccess #NexusDigihub #AmazonAgency #FullServiceAmazonAgency

Yesterday, I uncovered the dark side of Amazon—counterfeits and brand hijacking. In this post, I’ll shine a light on how to build a brand so strong that it stands out, and not get stumped out. Here’s what I’ve learned working years with brands on Amazon. This is what works. 1. Visuals That Wow Think beyond basic product photos. Invest in high-quality images and A+ content that reflects your brand's personality and makes your listings irresistible. 2. Own Your Niche Don't try to be everything to everyone. Find your niche, become the expert, and dominate the conversation. 3. Craft Your Unique Story What's your brand's purpose beyond profit? Share your story—it's your most powerful differentiator. Because customers connect with brands that have a mission. Want to fast-track your brand building efforts? I can help. (Let's connect!) #AmazonTips #EcommerceSuccess #AmazonSeller #AmazonBrand #DigitalMarketing #papiriko #wearepapiriko #ecommerce

Starting a private label brand on Amazon offers several advantages: Brand Control: You have complete control over your brand, from product design and packaging to marketing and customer experience. This allows you to build a unique identity and differentiate yourself from competitors. Higher Profit Margins: Private labeling typically yields higher profit margins compared to selling other brands' products. By creating your own brand, you can set your own prices and reduce competition based solely on price. Customer Loyalty: Building a recognizable brand can foster customer loyalty. Once customers trust your brand and have positive experiences with your products, they're more likely to become repeat buyers. Flexibility and Customization: You can tailor products to meet specific customer needs and preferences. This flexibility enables you to innovate and adapt quickly to market trends, potentially leading to higher sales. Control Over Distribution: With a private label brand, you control where and how your products are distributed. This allows you to optimize your sales channels and target specific customer segments. Scalability: Private labeling offers scalability opportunities. As your brand grows and gains traction, you can expand your product line, enter new markets, and increase sales volume. Reduced Competition: Since your products are unique to your brand, you face less direct competition from other sellers offering the same items. This can make it easier to rank higher in Amazon search results and attract customers. Access to Amazon's Platform: Leveraging Amazon's vast customer base and infrastructure provides exposure to millions of potential buyers worldwide. You benefit from Amazon's fulfillment services, customer support, and trustworthiness as a shopping platform. Data Insights: Amazon provides valuable data and analytics tools that can help you understand customer behavior, monitor sales performance, and make informed business decisions to optimize your product listings and marketing strategies. Long-Term Asset: Building a successful private label brand on Amazon can become a valuable long-term asset. A well-established brand with loyal customers can generate steady revenue streams and potentially be sold for a profit in the future. While private labeling on Amazon offers numerous advantages, it's essential to conduct thorough market research, develop quality products, and implement effective marketing strategies to maximize your chances of success. #AmazonVirtualAssistant #AmazonVA #AmazonSellerSupport #AmazonFBA #AmazonExpert #VirtualAssistantServices #EcommerceVA #OnlineRetailSupport #AmazonSellerAssistant #AmazonManagement #AmazonConsultant #EcommerceSupport #VirtualAssistantLife #AmazonSellerCommunity #AmazonMarketing #AmazonProductLaunch #AmazonSEO #AmazonPPC #AmazonListingOptimization #OnlineBusinessSupport

💢 Utilizing relevant keywords in product titles, bullet points, and descriptions to improve search visibility and attract potential buyers. This involves thorough keyword research to identify high-traffic, relevant terms for your products. 💢 Providing clear, high-resolution images that accurately represent the product. Images should showcase key features, dimensions, and any unique selling points to entice customers and build trust. 💢 Crafting informative and persuasive product descriptions that highlight key benefits, features, and uses. 💢 Conducting competitive analysis to ensure your wholesale prices are competitive while maintaining healthy profit margins 💢 Ensuring accurate and detailed product attributes, such as size, color, material, and specifications. This helps customers find exactly what they're looking for and reduces the likelihood of returns or negative reviews. 💢 Effectively managing product variations (e.g., size, color, pack quantity) to improve search visibility and enhance the shopping experience for customers. 💢 Leveraging Amazon's Enhanced Brand Content (EBC) or A+ Content (for brand registered sellers) to create visually appealing and informative product listings. Enhanced content allows sellers to include additional images, videos, and rich media to engage customers and drive conversions. 💢 Regularly monitoring product listings for performance metrics, customer feedback, and market trends. Update listings as needed to reflect changes in inventory, pricing, or product features, ensuring accuracy and relevance over time. 💢 By implementing these optimization strategies, wholesale sellers can improve the visibility, attractiveness, and competitiveness of their products on Amazon, ultimately driving increased traffic, conversions, and sales. #amazonfba #amazaonwholesale #strategies #listing