Our agency prioritizes authenticity over traditional metrics, fostering uniqueness and meaningful connections. By welcoming diverse voices, we amplify emerging influencers' impact and redefine influence itself.
An 83% increase in sales as an outcome of brilliant PR is what we (and our client) call a result.
But it’s not just a fantastic spike in sales for Accurist that’s the winner here - the brand benefits as well.
Why ?
✅ It positions the Accurist brand in the right brand space.
✅ It’s speaking to Accurist’s target consumer group.
✅ It allows the product to do the talking, showcasing the four core Accurist values of great quality, heritage inspiration, British design and delivering premium quality watches at affordable prices.
It’s not just coverage. It’s the most effective coverage.
But don’t just take our word for it. Here’s what our clients, Janet Gough and Clare Fleerackers, had to say about the coverage.
“We are absolutely delighted with this Accurist coverage in Red Magazine this month. It positions our brand amongst a range of (much more expensive) watches, is stylish and the perfect title for our consumers. The week it appeared, we saw sales of this Rectangle model top the best selling women’s watch of the week and sales rose by 83% in September vs August which is purely down to the impact of such great PR’
Janet Gough, Head of Brands, Time Products
“The team at DAPS totally get the brief which is to deliver standout product on page. What you don’t see when you look at this coverage are the brilliant relationships, numerous phone calls and persuasive emails that go into nailing a result like this. It’s perfection on a page!”
Clare Fleerackers, Co-Founder Click Communications
This is a great demonstration of how one piece of coverage, in the right place at the right time, can uplift your brand and convert sales. It’s a win-win.
#ProductPR#PRPower#Accurist#Sekonda#ClickCommunications#BrandPR#DAPSAgency#PRThatWorks
THANK YOU FOR ALL THE LOVE! If you know me, then you will understand how this day is very meaningful. I grew up in all sides of this industry and had some of my highest highs and lowest lows. I love sharing ideas, meaningful connections with people, and digging into complex problems and figuring out ways to simplify them. I have always loved marketing for the strategy and creative aspects, but in a way that must be measured to be meaningful. I love marketers for the evolving nature of the need to understand data, be curious, always learning, be on the cusp of culture, leading teams of people and managing leadership and board expectations all the while figuring how to win attention, hearts, minds, and share of wallet. No small task.
To learn and grow with our agencies in the Stagwell Brand Performance Network and becoming part of the amazing Stagwell Global while under the leadership of James Townsend, I am in a professional home where I feel like I can do all the things I love to do. To build new things, to problem solve, to learn everyday, to collaborate with partners and platforms, to think and act globally and to work with this incredible group of people within our network and in Stagwell. Together working to solve and innovate on some of the toughest challenges that marketers have ever seen is both a privilege and huge opportunity.
I am passionate about each of our agencies, their capabilities and how they contribute to our clients growth and sustainability of their businesses. Additionally, witnessing how they have ,and continue to come together to create new models to meet client needs, I believe, is the future of marketing.
In short, (or long:)) 3 years ago, I took this job and I am forever grateful to have a space to do what I love, to work with and have become friends with amazing people across this industry in a variety of ways is so fulfilling. I think we are in a special time in this industry where we must collaborate while we compete to solve some of the biggest and most complex industry and consumer revolutions. Thank you to all my current colleagues in Stagwell, to my friends across this business, to our partners, and to all our agency CEOS and teams that have generously welcomed me into this new role. Now, LET'S DO THIS! 🚀💥🚀💥
Personal plug: Please follow us at Stagwell Brand Performance Network to connect and promise to make it valuable! :)
And, to my sweet daughter Mia, Girl Power! Thank you. You can be anything you want my littlest love. ❤️
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Want to take your brand marketing to the next level?
Check out these five tips for creating a buzz and increasing engagement on social media!
Whether you're just starting out or looking to boost your existing strategy, these tips will help you stand out from the competition. #brandmarketing#digitalmarketing
Discover how collaborating with ambassadors can elevate your brand to new heights!
Ultra Brand Studio Co-Founder Alistair Schoonmaker shares valuable insights on the importance of aligning the perfect ambassador with your brand. 💡
Learn why understanding the essence of your brand and selecting the right ambassador is key to success! https://bit.ly/3xvv9Vw
3 Marketing Trends Dominating the Food & Beverage Industry (And How We Can Help You Capitalize on Them)
As a marketing agency who specializes the food & beverage industry, we've got our finger on the pulse of the latest trends. Here are 3 that are shaping the landscape - and how BBI can help you leverage them to drive real results for your business.
1. Hyper-Personalization
Consumers crave a personalized experience. We can help you leverage data-driven tactics like targeted direct mail and social media advertising to deliver custom messaging that resonates.
2. Social Media Storytelling
Building an engaging brand narrative on platforms like Instagram & Facebook is key. Our social media experts will craft a content strategy to showcase your products and connect with customers.
3. Experiential Marketing
Memorable, immersive experiences drive buzz. We'll conceptualize campaigns that get your customers interacting with your brand in unique, share-worthy ways.
Let's chat about how BBI can help you capitalize on these trends and reach your goals. Reach out to get started today at [email protected], or fill out the info form on our website!
Unveiling the Prophecy Brand PR Power Move for 2024!
In a world where authenticity reigns supreme, we don't just embrace truth-telling; we embody it.
At Prophecy Brand, we're not just a fashion powerhouse; we're storytellers committed to setting the record straight about the fashion industry. No smoke, no mirrors—just the unfiltered truth.
Our PR Hack: Truth in Fashion Publicity
In a space filled with half-truths, we choose transparency. We share the good, the bad, and the challenging aspects of our journey, even when it's uncomfortable. Because we believe that authenticity builds trust, and trust is the currency of enduring relationships.
Building in Public, Warts and All
We're not afraid to build in public, showcasing our journey with all its imperfections. From media interviews to podcasts, Slack channels to LinkedIn, we stand firm in our commitment to honest and transparent communication.
A Halo Effect on Your Brand
This isn't your typical PR strategy—it's a commitment to being real. By consistently delivering honest, empathetic content, we're not just earning trust; we're building a halo effect around the Prophecy Brand. It's not about perfection; it's about authenticity.
This is the Prophecy Way
Conventional PR might not tread this path, and you won't find it in any Gartner magic quadrant. Yet, here at Prophecy Brand, we chart our own course. Join us on a journey where honesty isn't just a virtue—it's a guiding light. Prophecy Brand - Where Luxury Meets Truth, and Your Unique Story Finds Its Resonance.
#FashionPR#brandmarketing#fashionproduction#publicrelationsagency#creativeagency#fashionaddict#thisiswhatwedo
Every rebranding journey is unique 🦄.
Happy to share my learnings from Trapets rebranding journey.
To my fellow CMOs;
Keep fighting for that brand investment.
Keep proving the importance of a strong brand.
#b2bmarketing#brandvalue#fightfinancialcrime
Our agency prioritizes authenticity over traditional metrics, fostering uniqueness and meaningful connections. By welcoming diverse voices, we amplify emerging influencers' impact and redefine influence itself.
3moCongratulations Tiffani this is inspiring! 🙌🏾