Oxbow Rum Distillery’s Post

My brothers and I grew up in the beer business with the Jacob Leinenkugel Brewing Company in Chippewa Falls, WI. One of the lines that my brother, John, and I share is that there really aren't any new ideas in the beer business. I can think of a couple. Miller Lite repositioning a diet beer that they bought from Meister Brau to market it to thirsty beer guzzling men via their "Great Taste. Less Filling." campaign is one. Another is a wave of innovators like Ken Grossman, Pete Slosberg, Jim Koch, Kurt and Rob Widmer, and Paul Shipman brewing and selling "micro" beers that were different in flavor profiles from the mostly pale yellow, fizzy lagers of the 80's. Microbrewing later became today's craft beer business. One of my favorite beers in our parent company's (Miller Brewing Company) portfolio was Miller Genuine Draft. Its "Get Out of the Old, Get into the Cold" advertising campaign was iconic featuring great rock-n-roll soundtracks and scenes that showed MGD cooling down any hot situation. https://lnkd.in/d-F_g4bk This Super Bowl, Coors Light returns with its "Chill Train". I can't help but notice the similarities to MGD's campaign over 34 years ago. Perhaps there aren't any new ideas in the beer business. #superbowl #beerindustry #advertising https://lnkd.in/dVjgRpSw

“Powerful, open, optional, and at the forefront of the modern data lakehouse stack, there’s a lot to love about the Icehouse.” This article is THE step by step guide. It quite literally grabs you by the hand and walks you through the layers of Ice House. No selling, No leveraging, All information. I highly suggest taking the 4 minutes and reading through!

Interesting notes on Bowmore here.

Businesses should think about things they need to talk about again and again during the sales or onboarding process, and then consider how putting that on video can help to save costs and make things more consistent and polished. The Sugarman Of Vermont, LLC needed a video to tell their story (and the broader story of maple) to restaurants and sales teams around the country. Video to the rescue! #commercialvideo #videography #businessvideo #vermontstories #vermontbusiness

Whatever your plans for this holiday weekend, we thought you might enjoy this classic blog post.

The longer I work in marketing the more sure I become of 3 things... 1️⃣ Don't be sure of anything 2️⃣ Brands boil down to distinction and great storytelling 3️⃣ Content isn't king, Product is. Let's play devil's advocate here... In some cases, content is what you need to make up for lack lustre products or services that don't quite hit the target. Don't get me wrong, content builds brand awareness - but for challenger brands to be effective at that, you need to pay to be the loudest voice in the room, or you need to be the one that resonates best. If you can resonate best with your marketing, because you are so in tune with your consumer audiences...then your product would be good enough to not need it 😉

!JuneShine Acquiring Flying Embers! *Breaking this a.m. in Craft Business Daily*: A pair of budding beyond beer brands are coming together, as JuneShine has announced the acquisition of Flying Embers. The purchase, which is set to close in coming days, is “an all-stock transaction” and is exclusive to the Flying Embers brand, trademarks and distribution rights. The combination of portfolios makes for a dominant player in the hard kombucha category and beyond beer: The two brands together will now represent “63% of all hard kombucha sold” in total U.S., “the 14th largest beyond beer & spirit based RTD brand family” across the States, and the “6th” biggest beyond beer & spirit based RTD brand fam in California, per announcement this morning. All in, JuneShine will now be about a 116,000-barrel or 1.6 million case supplier. Three interesting points from the article: 1.    The deal is for Flying Embers brand, trademark, and distro rights, not the FE brewery. This is about consolidation for efficiencies, scale, profitability “Our brewery’s not as nice as theirs,” Greg said. “They have a Ferrari, we have an old Tacoma,” he quipped, but the old Tacoma “gets the job done and it can make [Flying Embers] product” in a “very efficient” manner. After the deal, “we’ll probably be at about 75% capacity,” Greg said of their production facility in Scripps Ranch. “I think there’s some levers we can pull to increase our capacity, but yeah, we’re starting to fill the space out.”   2.    They don’t plan to immediately align wholesaler footprints. Flying Embers in in more states than JuneShine, but in common markets, they have “pretty good wholesaler overlap,” say Greg and Forrest.  “I don’t anticipate making any immediate changes to that,” said Greg, as they find it “disruptive.”   3.    Flying Embers founder Bill Moses (who also co-founded probiotic beverage co. Kevita and sold to PepsiCo in 2016) will be part of a newly created board of directors, along with co-founders Forrest Dein and Greg Serrao. But what about Beam Suntory’s previous funding in Flying Embers? It appears that investment will simply carry over. Bill Moses tells CBD in a statement that “Beam Suntory is a shareholder in Flying Embers and will therefore have an interest in JS Brands.”   Here’s a couple throwbacks (!!) to our Beernet Radio pods with both companies: JS with Greg Serrao and Forrest Dein, and FE with Bill Moses and Liz Tomic, both episodes two years old. Here's to the future. https://lnkd.in/gcUEceus https://lnkd.in/gY7Pr8Ze

oops-a-daisy.. did I forget to mention my key take-aways from last year(which nobody has asked for, ofcourse 😅) 1. Read-read-read- slow is fine but pick something to read 2. the glass of whisky should have some space for someone to top-up 3. Done is better than Perfect #learnings

Simple and effective.

Absolutely LOVE how 2024 is turning into the year of women’s sports. Here are just a few highlights thus far: 1. The Women’s March Madness Final Four game between Iowa and UConn had the largest audience of any basketball game in ESPN history. 2. The Ladies Professional Golf Association (LPGA) has 1,100 sponsorship deals, creating a 25% increase from previous years. 3. At the end of 2023, the National Women's Soccer League (NWSL) secured a $240 million domestic TV sponsorship deal with CBS, ESPN, Amazon, and Scipps. This deal is 40 times larger than previous agreement. 4. According to financial analysts at Deloitte, elite women’s sports will generate $1.28 billion in 2024 - this is an increase of 300% from three years ago. 5. Selfish plug - Dallas is now going to have a professional women’s soccer team called Dallas Trinity FC and they will be playing in the Cotton Bowl Stadium! (Season Membership Deposit secured) I’m very excited to continue to see the growth in women’s sports and to see how these elite athletes are impacting the next generation. #EqualPay #CaitlinClark #DallasTrinityFC #Gatorade #LPGA #NWSL