https://lnkd.in/gA56KFCs Rhasheda Boyd, vice president of Marketing for the Positive Choice Snacking Portfolio at Frito-Lay Lay North America, a division of PepsiCo, has been a driving force in promoting healthier snack options. Under Boyd's leadership, the Positive Choice Portfolio has seen remarkable growth, with a revenue increase of 21% over the previous fiscal year. Here's what she's seeing in her space right now. Revamping the business model will come back to tying the product to health and wellness. Many food companies have been focusing on products that provide nutritional value to consumers. I have also written many business transformation blogs that relate to transforming the product delivering as discuss above: Blog – Sector – Food and Beverage – Oakberry Business Transformation - https://lnkd.in/gKcs5AUb GM - https://lnkd.in/gcAKFfff Blog – Sector – Retail – GAP Inc names new CEO – Turnaround - https://lnkd.in/gcdDdst5 Blog – How to data can transform ESG for the Hotel and Resort Sector - https://lnkd.in/g-xfwXPR #EBITDA #EBIT #GAPanalysis #businesstransformation #datamanagement #ESG #profitabilitymodeling #integratedplanningandreporting #sales #margins