What is a luxury brand seeking when choosing an ambassador from a different field? Like why would a luxury bag/suitcase brand select a presenter from music?
Luxury brands often look beyond their immediate industry when selecting brand ambassadors, and there are several strategic reasons for this:
1. Expanded reach: By partnering with celebrities from diverse fields, brands can tap into new audiences and demographics they might not otherwise reach.
2. Cultural relevance: Musicians, athletes, and actors often represent current cultural trends, helping the brand stay relevant and connected to contemporary lifestyle.
3. Aspirational appeal: Celebrities embody success and glamour, qualities that luxury brands want to associate with their products.
4. Storytelling opportunities: An ambassador from a different field allows the brand to create unique narratives that go beyond the product itself.
5. Emotional connection: Fans often feel a strong connection to their favorite artists or personalities, which can transfer to the brand.
6. Lifestyle alignment: Many luxury brands sell more than just products – they sell a lifestyle. A musician, for instance, might embody the jet-setting, sophisticated image the brand wants to project.
7. Fresh perspective: Collaborating with individuals from different industries can bring new ideas and creativity to the brand's image and product design.
8. Global appeal: International celebrities can help brands expand their presence in global markets.
By choosing ambassadors from various fields, luxury brands aim to create a multi-faceted brand image that resonates with a diverse, affluent audience while maintaining their premium positioning. #brandambassadors #correctmarketing
Lisa for Louis Vuitton. The Maison and Nicolas Ghesquière are pleased to welcome the global music superstar and style icon as the newest House Ambassador, embodying shared values in excellence, culture, and craft. Watch the full film at https://lnkd.in/eswy7mpg
#Lisa #NicolasGhesquiere #LouisVuitton
Customer Service/Sales Executive/Airline Passenger Handling
1moI so much love the essence collection.