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You may be surprised to learn the frequency with which #physicians change how they feel about #medications or treatments, and even their prescribing choices, based on information they’ve seen on #socialmedia. That’s because social media platforms can provide #doctors with information that helps them with patient care and with advancing their clinical work. Many physicians today also want to be recognized as health #influencers and are building large followings on social media by sharing their lives as #healthcare professionals and delivering trusted medical advice to patients. My latest report “US Physicians on Social Media” examines these trends, giving #pharmaceutical brands detailed information on: ◾How doctors are using social media today ◾And how pharma #marketers can more effectively connect with physicians on various social platforms. A few nuggets from the report to tease (link for clients in the comments): ◾ Many clinicians find social media to be a useful professional tool. Just 22% of doctors completely dismiss social media as a resource. ◾ Nearly half (49.0%) of physicians use walled garden social forums (Doximity, Sermo, etc.) at least once a week. Mainstream social media sites are used less frequently for clinical purposes. ◾ 92% of pharma marketers consider social health influencers to be a valuable resource for connecting with providers, and 56% included digital influencer campaigns in their 2023 budgets. Many thanks to M3 MI / Kantar Media Healthcare Research, LiveWorld, Sermo, CMI Media Group, Casey Ross & others for all your help putting this report together!

Your brand can target patients likely to have coverage for your therapy and educate the HCPs seeing these patients. Why is this strategy important? It leads to more efficient and effective ad spend that accelerates Rx lift. Learn how Swoop converges provider and patient targeting based on what will likely happen in their health journey. https://lnkd.in/gSEVK5xx

Pharmas are underutilizing social media to communicate with doctors and patients, HCPs say Introduction Pharmaceutical companies aren’t taking full advantage of the captive audiences that can be found on various social media platforms, according to doctors who have become experts in the space. In a survey of healthcare providers representing more than a dozen specialties by the physician influencer marketing agency MedFluencers, nearly 90% said they believe the pharma industry is underutilizing social media as a method of communication. 85% of the doctors surveyed said they’d had patients mention social media posts during their appointments.And it’s not just patients who are looking to social media for health purposes: More than 90% of the physicians surveyed said they’d be open to learning about new drugs and devices via those online platforms opening up a new pathway for pharma outreach to the more than 50% of doctors who said they prefer not to have drop-in visits from sales reps and the almost 40% who reported avoiding the typical pharma-sponsored key opinion leader lectures. Conclusion There is a growing need to connect with audiences using social media for discovering symptoms, healthcare, and treatment options. HCP influencers skilled in creating compelling content are crucial to meeting these marketing goals,” said Corey Martin, managing director of creator marketing and influencer at Lippe Taylor. Patients are on social media, and they trust the content. It’s up to us as HCPs to provide accurate and engaging information to combat misinformation,” Sanjay Juneja, M.D., MedFluencers’ president of innovation, said in a statement. “It’s time for pharma to step up. Patients and HCPs are here!” #PharmaSocialMedia #PharmaMarketing #HCPMarketing #PatientCentricMarketing Read more here: https://lnkd.in/e2bDJRRB

"Pharmaceutical companies aren’t taking full advantage of the captive audiences that can be found on various social media platforms, according to doctors who have become experts in the space. In a survey of healthcare providers representing more than a dozen specialties by the physician influencer marketing agency MedFluencers, nearly 90% said they believe the pharma industry is underutilizing social media as a method of communication. For one, they suggested that patients may be getting a significant portion of their health information from online content, as 85% of the doctors surveyed said they’d had patients mention social media posts during their appointments. “Patients are on social media, and they trust the content. It’s up to us as HCPs to provide accurate and engaging information to combat misinformation,” Sanjay Juneja, M.D., MedFluencers’ president of innovation, said in a statement. 'It’s time for pharma to step up. Patients and HCPs are here!' And it’s not just patients who are looking to social media for health purposes: More than 90% of the physicians surveyed said they’d be open to learning about new drugs and devices via those online platforms—opening up a new pathway for pharma outreach to the more than 50% of doctors who said they prefer not to have drop-in visits from sales reps and the almost 40% who reported avoiding the typical pharma-sponsored key opinion leader lectures. To help pharmas better reach those audiences on social media, MedFluencers touted alongside the survey results its ongoing partnership with marketing agency Lippe Taylor to help connect drugmakers with physician influencers. Together, they’re aiming to guide pharmas through the complicated landscape of social media marketing, spanning rules around medical regulations and sponsorship disclosures, as well as influencer partnerships and rates. 'There is a growing need to connect with audiences using social media for discovering symptoms, healthcare, and treatment options. HCP influencers skilled in creating compelling content are crucial to meeting these marketing goals,' said Corey Martin, managing director of creator marketing and influencer at Lippe Taylor." #pharma #pharmasocialmedia #healthcaresocialmedia #getwiththetimes

Pharmaceutical companies have a significant opportunity to harness the power of social media, as highlighted by MedFluencers and Lippe Taylor. Nearly 90% of healthcare providers believe that pharma underutilizes social media for communication, while patients increasingly reference online content during appointments. This gap presents a unique challenge and an immense potential for growth. At Healogix, we specialize in life-science market research and offer a range of methodologies to address these challenges. Our primary market research tools, Memorable Moments and Memorable Message, provide valuable insights into healthcare professionals' (HCPs) and patients' behaviors and perceptions. These methodologies allow us to gather nuanced feedback, enabling pharma companies to tailor their social media strategies effectively. By leveraging our comprehensive research techniques, pharma can better navigate the complex social media landscape, connect with HCPs and patients, and combat misinformation. Collaboration with HCP influencers, as suggested by MedFluencers, can be further optimized with data-driven strategies, ensuring that content resonates and adheres to regulatory standards. Together, we can bridge the gap between pharma and social media, creating informed, trusted, and impactful communication channels. #Pharma #SocialMedia #MarketResearch #Healthcare #Healogix #HCPInfluencers #PharmaceuticalMarketing

📱🏥 Let's explore insightful Social Media in Healthcare statistics! Discover data on the use of social media for patient education, the impact of social platforms on healthcare marketing, and the trends in telehealth communication. Dive into insights on the role of social media influencers in promoting health awareness, the challenges in maintaining patient privacy online, and the future of digital healthcare engagement. Join the conversation on the benefits of social media for healthcare organizations, the importance of online patient communities, and the advancements in virtual healthcare services. Let's delve into Social Media in Healthcare statistics and the digital transformation of the healthcare industry. 📱 Use of social media for patient education, impact on marketing, and trends in telehealth. 📱 Role of influencers in health awareness, patient privacy challenges, future of digital healthcare. 📱 Benefits for healthcare organizations, online patient communities, and virtual healthcare services. 📱 Digital transformation of the healthcare industry. #SocialMediaHealthcare #HealthcareMarketing #PatientEducation #TelehealthCommunication #HealthAwareness #PatientPrivacy #DigitalHealthcare #HealthcareEngagement #HealthcareOrganizations #PatientCommunities #VirtualHealthcare #HealthcareTransformation #HealthTech #HealthcareTrends #DigitalMarketingHealthcare #HealthcareInnovation

In healthcare, accurate diagnosis is the first step towards effective treatment and saving lives. In performance marketing, precise targeting is crucial for reaching the right audience and driving meaningful results. At Batti Jalao, we leverage data-driven strategies and cutting-edge technology to help healthcare providers: •⁠ ⁠Reach the right patients with the right message at the right time. •⁠ ⁠Educate and empower patients to take charge of their health. •⁠ ⁠Drive patient engagement and encourage them to seek timely diagnosis and treatment. •⁠ ⁠Ultimately, contribute to saving lives and achieving your healthcare goals. #WorldPatientSafetyDay #ImprovingDiagnosis #PerformanceMarketing #HealthcareMarketing

Did you know that how trigger-based messaging targeting specific HCPs can drive up to 32% script lift? Thomas Shea in a latest article with @Spiceworks shares how harnessing the power of real-time clinical data to deliver trigger-based messaging to HCPs at critical moments of care can directly impact script growth and improve patient-physician interactions and patient outcomes. Read now: #PatientCare #HealthTech #DigitalHealth #HealthcareInnovation

Trying to reach HCPs via Linkedin? I hope you didn't forget to set your KPIs first. To help you with that, I've put together a few benchmarks that can be useful. Remember benchmarks are only giving a general direction. - Healthcare data is not the same as HCP. - Dermatologists is not the same as Oncologisits. - German are not the same as Spanish. But these benchmarks will at least give you an order of magnitude to know what to expect on the platform. If you are way below those benchmarks, it's probably time to check your campaign setup. The messaging is key of course, but check also the targeting that was used and the profile of ads viewers. This is very often wrongly setup in campaigns I've assessed. Also, don't forget to track engagement outside of Linkedin. What happened when people landed on your website, did we really raise awareness through our campaigns, etc.? What's your one tip to improve HCP linkedin campaigns?

Sign up now for this LIVE complimentary webinar OR to secure your free copy to learn the importance of updating HCP targeting strategies and adapting to the changing healthcare landscape. Topics in this presentation include: The impact of healthcare trends on HCP interactions and the importance of evolving HCP targeting strategies to stay ahead in the competitive life sciences market How to use medical claims-based intelligence for comprehensive market analysis, label expansion, territory sales planning and key opinion leader (KOL) assessment to effectively modernize marketing and sales efforts How utilizing practitioner and facility code-level claims data can refine HCP target lists #dataanalytics #clinicaldata #marketing #claimsdata #datascience #commercialization #heor #marketaccess #complimentarywebinar https://lnkd.in/gEcZ3Jq9