Pamela Rasey’s Post

Netflix releasing viewership numbers is going to have massive repercussions in content licensing. Media Owners will get to see the retention value their libraries bring to streaming platforms and adjust prices accordingly. It provides a benchmark for renwed residual discussions to occur, along with the inevitable fight between creators and shareholders as to who should pony up or go without. This is not the new of the streaming evolution, nor is it even the beginning of the end, but it might be the end of the beginning. Media and storytelling future is going to be bright. https://lnkd.in/gZr9Nxw9

𝗡𝗲𝘁𝗳𝗹𝗶𝘅 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 Netflix will now release self-reported numbers twice yearly. The report will include hours viewed, the premiere date and whether the title was available for viewing globally. The report will cast light on global trends in comparison with the more observable local ones. It would be strong data for other streaming services to be gauge the popularity of licensed content and genres on Netflix and it’s popularity on their platforms. It will also allow them to take corrective measures. Be it foresight for upcoming industry regulation. This is a This is a welcome and bold from Netflix. This show confidence also in their ability to make their data public like this. More data makes the industry better. In some industries in the EU, it is a material requirement to make data public for consumer benefit/risk management. You can download the report at this link https://lnkd.in/dJ5Mz5dx #streaming #ott #netflix #disneyplus #hotstar #media #enetertainment #medianandentertainment #data #policy #content #contentmarketing

Netflix is finally lifting the curtain! In a bold move to dispel the mystery around its viewership numbers, the streaming giant will now publish a detailed report every six months, revealing what's hot and what's not. Ted Sarandos the co-CEO, says it's time to turn the lights on for creators, viewers, and the media. So, get ready for some binge-worthy statistics along with your favorite shows! #NetflixTransparency #StreamingInsights #IndustryGameChanger 🎥📊🍿

“What We Watched: A NETFLIX Engagement Report” This is a comprehensive report of what people watched on Netflix over a six month period, including: Hours viewed for every title — original and licensed — watched for over 50,000 hours; The premiere date for any Netflix TV series or film; and Whether a title was available globally. In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. Over 60% of Netflix titles released between January and June 2023 appeared on our weekly Top 10 lists. So while this report is broader in scope, the trends reflected in it are very similar to those in the Top 10 lists. READ MORE including a link 🔗 to the FULL REPORT via the #Netflix webpage below 👇🏾 #OTTReport #Streaming #StreamingWars https://lnkd.in/gUV7xd-T

Yesterday was a big day for the future of data transparency in streaming. Netflix, for the first time, released a comprehensive report of what people watched on their platform over a six month period. Y’all this is huge. The release sets the expectation that we should see one of these reports from Netflix every 6 months. 👏🏽 The excel includes: • Hours viewed for every title — original and licensed — watched for over 50,000 hours • Premiere date for any Netflix TV series or film • Whether a title was available globally This is really exciting and imo it is a step in the right direction. I can’t help but to think that if WGA and SAG AFTRA didn’t strike this year, this wouldn’t have been possible. ✊🏽 Rising tide lifts all boats, y’all. Here is the link to the report: https://lnkd.in/gygHtaWu

Young audiences are driving the #watching Netflix trend, and now there's a way to tap into their interests! With a list of the top 18,000 (!) titles popular on Netflix, your brand can gain insight into what content is driving viral trends among young consumers. Check out the list and get inspired! #Netflix #trending #youthculture

🎞 For the first time ever, it is possible to know globally what exactly are your #genz and #genalpha consumers watching on Netflix: What We Watched: A Netflix Engagement Report - was released yesterday. 🗞 Why this is news? In the past Netflix never gave a full report about the watch time of titles, only top lists. Now, there is are Jan-June watch time list of 18 000 titles available! 😎 Teen titles are very high on the list; "#Wednesday" (500M+ hours watch time), #outerbanks (400M+ hours), XO Kitty (200M+ hours) 🌎 Non-English content generates more than 30% of the watch time 🤝 The list reveals what titles are viewed by your young consumers and helps you think of the collabs, trends and topics related globally. #trends #streaming #collabs #insight #watching #binge #brandbuilding https://lnkd.in/gUV7xd-T

This is our first peep behind the curtain of online streaming. Despite the level of detail these online services must possess on its audiences viewing habits, data has been notoriously scant. The excuse from the streaming services has been that the details are çommercial-in-confidence. However the cultural and financial impact of these juggernauts on screen production makes it imperative that they are open to question. The second half of the press conference was devoted to questions from the press to Netflix management. Let's hope this is the start. https://lnkd.in/erek8u8P

What we watched: a #Netflix engagement report. This is a comprehensive report of what people watched on Netflix over a six month period from Jan to Jun23. #marketing

Netflix shared this week specific viewing numbers on its most popular shows from the first half of this year, something it has never done before. Netflix for the first time, has provided information about what people are watching more than any other streamer except YouTube. And seems they will go further by committing to publish from now on twice a year the “What We Watched: A Netflix Engagement Report”, being a comprehensive report of what people watched on Netflix over a six month period, including:  * Hours viewed for every title — original and licensed — watched for over 50,000 hours. * The premiere date for any Netflix TV series or film. * Whether a title was available globally. In total, this first report covered more than 18,000 titles — representing 99% of all viewing on Netflix from January to June 2023 — and nearly 100 billion hours viewed. Not only did Netflix share these detailed numbers report, but it even provided them in an Excel file, which is essentially inviting people to analyze the data for insights. This is a giant leap for Netflix and and for the VOD industry, and a way forward to share customer engagement data from now on transparently and publicly. #Netflix #VOD #Data #customer_engagement #Analytics