Pangaea’s Post

How CeraVe cracked the code of skincare with a Super Bowl surprise... Anyone else fascinated with CeraVa's grand and subtly strategic performance at the Super Bowl?? Us too. CeraVe did not just sell a product; they created a cultural moment that evolved into a conversation and a meme. So, join the meme talk as we discuss how CeraVe became the unrivaled champion of skincare marketing. It's not just a revolution; it's a skincare glow-up.

🌟 Unlock the secrets to effective skincare branding with these essential tips! 💼💄 From defining your brand to crafting a compelling story, learn how to build a memorable and trusted skincare brand that resonates with your audience. 💖 https://lnkd.in/gu7b4gsK #SkincareBranding #BrandIdentity #BeautyTips ✨

When this D2C skincare brand approached us in April, they were already achieving ₹8 lakh in monthly recurring revenue (MRR). The brand had fantastic products with strong branding and numerous benefits. However, during our initial brand research, we noticed that their unique selling points (USPs) were barely highlighted in their creatives. Additionally, their UGC was structured in a way that lacked engagement—models were simply standing in front of the camera and talking, resulting in content with poor retention potential. We guided the brand in developing strategies to create more engaging content that effectively communicated their USPs. By making minor adjustments to targeting and interests, we were able to significantly boost sales, achieving a remarkable 78.7% growth within the first month.

How do you launch a skincare brand that has been formulated with a unique formula and caters to audiences belonging to specific age groups? You make it as loud, clear and elaborative as you can without losing the essence of simplicity. Albizzia, a fine skincare brand with products made with a unique Albiquench formulation, came up with a simple ask of launching their brand with impactful content. How'd we approach it? We initiated a testimonial drive before the launch and leveraged the same for the launch. Authentic, personal and individualistic relatable content in a direct way. 4 products, 4 films each talking about the product with the respective impact. Check out the video to know what we did! Client: Albizzia Campaign Name: Formulating Fine Skin Agency: Zero Gravity Communications Production House: Darkwood Films P.S. We created 4 videos. This is just a compilation of them. #BrandFilm #agencywork #skincarebrand #skincare #productionwork #brandlaunch #brandwork

👏 A little celebration for a big success 🥂 Today I would like to share a remarkable success story in my role as Creative Strategist and Content Creator for Loïs Lee Wholistic SkinMethod, a Dutch skincare brand. 🔎 Background: Youthly, previously known as Loïs+Day (the daughter brand of Loïs Lee) aimed to offer customizable skincare solutions tailored for the younger demographic. However, as the brand evolved, it faced the departure of one of its brand-faces, Day, who pursued a career in singing. Additionally, feedback indicated that while the brand resonated with its core audience, some customers perceived it as overly feminine, limiting its appeal to a broader market. Recognizing the need for evolution, Loïs van Heuvelen, now the co-founder of Youthly, embarked on a journey of transformation. With a fresh perspective, Youthly sought to redefine its identity, embracing inclusivity and authenticity to connect with a wider audience. 🔎The Creative Strategy: Tasked with spearheading the rebranding launch, I collaborated closely with Loïs, to craft a comprehensive strategy that would captivate our audience and drive engagement. With a focus on leveraging social media as our primary platform for sales, we meticulously devised a four-phase launch plan. 🔎The Journey: ~ Teaser Phase: We initiated the campaign by tantalizing our audience with hints of something extraordinary on the horizon. ~Pre-launch: A week dedicated to unveiling the new product line, packaging, and sharing the compelling brand narrative, with Loïs stepping into her role as co-founder. ~Launch: As the products hit the virtual shelves, we capitalized on the excitement, weaving in educational content around skincare trends like the topic discussing the Sephora kids. ~Product Education: The final phase, where we empowered our audience with in-depth knowledge about the products and their benefits. 🔎The Outcome: Despite the inevitable challenges and hurdles along the way, the launch surpassed all expectations. Within four days, we generated revenue that exceeded our best-performing month to date under the Loïs+Day brand. 🔎Reflections: This journey highlights the transformative power of strategic planning and compelling content. It's a testament to teamwork and dedication, showcasing the immense potential within the digital realm. As we celebrate our achievements, we're inspired to continue pushing boundaries as a small brand and redefining excellence in skincare. Final Thoughts: I am immensely proud of the collaborative effort and dedication that fueled this success. As we continue to chart new horizons for our skincare brands, I'm excited to see the impact we can create together. Thank you to everyone who supported us on this incredible journey. Here's to many more milestones and moments of triumph ahead! #Youthly #CreativeStrategy #SuccessStory #BrandTransformation #DigitalMarketing #socialmedia #socialmedialaunch #hardlaunch #launchstrategy #productlaunch

Find out how Rhode Skin's marketing campaigns turned me into a Hailey Bieber 'Belieber'!! Rhode Skin is a line of skincare essentials developed by Hailey Rhode Bieber. The brand focuses on nourishing the skin barrier, providing an instant dewy glow, and improving the overall appearance of skin over time. Rhode Skin offers a range of products, including a peptide lip treatment, a cleanser, an essence, a gel serum, and a moisturizer, all designed to restore, protect, and nurture the skin. The brand is committed to mindful skincare, using consciously-sourced ingredients and eco-friendly packaging Here’s a glimpse into how rhode skin didn’t just enter the market—it owned it. Rhode Skin’s launch was a masterclass in marketing, with the Peptide Lip Treatment selling out within days and a staggering waitlist of 440,000 eager customers. The numbers speak volumes, but what’s behind them? Rhode’s success wasn’t accidental. It was meticulously crafted, leveraging social media hype and influencer partnerships to create a buzz that turned into a roar. Each campaign was a calculated move on the digital chessboard, ensuring maximum engagement and conversion. The Rhode lip case campaign highlights the power of storytelling in marketing. They didn't just sell a phone case; they sold a solution, a convenient and stylish way to keep your lips pampered. Rhode's Coachella photobooth reminds us that big impact can come from simple ideas. The key is to create an engaging experience that aligns with your brand. People crave fun and shareable moments, so focus on that, and watch the brand love grow! Rhode Skin's bath bomb campaign proves that marketing magic lies in going beyond the product itself. They created an experience that was fun, surprising, and perfectly aligned with their brand identity. The collaboration between Rhode and Krispy Kreme is an example of how brands can leverage partnerships to create impactful campaigns that resonate with consumers and generate buzz in the market. Rhode Skin’s journey is more than a success story—it’s a blueprint for viral marketing in the digital age. It shows that with the right mix of data, analytics, and human touch, any brand can shine bright. #marketing #strategy #campaign #brandactivation #pr #rhodeskin #beauty Rudraksha Pawar

How The Ordinary Revolutionized Skincare With A Radical DTC Approach I've recently been captivated by a story in the skincare industry that's a must-share for anyone in the DTC space. It's about 'The Ordinary', a brand that has turned the skincare world upside down with its straightforward, ingredient-focused products. Their journey to becoming a multi-million dollar brand is nothing short of extraordinary, and it's packed with insights for us. Here's the scoop: The Ordinary, part of DECIEM, disrupted the beauty industry with its unique approach: offering high-quality, active ingredients at a fraction of the usual cost. This transparency and affordability struck a chord with consumers tired of overpaying for skincare. But it wasn't just the pricing strategy that set them apart. The Ordinary focused on simplicity and honesty, cutting through the usual marketing jargon and fancy packaging. This authenticity built them a cult following. It shows us the power of transparency in today's market. Their growth trajectory was phenomenal. Leveraging digital channels, they created a buzz in the beauty community, leading to viral success. The Ordinary's strategy highlights the importance of digital presence and community engagement in the DTC model. So, what can we, as DTC operators, learn from The Ordinary? Here are some key takeaways: Embrace Transparency: Be clear about what your product does and doesn't do. Honesty can set your brand apart in a crowded market. Simplify Your Offerings: Don't overwhelm your customers. A focused, well-defined product line can be more effective. Leverage Digital Platforms: Use social media and online marketing to build brand awareness and engage with your audience. Community is Key: Foster a community around your brand. Engaged customers can become your biggest advocates. Innovate Constantly: Stay ahead of the curve. Innovation doesn't always mean new products; it can be about how you present and deliver existing ones. The Ordinary's story is a testament to the impact of a well-executed DTC strategy. They've shown that with transparency, simplicity, and a strong digital presence, a brand can not only succeed but also change the rules of the game. Let's take these insights and apply them to our ventures. Who's ready to be the next game-changer in the DTC world? #DTCRevolution #SkincareInnovation #DigitalMarketingSuccess #BrandTransparency #communitybuilding

🌟 Transform Your Skincare Brand into a Story of Success 🌟 Are you ready to elevate your skincare business to new heights? Dive into our latest blog post, "How to Develop a Winning Product Launch Strategy: Transforming Brand Perception in the Skincare Industry." 🌿✨ This insightful read reveals the secrets to crafting a brand identity that resonates deeply with your audience. It's not just about the products you create; it's about the story you tell and the connection you build. 🤝💡 But why stop at just reading? Take action today! Book an appointment with Metaka Branding Studio and embark on a journey to clarify your message, inspire with your mission, and create a visual identity that narrates the incredible story of your business. 🚀🎨 Don't let your brand be just another name in the crowded skincare market. Stand out, make an impact, and watch as your brand transforms into a beacon of trust and loyalty. 💖🌐 🔗 Read the whole article here ➡ https://lnkd.in/e9JJVy3z #MetakaBranding #SkincareSuccess #BrandStorytelling #BusinessGrowth #BookNow 🌟📈

For make it your skincare brand look luxury and automaticly can grab your higher target customers, you need visually appealing content to keep them engaged and loyal to your brand. Don't worry, I give you some ideas for your next contents and let's get ready to reach the right target customers now! ✨ Need help to create social media strategy for your skincare brand? Get in touch with us now! 🩶 . . . {Skincare brand,Founder’s story Ingredient benefits,Product comparisons Customer transformations Honest reviews,Skincare routines User-generated content,Educational skincare Seasonal skincare tips,Expert interviews} . . . #socialmedia #socialmediamarketing #socialmediamanager #socialmediamanagerindonesia #socialmediamanagerasia #socialmediamanagement #socialmediastrategy #sociamediastrategist #smallbusinessindonesia #smallbusinessasia #femaleownedbusiness #socialmediaagency

I have a love/hate relationship with dupes. As a shopper, love ‘em. Getting a great product at a value always feels like winning! As a brand and packaging designer, well I still don’t hate them. There is a fun challenge designing for a dupe — to make it stand on its own as an alternative rather than a copycat that is borrowing the originals brand equity. Dupes have to work twice as hard to gain trust by proving that they aren’t a watered down wannabe. This is part of why I find this #olaexdupe story fascinating. I won’t spoil the ending, read it for yourself… #packaging #branddesign #consumerbrands