Orum 🥇’s Post

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Can you create instant credibility in your cold call openers? Every sales rep knows that momentary pause after you share your opening line with a prospect. That pause right before they say, "Wait, who is this? Why are you calling?" If you want to convert more cold call opens into cold call conversations, work to create credibility by giving prospects something they can connect with immediately. Have case studies and stories ready to share about companies in their industry, a company that shares an investor with the prospect, or one they compete with to create FOMO. Give them a reason to want to learn more.

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