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Did you know that failing to follow SMS marketing laws can result in hefty fines? Protect your business and your wallet by understanding these essential regulations. Learn more in our latest blog post: https://lnkd.in/gVkg9nA8 #AvoidFines #SMSRegulations

Legal requirements for marketing email can vary country by country. In some countries, you are required to get consent before sending marketing emails, and in other countries consent is not required. However, in nearly every country, the one thing you do need to include in your marketing email is a functional unsubscribe mechanism, allowing recipients to opt out of receiving additional marketing emails from your organization in the future. Whatever unsubscribe mechanism you choose, test it periodically to make sure it works, and make sure to opt out recipients promptly (within 10 days of receiving an opt out request). If you need help reviewing your email marketing practices to ensure compliance with applicable laws and regulations, send me a message and let's talk. #emailmarketing #compliance #unsubscribe #optout #LoriManca #LMComplianceServices

You've been SCAMMED. By every tool you relied on for sending emails. Many of these tools parade around as if your emails are getting delivered. When it's impossible for them to actually tell you this. Now, most of the tools aren't scamming you intentionally. But some are. And it's a shame. Some of them tell you that Open Rates are your guiding metric. WRONG. Then some tell you that you're getting good delivery by using a dumb calculation. Sends - Bounces = Primary Inbox WRONG. In my latest YouTube video, I'm debunking some of these myths. And even calling out a competitor. I wish I didn't have to. But I'll die on this hill. Because there are some VERY misleading practices going on right now. And I've had enough of them. Comment below "Expose" and I'll send you the video. Or just go to YouTube and watch the recent video I released. #email #sales #coldemail #marketing

We recently had the chance to sit down with attorney and TCPA compliance expert Alexandra Krasovec, Esq., Partner at Manatt, Phelps & Phillips, LLP to discuss the future of SMS marketing post-FCC TCPA ruling 📩 Take a look at the main questions for marketers to consider when leveraging SMS marketing strategies ➡️ https://ow.ly/Z3yA50QIEOU #activeprospect #fcc #tcpa #compliance #consent #sms #marketing #smsmarketing

As the popularity of SMS marketing and customer engagement strategies increases, so does the need for businesses to comply with regulations aimed at protecting consumer privacy and preventing unsolicited messages. Read our blog to learn key SMS compliance laws that businesses need to know to stay on the right side of the law and maintain trust with their customers. https://ow.ly/79oY50SlWX8

Only 35% of Brands Have a Formal SMS Messaging Strategy in Place. Put compliance at the forefront of your strategy. Before sending any text messages, you should make sure your program meets legal and regulatory compliance standards. At a high level, SMS marketing compliance requirements in the US include the following: Your subscriber must explicitly opt-in for SMS marketing in writing. This opt-in has to be a separate from email marketing. You must clearly explain to potential subscribers what types of messages they’ll receive and how to opt out. You must respect opt-out requests. You can’t send text messages during federal- and state-specific “quiet hours." The absence of a formal strategy suggests that many brands could be missing out on the benefits of SMS marketing, such as: High engagement rates: SMS messages have been known to have higher open rates than other digital communication forms. Immediate reach: Text messages are typically read within minutes, making it a swift channel for reaching consumers. Direct communication: SMS allows brands to reach customers personally and directly in their pockets. Make sure to follow the regulations to obtain the best results for your business. #sms #smsmarketing #strategy #regulations #compliance #subcribe #marketing #business

Only things you need to pay attention to run cold email Here's a checklist to ensure success: - Subject Line: Craft a compelling and clear subject line. - Personalization: Ensure that variables are well-set for a personalised preview. - Content Variation: Implement Spintax to vary content and avoid spam filters. - Links: Check that any included links are correct and set to open in a new tab. - Daily Sending Limit: Set a limit to avoid spamming and maintain email health. - Language Consistency: Use appropriate language for the recipient's region. - Time Zone Scheduling: Schedule emails according to the recipient's time zone for better engagement. - Tracking: Implement tracking for opens and clicks to measure engagement. - Compliance: Ensure GDPR or relevant compliance for the recipients’ region. - Call to Action: Include one clear call to action. Completing this checklist will help you launch effective and respectful cold email campaigns

This is a very insightful breakdown of outbound emails regarding vanity metrics vs. actual quantifiable performance metrics. This is also a very good YouTube channel for learning the craft of cold email sending. I think Patrick has 4,000+ subscribers on the Tube.

Regulations governing commercial email vary widely country by country. In the US, you can send marketing emails to US residents without obtaining permission from the recipient, as long as you provide a mechanism allowing the recipient to unsubscribe from receiving emails in the future. In the EU, you need to obtain affirmative consent before sending marketing emails. Some other countries take the US "opt out" approach, and others have adopted the EU "opt in" method. Given that the rules vary based on the location of the recipient, you should factor consent requirements into your marketing strategies. Noncompliance can not only get you into trouble from a regulatory perspective, but can also negatively impact your customer relationships. If you need help understanding email marketing requirements, send me a message and let's talk. #unsubscribe #optin #optout #emailmarketingrequirements #LoriManca #LMComplianceServices

Start your texting journey with SimpleTexting today. Join thousands of businesses who trust us for their SMS marketing needs. #GetStarted #TextingMadeSimple Try it free!