Paige Peterson, MSMK’s Post

It doesn’t matter if you’re an introvert or an extrovert. It doesn’t matter if you’re starting out or have been in business for years. It doesn’t matter if you’re male or female. The fear of looking inferior can impact anyone. And when it comes to marketing yourself online. That fear increases tenfold. And so you go into protection mode. Doing everything you can to avoid being exposed. Some choose to outsource - get someone else to write their content for them. Some choose to use Chatgpt - copy, paste, post, done. Some choose to repost others’ content rather than their own. Some choose to keep it strictly business - This is what my audience are interested in so I’ll just talk about that. Some choose to take images next to things that give the impression they’re more successful than they are. I’ve done them all 🙈 And none of them resulted in a significant uplift in leads. The only result I really got was one of disappointment. From looking at what was on my feed, dying a little inside. Because you know the truth. That what is on display to the world is a fraction of what you’ve got burning inside you. And it’s frustrating because you desperately want to share your ideas, knowledge, and opinions. Just like you do with your family and friends. But how can you show up and share online without feeling like you’ve been caught with your pants down? Next week, I’m bringing together a select great group of peeps to show them exactly how to effortlessly express their genius in their marketing to attract the RIGHT clients, sign your first LinkedIn client, and embed a system to secure 2-3 clients a month over the next 14 weeks. Without feeling exposed, hustle and hype, or complex strategies. If you’re ready to stop relying on referrals, networking meetings, and being the worlds’ best-kept secret, drop me a DM and I’ll send you the details. x

If you have made $0 on LinkedIn this is for you. (this has the potential to make you $$$$$!🔥) Start writing to your ideal buyer. Here's how: 1. Map out your ideal buyers. Answer the following: (1) What position(s) are you targeting? (2) What are their values and beliefs? (3) Where in world are they located? (4) Which industry they belong to? (5) What is/are their objection(s)? (6) What are their pain points? (7) What's their income level? (8) What's their age group? (9) What are their desires? (10) What's their gender? 2. Find out the inner triggers that drive them to take action. Action like: ↳ Following you ↳ Booking a call with you ↳ Buying from you, etc etc. 3. Using the above info, create content. ↳ That provides real value. ↳ That solves THEIR problems ↳ That provides doable solutions. 4. Repeat point #3 for 3 - 6 months with zero expectations. Your ideal clients want to find you. Stop wasting time and start writing to them. 🌿🌿🌿 📌 Are you a service provider or b2b founder who wants to start driving High ticket leads to your inbox through LinkedIn content & Warm outreach? Comment or DM me YES, and I’ll send you the details

𝐖𝐨𝐫𝐫𝐢𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐧𝐨𝐭 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐯𝐢𝐚 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬? Here's why You are too focused on getting it from a few platforms, you are not focusing on all the platforms available out there. Try this instead: - Use social media platforms - Learn how to sell without selling - Learn sales & marketing along the way - Learn how your services can help clients - Engage in groups and solve people's problem - Post what you have applied so far in your career - Follow top client acquisition structures from online resources - Focus on posting content that helps your ideal client solve their problem - Understand the pain points of your audience and post about them on social platforms 𝘿𝙤 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩𝙡𝙮 Become obsessed with the process and apply it. 𝙊𝙣𝙘𝙚 𝙮𝙤𝙪 𝙙𝙤 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨, 𝙙𝙤 𝙩𝙝𝙚 𝙛𝙤𝙡𝙡𝙤𝙬𝙞𝙣𝙜 - Share what has helped you along the way - Teach others what has worked for you so far. No matter how experienced you are, provide value along the way P.S: What methods are working best for you?

Followers are great…but they’re not going to pay your bills 🤔 A new follower who has just discovered you is right at the top of your sales funnel. Now you need to take them on a journey. 👇 ✅ understand their struggles and speak to these ✅ be approachable and conversational in your content (like you would in real life!) ✅ be engaging or you’ll quickly blend in and get lost. ✅ be inquisitive and tell stories, ✅ be consistent and instantly recognisable! ✅ build trust and credibility - which can sometimes take a while ✅ tell them what you want them to do - don’t be confusing in your content! ✅ regularly explain how they might be able to work with you - give them opportunities to reach out. And actively build your network - connect with interesting people, and have chats with a diverse range of people. Opportunities often come from the most unlikely places! Being visible is the key! Be the first one that comes to mind in your space. What would you add here? Are you falling short on any of these? - - - - - - - - - - - - - - ➡️ If you’re hitting barriers with your marketing and want to find an easier way to get visible and generate more leads, then DM me the word STRATEGY and let’s chat.

I recently declined a sales call. I saw a gap in the founder’s content. I wanted to help with the gap. His content was brilliant other than the gap. He posted twice a week. He was lacking personal stories and I wanted to help him with the same. He mentioned he was short of time. Therefore he never put up such content. He did not want to share his personal experiences as he didn’t want to make it public. Which is fair but with his learning, he could build a community of his own. The rest of the content was his marketing learnings. He didn’t want to put in 15 mins a week due to his busy schedule. He asked me to gather content from the internet and write about it. According to me, I have never worked that way and I thought it wasn’t the right way. Hiring me was to get the authenticity of a particular founder and his daily life. If gathering information from the internet was the take? Would that show the opinions of the founder? Will that showcase the founder’s story? Will that showcase the founder’s authentic self? Will that showcase the founder’s values? Removing those 15-20 mins might be difficult but your thoughts will help you stand out from the crowd. Using authentic content for personal branding is the way to do it. At this point, the client and my values did not align therefore I refused to work with him. Honestly, I found it difficult as well because I never worked that way. Have you declined a sales call because your values did not align with the client? I’d love to hear your story! #personalbranding #authencity #sales #founder

Struggling to get your ideal clients to notice your content? Here’s my approach that consistently brings my ideal clients to my profile and keeps them coming back. 1. Follow leaders in your niche. Identify top creators who share valuable insights in your industry. 2. Engage with relevant posts. Find posts that discuss similar services or topics you focus on. 3. Leave thoughtful, value-packed comments. Take the conversation deeper by providing useful insights, not just one-liners. 4. Identify potential clients in the comments. Look at the commenters—these are the people who are engaged in your niche! 5. Start a conversation. Reply to their comments with meaningful feedback or questions that add value. 6. Do a profile scan. Check if their profile matches your Ideal Client Profile (ICP). 7. Engage on their content. Leave thoughtful comments on their recent posts. Show them you care about their work too. 8. Send a connection request with a personal note. Build genuine relationships with a friendly, personalized message. 9. Build rapport through DMs. Instead of selling, get to know them—this is key to creating trust. 10. Be consistently valuable. Share content that speaks to their pain points and shows how you can solve their problems. By focusing on building connections first, you’ll not only gain loyal followers but also position yourself as the go-to expert when your services are needed. 𝐁𝐨𝐧𝐮𝐬 𝐓𝐢𝐩: 𝐃𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐬𝐞𝐥𝐥—𝐨𝐟𝐟𝐞𝐫 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬. 𝐓𝐡𝐞𝐬𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐧𝐞𝐞𝐝 𝐲𝐨𝐮𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲’𝐥𝐥 𝐝𝐞𝐟𝐢𝐧𝐢𝐭𝐞𝐥𝐲 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮 𝐢𝐧 𝐦𝐢𝐧𝐝 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐚𝐫𝐢𝐬𝐞𝐬. 𝐀𝐧𝐝 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝 𝐰𝐡𝐨 𝐭𝐡𝐞𝐲 𝐭𝐫𝐮𝐬𝐭. Putting in the effort upfront will bring you results over time. Consistency is key! If you find this information helpful, share it with your friends. P.S. How do you find and engage with your ideal clients?

How I Improved my LINKEDIN HEADLINE in 60 Seconds You've got the experience, the skills, and the drive, but does your LinkedIn headline reflect that? No The first thing people see, yet so many professionals overlook its power. Your headline is more than a job title, it's your professional banner and most of this problem lies with having a generic headline "Experienced marketing professional" or "Dedicated financial advisor" might describe what you do, but it doesn't make you stand out, it's just like you wearing a camouflage Here's the thing 📍Start with specificity, what niche do you excel in? What unique value do you bring? This is about you being seen and remembered. 📍In the next 60 seconds, think of keywords. What would someone type into LinkedIn's search bar to find a professional like you, and embed those terms in your headline what matters is you popping up on the page 📍Show your impact. Instead of "Sales Manager," how about "Sales Manager | 300% Growth Achiever | Tech Industry Innovator"? This doesn't present you as a title, you're a story of success and innovation. 📍Your headline is your story in a nutshell. It's your chance to tell LinkedIn who you are and what you're about in just a few words. Make those words count and make them so compelling that they can't help but click to learn more. In these 60 seconds, you can transform from a label to a personal brand. Ready to make your mark? I'm Faizat Hussein, I help redefine branding and content strategies for better niche positioning, follow and DM to collaborate. #LinkedInTips #PersonalBranding #HeadlineMakeover

Creating and publishing posts and getting no response is frustrating. There are only 2 reasons your posts are getting very few likes, comments, impressions... 1. You don't have the right people in your connected network. 💡 Your posts are primarily show to your 1st degree connections when they're scrolling their feed. People outside your network are not seeing your posts. 💡 If you're recruiting, you need to be connected with people who are likely to be your ideal candidates. 💡 If you're selling, be connected with your ideal customers. 2. Your posts might genuinely suck. People are only interested in your posts if they find them valuable. 💡 Write about your customers, their problems and how you help them transition from where they are now to where they want to be. 💡 Serve. Don't sell. People are here to learn, not buy. 💡 Most people honestly don't care about your company's latest award, your analyst rating, your latest release or new widget. They care about solving their own problems. If you truly have your reader's best interests at heart, it'll show in your content. The same is true if all you're looking to do is extract value for yourself. Give value abundantly before you ask for anything in return. You don't have to answer this in the comments, but at least think about it: Are your posts truly serving your followers on this platform? 🤷

I reach 100,000+ people weekly with just my posts. (8 months ago, I’d be lucky to reach even 5000) What changed? I started using a mini-mission statement for every post I wrote: 1) Who is this for? ↳ B2B founders 2) What is it about? ↳ Founder-led marketing 3) How does it benefit them? ↳ Helps them drive business results 4) What do I want them to feel? ↳ Educated, informed and curious 5) What action do I want them to take? ↳ To follow/connect or book a call TA → Topic → Benefit → Emotion → Action = Clarity And that’s all it takes to write content that sticks. ♻️ Found this helpful? Repost and help your network!