Buckle up, pharma marketing innovators! The healthcare landscape is evolving at a breakneck speed, and one question echoes in every mind: What trends should pharma marketers be watching in 2024? We've tapped our most visionary leaders at OptimizeRx to share their predictions on the forces driving pharmaceutical marketing in the coming year, starting with our CEO, Will Febbo: "In 2024, I believe HCP marketing will truly become data-driven and clinical in orientation. HCPs have been vocal about their need for less 'spam' and more relevant, value-add brand information for decades. But today, the difference is that pharma can finally connect patient data to drive content relevancy, then deliver that content during specific care decision windows. As a result..." Read more: https://bit.ly/3tRRXgS
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TA-Manager at Resonacle | Global Pharma Hiring Experts | Building High-Performing Workforces | Leadership Hiring |
🚀 Discover the Latest Trends in Pharma Marketing! 🌟 1. **Digital Revolution**: Embrace online platforms for targeted marketing and engagement. 2. **Personalized Medicine**: Tailor treatments for better patient outcomes. 3. **Patient Empowerment**: Shift towards patient-centric approaches. 4. **Value-Based Pricing**: Highlight product value for cost-conscious healthcare. 5. **Influencer Collaboration**: Partner with key opinion leaders (KOLs) for impactful messaging. Stay ahead of the curve in pharmaceutical marketing! 💡 #PharmaTrends #DigitalHealth #PatientCentric #InfluencerCollaboration
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Our 2024 predictions on the forces driving pharmaceutical marketing continue! Here's the perspective of OptimizeRx's SVP of Client Strategy & Program Management, Brendan Merrell: "The trend in pharma digital marketing that has me most excited in the year to come is ‘making good’ on the oft used, 'right message, right time' approach. Historically, in HCP digital marketing the ‘right message at the right time’ has referred to using point-in-time data, a physician NPI number, a NDC code or codes, ZIP codes etc. to reach an audience when a member of the audience takes a specific action, and therefore the ‘right message’ is delivered. But was it really delivered at the right time?" Read more: https://bit.ly/3S6O5jX
2024 Pharma Marketing: Improved Execution Through Data and Technology
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I asked AI a simple question- How does POC help Marketers : Point of Care marketing benefits pharmaceutical strategies by providing an optimal contextual setting. Advertising in doctors’ offices and pharmacies boosts brand awareness and aligns the company’s image with trusted medical professionals. This approach enhances credibility and trust, leading to better engagement and outcomes. Linda Ruschau in action PatientPoint® Point of Care Marketing Association #patientempowerment #trustyourHCP
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Check out my recent conversation with Amanda Powers Han of Greater Than One (also a member of the PE EAB!) about improving DE&I in healthcare marketing to reach diverse audiences on a deeper level. Listen below!
Amanda Powers Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more 🎙️ https://lnkd.in/e2q-Kzgc #pharmaceuticalmarketing #pharmamarketing #marketingandadvertising #diversityequityinclusion
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Two words that are very important in precision HCP and DTC targeting: #Data and #Technology
Our 2024 predictions on the forces driving pharmaceutical marketing continue! Here's the perspective of OptimizeRx's SVP of Client Strategy & Program Management, Brendan Merrell: "The trend in pharma digital marketing that has me most excited in the year to come is ‘making good’ on the oft used, 'right message, right time' approach. Historically, in HCP digital marketing the ‘right message at the right time’ has referred to using point-in-time data, a physician NPI number, a NDC code or codes, ZIP codes etc. to reach an audience when a member of the audience takes a specific action, and therefore the ‘right message’ is delivered. But was it really delivered at the right time?" Read more: https://bit.ly/3S6O5jX
2024 Pharma Marketing: Improved Execution Through Data and Technology
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Our team is leading the way with their insights! 🔮 "In 2024, brace yourself for a paradigm shift in HCP marketing. It's all about becoming data-driven and clinically focused. HCPs have spoken out for years, craving less 'spam' and more pertinent, value-packed brand info. The game-changer? Pharma can now weave patient data into the fabric of content, ensuring relevance and delivering it precisely when decisions are made. 📈✨" - William Febbo Febbo, CEO of OptimizeRx Curious about the future of pharmaceutical marketing? Dive deeper into our teams' predictions at https://bit.ly/4aBPA1K
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Strategic Business & Sales Catalyst | Pharmaceutical Industry Expert | Author | Consultant Trainer. Authored 2 Books – ‘Growth Mindset’ & ‘Future Intelligence’ on pharmaceutical sales and marketing published on Amazon.
In the current scenario of the healthcare dynamics and increasing competition, pharma companies are indeed looking for innovative ways to engage with doctors beyond traditional methods like visual aids, leave-behind literature (LBL), product reminder cards, and promotional gifts. To stand out in the crowded market and make a lasting impact on healthcare professionals, exploring new and unique approaches is essential. By embracing the futuristic approaches, pharma companies can not only differentiate themselves but also foster stronger and more meaningful relationships with healthcare professionals. The key is to leverage technology, personalization, and innovative strategies to create value in the rapidly evolving landscape of pharmaceutical marketing. #PharmaMarketing, #HealthcareInnovation, #HealthcareRevolution, #DoctorsEngagement
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The Digital Health Coalition partners with industry leaders to facilitate interviews on insights related to digital pharmaceutical marketing innovation. In this video interview, hosted by Mark Bard at the DHC Group, Dr. Jenny Yu, FACS, Chief Health Officer at Healthline Media, discusses topics like: - the importance of patient education - the role of digital content in improving patient outcomes - and the need for trust throughout health content ...and more! Watch the full interview at the link below. #HealthlineMedia #digitalhealth #pharma
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Join me and fellow marketers at Digital Pharma East 2024 (Sept. 9-12, Philadelphia, PA) as we shape the future of pharma marketing together. You will be with the Who’s Who in the pharma marketing industry. Register here: https://lnkd.in/e6RgZRqf #DPEAST #DigitalPharma #pharmamarketing #digitalmarketing #marketing #WeAreFierce Digital Pharma Series
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Ready to revolutionize your pharma marketing strategies? Join us at Digital Pharma East 2024 on September 9-12 in Philadelphia, PA, to discover cutting-edge approaches that are driving success in the industry. Learn from experts, explore breakthrough marketing strategies, and network with leaders who are shaping the future of digital pharma. This is your opportunity to gain actionable insights and elevate your brand’s impact. 📌Read More about #DPEast: https://ow.ly/J4it50T1pz0 Don’t miss out—secure your spot today ➡️ https://ow.ly/wpff50T1pyZ #PharmaMarketing #DigitalPharma #HealthcareInnovation #PharmaEvents #MarketingStrategy
Discover Breakthrough Pharma Marketing Strategies at Digital Pharma East 2024
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Marketing Director at AVEO Oncology an LG Chem company
8moAgreed with “right message at right point in time” is critical. However, forget one key ingredient to that approach and that is “… in the communication manner / means that the HCP would like to receive it and be likey to engage with that information.”