PATTERN Beauty’s Post

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Christiane Pendarvis, Co-CEO of PATTERN, talks to WWD about how she makes key business decisions. Hint: it's a mix of instinct. & analytics. "I trust my gut when the question is more forward-facing, innovative or creative in nature. Consumers can only tell you what they want or prefer within a context they understand, but when you're innovating, often they don't have the vision. That's when I trust my instincts more. But when it's a question that's easily understood and where the metrics are more objective and quantifiable, I lean on the data. A good leader has to learn how to situationally balance instinct and analytics." #PATTERNBeauty #Leadership #DecisionMaking

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China to Global International Freight Forwarding, Air Freight, Sea Freight, Railway, Land Freight, DDP,DDU

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