Two major forces are changing SaaS monetization:
💨 Economic headwinds: Software companies monetizing on seats are facing a tough macro environment, leading to a significant slowdown in headcount growth.
🤖 GenAI revolution: We're witnessing unprecedented innovation in GenAI, fundamentally changing how we deliver value to customers.
The result? A perfect storm driving rapid experimentation with AI monetization strategies.
As a revenue leader, you're probably asking: How are other teams adapting their pricing models to these new AI-powered products?
We partnered with the PricingSaaS team to survey the industry and uncover the latest AI pricing cheat sheet.
The three main strategies they found:
➕ Add-on: This strategy involves selling AI capabilities as an additional feature pack for an extra fee on top of your core product offering.
🚀 New AI Product: With this approach, you launch a brand-new, standalone AI product that can be cross-sold to your existing customer base.
📦 Existing Tiers: This strategy leverages your current product tiers to introduce and monetize AI features within them.
Check out the cheat sheet in the comments.
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