Earlier this week, Margie Zable Fisher, MBA, published a fantastic article for SUCCESS Magazine about cold calling. In the article, which we'll link in the comments, you'll find wonderful insights from several research reports, Leslie Venetz, and Orum's 2023 State of Sales Development report. We recommend checking out the entire piece, but here are some notes that stick out: ✨ They note the best times to call are 5-5:00 pm, followed by 8:00 am. Bonus stat: Orum data shows that the best time to book a meeting with a decision maker is also 8:00 am, so hit those phones early. ✨ Leslie notes the importance of leaving voicemails as a way to offer additional information about your company and platform. Bonus stat: Orum data shows that leaving voicemails increases future pickup rates by 25. We use AI to automate voicemail drops, saving you hours of time each week. ✨ They note that it can take 15 touchpoints to connect with a decision maker and highlight the importance of an allbound/omnichannel approach. Bonus stat: Data from our 2023 State of Sales Development report and our upcoming 2024 edition notes that the phone, social media, and email are the top three channels. Leslie notes these are her recommendations in the piece as well. Bonus, Bonus stat: While this multichannel approach is crucial, Orum data shows that, overwhelmingly, the last touchpoint used before booking a meeting is the phone. The phone remains a dynamic and essential part of any successful seller's tech stack, but you do need to be strategic to improve pick-up rates. Orum has the data, the insights, and the platform to ensure you can do just that.
Phone is by far the most reliable and top producing channel. It’s also the hardest and easiest to talk 💩 about but any real seller knows - phone is best!
We're taking notes. 📝
Adam Sockel can you drop me that stat on VMs increasing future pick up rates?
See the full SUCCESS Magazine article here: https://www.success.com/does-cold-calling-work/